Ratings Report for Sept. 24, 2024
ABC Multiplatform +7 Day Ratings / National Live +7 Day Program Ratings
'High Potential' Jumps Dramatically in Week 2 With 10.72 Million Total Viewers and 2.20 Rating in Adults 18-49
Freshman Drama Achieves Remarkable Lift Over Initial Live +Same Day Audience of +192% in Total Viewers and Staggering +610% in Adults 18-49
Linear Growth From Premiere to Week 2 Shatters Records
· After seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms, ABC's new fall drama "High Potential" reached new heights in its second week, growing to 10.72 million Total Viewers and a 2.20 rating in Adults 18-49.
· Demonstrating remarkable multiplatform growth over its initial Live +Same Day audience, "High Potential" achieved +192% lift in Total Viewers (10.72 million vs. 3.67 million) and a staggering +610% lift in Adults 18-49 (2.20 rating vs. 0.31 rating).
· The show's impressive growth scored an increase of +10% in Total Viewers (10.72 million vs. 9.75 million) and +4% in Adults 18-49 (2.20 rating vs. 2.12 rating) over its week-ago series premiere on 9/17/24, across platforms.
· On linear, the show was the No. 1 program of the night in Total Viewers (6.76 million), ahead of its closest competition, NBC's season finale of "America's Got Talent" (6.52 million). In addition, "High Potential" beat the NBC program in Adults 18-49 (0.61 rating vs. 0.55 rating).
· In fact, the show's tremendous performance on linear in week 2 shattered records, growing +1.08 million Total Viewers (6.76 million vs. 5.68 million) in week 2 over its series premiere - the highest growth of any new fall drama in 16 years (since 9/9/08).
· To date, the "High Potential" premiere has garnered a total cross-platform audience, including linear repeats, of 17.79 million Total Viewers.
On tonight's new episode (airing 10 p.m. EDT/PDT on ABC, streaming next day on Hulu), Morgan's intellect and cleaning experience prove useful when the detectives are called to a hotel room murder scene, eventually uncovering the victim's many cons. Morgan navigates Ava's dating while Soto reveals details about Roman's disappearance.
Source: The Nielsen Company, National Live +7 Day Panel Only Program Ratings and ABC Multiplatform +7 Day data for 9/24/24, or as dated.
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