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[02/05/24 - 12:58 PM]
"The 66th Annual Grammy Awards" Up +34% from Last Year, Averaging 16.9 Million Viewers, Its Largest Audience Since 2020
The show peaked in the 9:45 PM quarter-hour with 18.25 million viewers during the In-Memoriam segment with performances by Stevie Wonder, Annie Lennox, Jon Batiste and Fantasia Barrino.
[via press release from CBS]

"THE 66TH ANNUAL GRAMMY(R) AWARDS" UP +34% FROM LAST YEAR, AVERAGING 16.9 MILLION VIEWERS, ITS LARGEST AUDIENCE SINCE 2020

Live+3-Day Projections Expected to Amass Over 17 Million Viewers

Paramount+ Live Viewership Was the GRAMMY Awards' Highest Ever, Up +173% From Last Year

THE 66TH ANNUAL GRAMMY AWARDS:

Viewership is up +34% from last year, averaging 16.9 million viewers, its largest GRAMMYs audience since 2020.

Live +3-day viewership will lift audience past 17 million viewers.

GRAMMY Awards remains the #1 music awards show for the 18th consecutive year.

On Paramount+, GRAMMY Awards live viewership was its highest ever, up +173% from last year.

The show peaked in the9:45 PMquarter-hour with18.25 million viewers during the In-Memoriam segment with performances by Stevie Wonder, Annie Lennox, Jon Batiste and Fantasia Barrino.

THE 66TH ANNUAL GRAMMY AWARDS dominated social media last night with 62.6 billion potential impressions*, ranking as the #1 social entertainment event of 2024. #Grammys trended in the top 10 in the U.S. for 12 hours and peaked at #1. Nearly all of the top trending topics last night were related to the GRAMMYs.

As of this morning there were56.4 million social video clips consumed of GRAMMYs content.

Note: Broadcast and streaming information is according to Nielsen time zone-adjusted fast national and Out of Home ratings for Sunday, Feb. 5 and internal data.

*Potential impressions are the estimated number of people who might have viewed posts related to this topic. NetBase calculates potential impressions based on followers/fans of original posts and followers/fans of engagements.





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