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[11/22/22 - 01:46 PM]
Hallmark Channel Original Holiday Film, "Three Wise Men and a Baby," Ranks as Most-Watched Movie Across Ad-Supported Cable in 2022 To-Date
The movie stars three of Hallmark Channel's most-beloved male actors, Andrew Walker, Tyler Hynes, and Paul Campbell, as hilariously bickering brothers who find themselves caring for a baby anonymously left at the firehouse.
[via press release from Hallmark Media]

HALLMARK CHANNEL ORIGINAL HOLIDAY FILM, THREE WISE MEN AND A BABY, RANKS AS MOST-WATCHED MOVIE ACROSS AD-SUPPORTED CABLE IN 2022 TO-DATE

Countdown to Christmas Continues to Elevate Hallmark Channel as Most-Watched Entertainment Cable Network in the Holiday Season To-Date

Network is Significantly Outperforming Nearest Competitor Across Key Demographics

November 22, 2022, NEW YORK -- Hallmark Channel's November 19th premiere of new original holiday film, Three Wise Men and a Baby, became the most-watched movie of the year across the ad-supported cable spectrum in all key demographics, the company announced today. The movie stars three of Hallmark Channel's most-beloved male actors, Andrew Walker, Tyler Hynes, and Paul Campbell, as hilariously bickering brothers who find themselves caring for a baby anonymously left at the firehouse. Campbell co-wrote the movie with frequent co-star Kimberly Sustad, who makes a cameo appearance in the film. In a bit of stunt casting, the movie also features Margaret Colin, star of the 1987 runaway theatrical hit Three Men and a Baby, as mother to the three brothers.

Ratings juggernaut Countdown to Christmas, now in its sixth week, continues to fuel the network's seasonal supremacy, with Hallmark Channel ranking as the most-watched entertainment cable network in Fourth Quarter and the holiday season to-date.

Key highlights for Three Wise Men and a Baby include:

· Registers as Ad-Supported Cable's most-watched movie of the year to-date among Households, Total Viewers, Women 18+, Persons 18+, Women 25-54, and Women 18-34

· Ranks as Cable Entertainment's most-watched program of the day across all key demos, including Households, Total Viewers, Women 18+, Women 25-54, Persons 25-54, Women 18-49, Persons 18-49, Women 18-34, and Persons 18-34

· Ranks as cable entertainment's #2 Most-Watched Program of the Week among Households, Total Viewers, Women 18+, Persons 18+ and Women 18-34 (*trailing only Paramount's Yellowstone)

· Averaged 2.9 million Households, 411,000 Women 25-54, and 3.6 million Total Viewers

· Ranks as Hallmark Channel's #1 most-watched original movie premiere in 2022 to-date across all key demos

· Reached over 4.5 million unduplicated viewers (P2+)

Countdown to Christmas and Hallmark Channel Highlights include:

· In the holiday season to-date (10/21-11/20/22), Hallmark Channel is the most watched entertainment cable network among Households, Women 25-54, Women 18-49, Women, Total Viewers, Persons 18+, and Women 18+

o Network is outperforming the nearest entertainment cable competitor by:

· 77% among Households

· 35% among Women 25-54

· 26% among Women 18-49

· 66% among Total Viewers

· 65% among Persons 18+

· 75% among Women 18+

· In Fourth Quarter to-date (9/26-11/20/22), Hallmark Channel is the most-watched entertainment cable network among Households, Women 25-54, Total Viewers, Persons 18+, and Women 18+

o Network is outperforming the nearest entertainment cable competitor by:

· 42% among Households

· 5% among Women 25-54

· 28% among Total Viewers

· 29% among Persons 18+

· 40% among Women 18+

*Source: Nielsen L+SD Program based data, 11/14/22-11/20/22, excludes News/Sports; Networks that share feeds are weight averaged to daypart based on dur; Ad-Supported Cable Feature Films, 12/27/21-11/20/22; Unduplicated P2+ Reach, 6 min qualifier.

ABOUT HALLMARK CHANNEL

Hallmark Channel, owned by Hallmark Cards, Inc., is Hallmark Media's flagship 24-hour cable television network. As the country's leading destination for quality, feel-good entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. The network's lineup of signature original content includes movies, primetime scripted series, and specials. Dedicated to helping viewers celebrate holidays, seasons, and life's special moments, Hallmark Channel is home to a host of annual programming events, including the highly successful Countdown to Christmas, which has become a pop culture phenomenon and a beloved holiday tradition for millions of viewers. Rounding out the network's slate are some of television's most classic comedies and series, including The Golden Girls, Frasier, and Reba.





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· THREE WISE MEN AND A BABY (HALLMARK)




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