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[04/01/14 - 08:54 AM]
A&E Network Greenlights New Docuseries "The Herbert Brothers" (Working Title)
Production begins immediately on eight half-hour episodes and the series is slated to premiere this summer.
[via press release from A&E]

A&E NETWORK GREENLIGHTS NEW DOCUSERIES "THE HERBERT BROTHERS" (WORKING TITLE)

PRODUCTION BEGINS IMMEDIATELY ON 8 HALF-HOUR EPISODES THAT FEATURE A HOMEGROWN ADVERTISING AGENCY FOUNDED BY FIVE BROTHERS WHO WON A SUPER BOWL COMMERCIAL CONTEST

NEW YORK, NY - April 1, 2014 - A&E Network has ordered the new nonfiction series "The Herbert Brothers" (working title) from Zig Zag Productions, it was announced today by David McKillop, General Manager and Executive Vice President of A&E. The series will follow five brothers who launched an advertising empire after creating the #1 Super Bowl commercial. Production begins immediately on eight half-hour episodes and the series is slated to premiere this summer.

Down in Batesville, Indiana, there's a family that runs the number one ad agency in town. Sure, the population is only 6,508, and they're self-proclaimed "nobodies from nowhere." But the Herbert brothers made advertising history when their homemade commercial won the "Doritos Crash the Super Bowl" contest and ranked #1 on the USA Today ad meter. They were up against the best and brightest advertising minds on Madison Avenue. And they won.

The Herbert Brothers took their $1,000,000 winnings, established an advertising agency and continued developing commercials for major companies like Pepsi, Go Daddy and Shasta, to name a few. The five brothers still live and work in their idyllic hometown and enlist help from the locals; their friends act, mom caters, dad builds sets and neighbors help script.

"The Herbert Brothers" is produced by Zig Zag Productions for A&E Network. Executive producers for Zig Zag Productions are Matt Gould, Danny Fenton and Mark Efman. Executive producer for A&E Network is Lily Neumeyer.

About A&E Network

Now reaching 100 million homes, A&E is the home to 100% original content that inspires and challenges audiences to BE ORIGINAL. A&E offers a diverse mix of high quality, uniquely immersive entertainment ranging from the network's original scripted series, including "Bates Motel," and "Longmire" to signature non-fiction franchises, including "Duck Dynasty," "Beyond Scared Straight" and "Storage Wars." The A&E website is located at aetv.com. Follow us on Twitter at twitter.com/aetv and Facebook at facebook.com/AETV.





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· HERBERT BROTHERS (A AND E)




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