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[11/19/21 - 01:15 PM]
"The CMA Awards" Builds Over Year-Ago Broadcast in Adults 18-49 After Seven Days of Multiplatform Viewing
"The CMA Awards" soared to 8.1 million Total Viewers after seven days of multiplatform viewing.

[via press release from ABC]

'The 55th Annual CMA Awards,' Nov. 10, 2021 Multiplatform+7 Day Ratings

'The CMA Awards' Builds Over Year-Ago Broadcast in Adults 18-49 After Seven Days of Multiplatform Viewing

2021 CMA Awards More Than Doubles Viewing Minutes of 2020 Telecast

"The 55th Annual CMA Awards" (8.1 million Total Viewers and 1.5 rating in AD18-49):

After seven days of viewing across all linear and digital platforms, ABC's presentation of "The 55th Annual CMA Awards" grew to a 1.5 rating among Adults 18-49 and improved over its year-ago broadcast by 7% (vs. 1.4 rating). In addition, "The CMA Awards" soared to 8.1 million Total Viewers after seven days of multiplatform viewing.

On average for its first seven days of viewing on digital platforms, the 2021 CMA Awards more than doubled the viewing minutes of the 2020 telecast, soaring by 136% year to year.

Source: ABC Multiplatform+7 Day Ratings for 11/10/21.





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