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[02/05/24 - 12:58 PM]
"The 66th Annual Grammy Awards" Up +34% from Last Year, Averaging 16.9 Million Viewers, Its Largest Audience Since 2020
The show peaked in the 9:45 PM quarter-hour with 18.25 million viewers during the In-Memoriam segment with performances by Stevie Wonder, Annie Lennox, Jon Batiste and Fantasia Barrino.
[via press release from CBS]

"THE 66TH ANNUAL GRAMMY(R) AWARDS" UP +34% FROM LAST YEAR, AVERAGING 16.9 MILLION VIEWERS, ITS LARGEST AUDIENCE SINCE 2020

Live+3-Day Projections Expected to Amass Over 17 Million Viewers

Paramount+ Live Viewership Was the GRAMMY Awards' Highest Ever, Up +173% From Last Year

THE 66TH ANNUAL GRAMMY AWARDS:

Viewership is up +34% from last year, averaging 16.9 million viewers, its largest GRAMMYs audience since 2020.

Live +3-day viewership will lift audience past 17 million viewers.

GRAMMY Awards remains the #1 music awards show for the 18th consecutive year.

On Paramount+, GRAMMY Awards live viewership was its highest ever, up +173% from last year.

The show peaked in the9:45 PMquarter-hour with18.25 million viewers during the In-Memoriam segment with performances by Stevie Wonder, Annie Lennox, Jon Batiste and Fantasia Barrino.

THE 66TH ANNUAL GRAMMY AWARDS dominated social media last night with 62.6 billion potential impressions*, ranking as the #1 social entertainment event of 2024. #Grammys trended in the top 10 in the U.S. for 12 hours and peaked at #1. Nearly all of the top trending topics last night were related to the GRAMMYs.

As of this morning there were56.4 million social video clips consumed of GRAMMYs content.

Note: Broadcast and streaming information is according to Nielsen time zone-adjusted fast national and Out of Home ratings for Sunday, Feb. 5 and internal data.

*Potential impressions are the estimated number of people who might have viewed posts related to this topic. NetBase calculates potential impressions based on followers/fans of original posts and followers/fans of engagements.





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[11/21/24 - 01:12 PM]
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[11/21/24 - 10:32 AM]
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[11/19/24 - 01:38 PM]
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The new series launched on Thursday, November 14, and posted a 0.57 P25-54 / 0.74 W25-54 L3 rating, more than doubling prior six-week benchmarks (+148% and +124% respectively) and is on pace to be Food Network's highest rated freshman series of the year.

[11/19/24 - 12:58 PM]
"Abbott Elementary" Hits Season Highs in Total Viewers and Adults 18-49 with 6.33 Million Total Viewers and 2.21 Adults 18-49
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[11/19/24 - 12:01 PM]
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[11/19/24 - 10:31 AM]
Netflix and Most Valuable Promotions' Jake Paul vs Mike Tyson Mega-Event Makes History with Over 108 Million Live Global Viewers
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[11/18/24 - 10:00 AM]
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[11/16/24 - 02:04 PM]
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Additional viewership information, including total viewers, will be released early this week.
[11/15/24 - 11:44 AM]
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[11/15/24 - 10:14 AM]
"Dancing with the Stars" 500th Telecast Is Top Entertainment Program of the Night in Adults 18-49
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[11/13/24 - 11:30 AM]
"Doctor Odyssey" Series Premiere Swells +482% Over Live+Same Day Audience in Adults 18-49
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[11/13/24 - 02:31 AM]
"Citadel: Honey Bunny" Was Prime Video's Most Watched Series Globally This Weekend
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[11/12/24 - 12:06 PM]
Netflix Top 10 Week of Nov. 4: "Countdown: Paul vs. Tyson" Enters the Ring; "Meet Me Next Christmas" Unwraps #1
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[11/12/24 - 06:30 AM]
Sunday's Return of "Yellowstone" Delivered Biggest Premiere Night Audience Ever with 16.4M Viewers
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[11/11/24 - 04:31 PM]
"The Daily Show's" Hour-Long Election Night Special Hosted by Jon Stewart Delivered Most-Watched Episode Ever on Paramount+ and the #1 Most-Viewed Entertainment Episode on Social for Election Day
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