Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks last night (2/3/21):
NBC (6.832 million viewers, #1; adults 18-49: 0.9, #1) was the top draw for the sixth consecutive Wednesday thanks to its trio fo "Chicago Med" (7.296 million viewers, #1; adults 18-49: 1.0, #1), "Chicago Fire" (7.182 million viewers, #2; adults 18-49: 0.9, #2) and "Chicago PD" (6.018 million viewers, #3; adults 18-49: 0.8, #3).
FOX (2.476 million viewers, #3; adults 18-49: 0.5, #2) took home the silver medal with its pairing of "The Masked Dancer" (2.659 million viewers, #7; adults 18-49: 0.5, #T5) and "Name That Tune" (2.294 million viewers, #10; adults 18-49: 0.4, #9).
Next up was ABC (2.395 million viewers, #4; adults 18-49: 0.4, #3) with originals from "The Goldbergs" (3.094 million viewers, #6; adults 18-49: 0.5, #T5), "American Housewife" (2.613 million viewers, #8; adults 18-49: 0.5, #T5), "The Conners" (3.530 million viewers, #5; adults 18-49: 0.5, #T5), "Call Your Mother" (2.415 million viewers, #9; adults 18-49: 0.3, #T10) and "For Life" (1.360 million viewers, #13; adults 18-49: 0.3, #T10).
Meanwhile, CBS (2.996 million viewers, #2; adults 18-49: 0.3, #4) offered up its annual "Super Bowl Greatest Commercials 2021" (5.028 million viewers, #4; adults 18-49: 0.6, #4) alongside repeats of "SEAL Team" (2.176 million viewers, #11; adults 18-49: 0.2, #T12) and "S.W.A.T." (1.782 million viewers, #12; adults 18-49: 0.2, #T12).
And finally, The CW (0.516 million viewers, #5; adults 18-49: 0.1, #5) rounded out the night with fresh installments from "Riverdale" (0.557 million viewers, #14; adults 18-49: 0.1, #T14) and "Nancy Drew" (0.476 million viewers, #15; adults 18-49: 0.1, #T14).
Week-to-week changes (adults 18-49):
+25.00% - American Housewife
+11.11% - Chicago Med
0.00% - Chicago Fire
0.00% - The Conners
0.00% - The Goldbergs
0.00% - The Masked Dancer
0.00% - For Life
0.00% - Riverdale
0.00% - Nancy Drew
-11.11% - Chicago PD
-25.00% - Call Your Mother
-33.33% - Name That Tune
Year-to-year changes (adults 18-49):
0.00% - Nancy Drew
0.00% - Super Bowl Greatest Commercials 2021 (Vs. Survivor at 40: Greatest Moments and Players)
-9.09% - Chicago Med
-18.18% - Chicago Fire
-25.00% - For Life (vs. Stumptown)
-27.27% - Chicago PD
-50.00% - Riverdale
-61.54% - American Housewife (vs. The Bachelor)
-61.54% - The Conners (vs. The Bachelor)
-61.54% - The Goldbergs (vs. The Bachelor)
-75.00% - The Masked Dancer (vs. The Masked Singer)
-75.00% - Name That Tune (vs. LEGO Masters)
-76.92% - Call Your Mother (vs. The Bachelor)
Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks one year ago (2/5/20):
FOX (6.118 million viewers, #2; adults 18-49: 1.8, #1) pulled back in front on Wednesday with a new "The Masked Singer" (7.400 million viewers, #3; adults 18-49: 2.0, #1) and the debut of "LEGO Masters" (4.837 million viewers, #6; adults 18-49: 1.6, #2).
NBC (7.976 million viewers, #1; adults 18-49: 1.1, #2) was the silver draw with its trio of "Chicago Med" (8.601 million viewers, #1; adults 18-49: 1.1, #T4), "Chicago Fire" (8.177 million viewers, #2; adults 18-49: 1.1, #T4) and "Chicago PD" (7.149 million viewers, #4; adults 18-49: 1.1, #T4).
Next up was ABC (4.149 million viewers, #3; adults 18-49: 1.0, #3) and a special "The Bachelor" (5.084 million viewers, #5; adults 18-49: 1.3, #3) followed by a new "Stumptown" (2.280 million viewers, #10; adults 18-49: 0.4, #10).
Meanwhile, CBS (3.994 million viewers, #4; adults 18-49: 0.6, #4) offered up "Survivor at 40: Greatest Moments and Players" (3.876 million viewers, #8; adults 18-49: 0.6, #T7), a new "Criminal Minds" (4.328 million viewers, #7; adults 18-49: 0.6, #T7) and a second "Criminal Minds" (3.780 million viewers, #9; adults 18-49: 0.5, #9).
And finally, originals from "Riverdale" (0.676 million viewers, #11; adults 18-49: 0.2, #11) and "Nancy Drew" (0.632 million viewers, #12; adults 18-49: 0.1, #12) rounded out the night on The CW (0.654 million viewers, #5; adults 18-49: 0.2, #5).
Week-to-week changes (adults 18-49):
+10.00% - Chicago PD (vs. 1/22/20)
0.00% - Chicago Med (vs. 1/22/20)
0.00% - Chicago Fire (vs. 1/22/20)
0.00% - Stumptown (vs. 1/22/20)
0.00% - Riverdale
0.00% - Nancy Drew
-28.57% - Criminal Minds - 10:00 (vs. 1/8/20)
-33.33% - Criminal Minds - 9:00
-79.80% - The Masked Singer (vs. 2/2/20)
Year-to-year changes (adults 18-49):
+100.00% - The Bachelor (vs. Various (Repeats))
+81.82% - The Masked Singer (vs. Gordon Ramsay's 24 Hours to Hell and Back)
0.00% - Stumptown (vs. Match Game (Repeat))
-8.33% - Chicago PD
-15.38% - Chicago Fire
-21.43% - Chicago Med
-27.27% - LEGO Masters (vs. The Masked Singer)
-33.33% - Riverdale
-33.33% - Criminal Minds - 9:00 (vs. The World's Best)
-37.50% - Criminal Minds - 10:00
-45.45% - Survivor at 40: Greatest Moments and Players (vs. The World's Best)
-50.00% - Nancy Drew (vs. All American)
Source: Nielsen Media Research
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