Quick Take for Monday, Aug. 9, 2021
(National Live+3 Day Program Ratings)
ABC's 'The Bachelorette' Season Finale Is Summer's No. 1 Entertainment Telecast
ABC Dominates Monday by 150% Over Nearest Competitor With Adults 18-49
Network Grows for 2nd Straight Week to Its Highest-Rated Monday This Summer
'The Bachelorette' Finishes Season With New Summer Highs
ABC Monday Primetime (8:00-11:00 p.m. - 5.3 million and 1.5/12 in AD18-49):
Powered by the 3-hour season finale of "The Bachelorette," ABC dominated Monday night among Adults 18-49 (1.5/12) in the Live+3 Day ratings, more than doubling runners-up NBC (0.6/5) and Fox (0.6/4) to lead by 150% each. In fact, ABC equaled the combined deliveries of NBC, Fox and CBS on the night (1.5/12 vs. 1.5/11). In addition, ABC was Monday's most-watched network, outdrawing 2nd-place NBC by 1.8 million Total Viewers (5.3 million vs. 3.5 million).
ABC grew for the 2nd straight week among Adults 18-49 (+50% - 1.5/12 vs. 1.0/7) to score its highest-rated Monday this summer.
· ABC's season finale of "The Bachelorette" stood as the No. 1 entertainment telecast on any network on any night so far this summer among Adults 18-49 (1.5/12).
· "The Bachelorette" shot up week to week by 18% in Total Viewers (5.3 million vs. 4.5 million) and by 25% with Adults 18-49 (1.5/12 vs. 1.2/8) to finish its season with new summer highs.
· ABC's "The Bachelorette" season finale ranked as Monday's No. 1 program, beating its nearest competition on the night by 39% in Total Viewers (5.3 million vs. 3.8 million for NBC's "American Ninja Warrior") and by 67% among Adults 18-49 (1.5/12 vs. 0.9/7 for Fox's "Hell's Kitchen").
Source: The Nielsen Company, National Live+3 Day Program Ratings, 8/9/21. Beginning 8/31/20, National Program Ratings also include Out of Home (OOH) viewing.