Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks last night (10/30/20):
FOX (2.133 million viewers, #3; adults 18-49: 0.6, #1) was the demo victor on Friday with its presentation of "WWE SmackDown" (2.133 million viewers, #6; adults 18-49: 0.6, #T1).
A close second was ABC (3.676 million viewers, #1; adults 18-49: 0.5, #2) with its duo of "Shark Tank" (4.218 million viewers, #1; adults 18-49: 0.6, #T1) and "20/20" (3.404 million viewers, #2; adults 18-49: 0.5, #3).
Next up was NBC (2.130 million viewers, #4; adults 18-49: 0.4, #3) with an encore of "American Ninja Warrior" (1.901 million viewers, #7; adults 18-49: 0.3, #6) followed by "Dateline NBC" (2.587 million viewers, #5; adults 18-49: 0.4, #T4).
Meanwhile, CBS (2.511 million viewers, #2; adults 18-49: 0.3, #4) offered up its mix of "The Greatest #AtHome Videos" (3.075 million viewers, #3; adults 18-49: 0.4, #T4), "The Deciders: A CBS News Special" (1.855 million viewers, #8; adults 18-49: 0.2, #T7) and a repeat "Blue Bloods" (2.603 million viewers, #4; adults 18-49: 0.2, #T7).
And finally, a rebroadcast of "The 13 Scariest Movies of All Time" (0.765 million viewers, #10; adults 18-49: 0.2, #T7) led into a new "World's Funniest Animals" (0.782 million viewers, #9; adults 18-49: 0.1, #T10) and a repeat "World's Funniest Animals" (0.726 million viewers, #11; adults 18-49: 0.1, #T10) on The CW (0.759 million viewers, #5; adults 18-49: 0.1, #5) to round out the night.
Week-to-week changes (adults 18-49):
+25.00% - 20/20
+20.00% - Shark Tank
+20.00% - WWE SmackDown (vs. 10/16/20)
0.00% - Dateline NBC
0.00% - World's Funniest Animals
-20.00% - The Greatest #AtHome Videos
Year-to-year changes (adults 18-49):
0.00% - 20/20
0.00% - Shark Tank (vs. American Housewife/Fresh Off the Boat)
0.00% - World's Funniest Animals (vs. Dynasty)
-25.00% - WWE SmackDown
-33.33% - Dateline NBC
-42.86% - The Greatest #AtHome Videos (vs. Hawaii Five-0)
-66.67% - The Deciders: A CBS News Special (vs. Magnum P.I.)
Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks one year ago (11/1/19):
FOX (2.543 million viewers, #4; adults 18-49: 0.8, #1) held onto the demo crown on Friday with the return of "WWE SmackDown" (2.543 million viewers, #8; adults 18-49: 0.8, #1).
CBS (6.966 million viewers, #1; adults 18-49: 0.6, #T2) then was the number two draw with its trio of "Hawaii Five-0" (6.911 million viewers, #2; adults 18-49: 0.7, #T2), "Magnum P.I." (6.398 million viewers, #3; adults 18-49: 0.6, #T4) and "Blue Bloods" (7.590 million viewers, #1; adults 18-49: 0.6, #T4).
Sharing the silver was NBC (3.656 million viewers, #2; adults 18-49: 0.6, #T2) with fresh installments from "The Blacklist" (3.903 million viewers, #4; adults 18-49: 0.6, #T4) and "Dateline NBC" (3.533 million viewers, #6; adults 18-49: 0.6, #T4).
Meanwhile, ABC (3.163 million viewers, #3; adults 18-49: 0.5, #4) offered up new episodes of "American Housewife" (3.783 million viewers, #5; adults 18-49: 0.7, #T2), "Fresh Off the Boat" (2.528 million viewers, #9; adults 18-49: 0.5, #T8) and "20/20" (3.166 million viewers, #7; adults 18-49: 0.5, #T8).
And finally, originals from "Charmed" (0.690 million viewers, #10; adults 18-49: 0.2, #10) and "Dynasty" (0.364 million viewers, #11; adults 18-49: 0.1, #11) rounded out the evening on The CW (0.527 million viewers, #5; adults 18-49: 0.1, #5).
Week-to-week changes (adults 18-49):
+50.00% - Dateline NBC
+20.00% - The Blacklist
+16.67% - American Housewife
+14.29% - WWE SmackDown (vs. 10/18/19)
0.00% - Hawaii Five-0
0.00% - Blue Bloods
0.00% - Magnum P.I.
0.00% - Fresh Off the Boat
0.00% - Charmed
0.00% - Dynasty
-16.67% - 20/20
Year-to-year changes (adults 18-49):
+50.00% - The Blacklist (vs. Blindspot)
+33.33% - Dateline NBC (vs. Midnight, Texas/Dateline NBC)
+16.67% - American Housewife (vs. Fresh Off the Boat)
+11.11% - 20/20 (vs. Child Support/20/20 (Repeat))
0.00% - Fresh Off the Boat (vs. Speechless)
0.00% - Charmed (vs. Dynasty)
0.00% - Dynasty (vs. Crazy Ex-Girlfriend)
-11.11% - WWE SmackDown (vs. Various)
-12.50% - Hawaii Five-0 (vs. MacGyver)
-25.00% - Blue Bloods
-33.33% - Magnum P.I. (vs. Hawaii Five-0)
In late-night metered market ratings (via NBC's press release):
TBA
Source: Nielsen Media Research
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