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[04/01/14 - 08:54 AM]
A&E Network Greenlights New Docuseries "The Herbert Brothers" (Working Title)
Production begins immediately on eight half-hour episodes and the series is slated to premiere this summer.







HERBERT BROTHERS (A&E)
DEVELOPMENT HISTORY:
4/1/14
STATUS:
previously in development (2014-2015 season)
DEVELOPMENT STAGE:
ordered to series
ADDITIONAL NOTES:
eight half-hour episodes
DESCRIPTION:
(from A&E's press release, April 2014) A&E Network has ordered the new nonfiction series "The Herbert Brothers" (working title) from Zig Zag Productions, it was announced today by David McKillop, General Manager and Executive Vice President of A&E. The series will follow five brothers who launched an advertising empire after creating the #1 Super Bowl commercial. Production begins immediately on eight half-hour episodes and the series is slated to premiere this summer. Down in Batesville, Indiana, there's a family that runs the number one ad agency in town. Sure, the population is only 6,508, and they're self-proclaimed "nobodies from nowhere." But the Herbert brothers made advertising history when their homemade commercial won the "Doritos Crash the Super Bowl" contest and ranked #1 on the USA Today ad meter. They were up against the best and brightest advertising minds on Madison Avenue. And they won.
CREW INFORMATION:
· Danny Fenton as EP
· Lily Neumeyer as EP (A&E)
· Mark Efman as EP
· Matt Gould as EP
GENRE(S):
· reality
STUDIO INFORMATION:
· Zig Zag Productions