Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks last night (2/28/20):
FOX (2.716 million viewers, #4; adults 18-49: 0.8, #1) led the demo race with its weekly installments of "WWE SmackDown" (2.716 million viewers, #8; adults 18-49: 0.8, #1).
CBS (5.907 million viewers, #1; adults 18-49: 0.6, #T2) then was the most-watched network with originals from "MacGyver" (5.606 million viewers, #2; adults 18-49: 0.6, #T4) and "Hawaii Five-0" (6.800 million viewers, #1; adults 18-49: 0.7, #T2) plus a repeat "Blue Bloods" (5.315 million viewers, #3; adults 18-49: 0.5, #T6).
Next up was ABC (3.621 million viewers, #2; adults 18-49: 0.6, #T2) with the relocated "Shark Tank" (4.139 million viewers, #4; adults 18-49: 0.7, #T2) and a two-hour "20/20" (3.361 million viewers, #6; adults 18-49: 0.6, #T4).
Meanwhile, NBC (3.405 million viewers, #3; adults 18-49: 0.5, #4) offered up new episodes of "Lincoln Rhyme: Hunt for the Bone Collector" (3.509 million viewers, #5; adults 18-49: 0.4, #8) and "Dateline NBC" (3.353 million viewers, #7; adults 18-49: 0.5, #T6).
And finally, The CW (0.523 million viewers, #5; adults 18-49: 0.1, #5) closed out the night with originals from "Charmed" (0.665 million viewers, #9; adults 18-49: 0.2, #9) and "Dynasty" (0.382 million viewers, #10; adults 18-49: 0.1, #10).
Week-to-week changes (adults 18-49):
+50.00% - 20/20 (vs. 2/14/20)
+40.00% - Shark Tank (vs. 1/19/20)
+16.67% - Hawaii Five-0
+14.29% - WWE SmackDown
0.00% - MacGyver
0.00% - Lincoln Rhyme: Hunt for the Bone Collector
0.00% - Charmed
0.00% - Dynasty
-16.67% - Dateline NBC
Year-to-year changes (adults 18-49):
+75.00% - Hawaii Five-0 (vs. Hawaii Five-0 (Repeat))
+50.00% - MacGyver (vs. MacGyver (Repeat))
+40.00% - Shark Tank (vs. Fresh Off the Boat/Speechless)
+14.29% - WWE SmackDown (vs. Various)
0.00% - Charmed (vs. Whose Line Is It Anyway? (Repeats))
-16.67% - Dateline NBC (vs. The Voice (Repeat)/Dateline NBC)
-25.00% - 20/20
-33.33% - Lincoln Rhyme: Hunt for the Bone Collector (vs. The Voice (Repeat))
-50.00% - Dynasty (vs. Penn & Teller: Fool Us (Repeat))
Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/1/19):
ABC (3.796 million viewers, #2; adults 18-49: 0.7, #T1) and FOX (3.688 million viewers, #3; adults 18-49: 0.7, #T1) shared in demo honors on Friday as the latter served up new episodes of "Last Man Standing" (5.508 million viewers, #1; adults 18-49: 1.0, #1), "The Cool Kids" (4.087 million viewers, #6; adults 18-49: 0.7, #3) and "Proven Innocent" (2.578 million viewers, #10; adults 18-49: 0.5, #7).
The Alphabet then offered up originals from "Fresh Off the Boat" (2.966 million viewers, #9; adults 18-49: 0.6, #T4), "Speechless" (2.149 million viewers, #11; adults 18-49: 0.4, #T8) and "20/20" (4.415 million viewers, #4; adults 18-49: 0.8, #2).
Next up was NBC (3.563 million viewers, #4; adults 18-49: 0.6, #3) with an encore of "The Voice" (3.547 million viewers, #8; adults 18-49: 0.6, #T4) and a new "Dateline NBC" (3.597 million viewers, #7; adults 18-49: 0.6, #T4).
Meanwhile, CBS (4.634 million viewers, #1; adults 18-49: 0.4, #4) opted for repeats of "MacGyver" (4.438 million viewers, #3; adults 18-49: 0.4, #T8), "Hawaii Five-0" (4.268 million viewers, #5; adults 18-49: 0.4, #T8) and "Blue Bloods" (5.197 million viewers, #2; adults 18-49: 0.4, #T8).
And finally, second runs of "Whose Line Is It Anyway?" (0.879 million viewers, #12; adults 18-49: 0.2, #T12), another "Whose Line Is It Anyway?" (0.754 million viewers, #13; adults 18-49: 0.2, #T12) and "Penn & Teller: Fool Us" (0.696 million viewers, #14; adults 18-49: 0.2, #T12) rouned out the night on The CW (0.756 million viewers, #5; adults 18-49: 0.2, #5).
Week-to-week changes (adults 18-49):
+25.00% - Proven Innocent
+20.00% - Dateline NBC
+14.29% - 20/20
0.00% - Last Man Standing
0.00% - The Cool Kids
0.00% - Fresh Off the Boat
-20.00% - Speechless
Year-to-year changes (adults 18-49):
+60.00% - 20/20 (vs. Marvel's Agents of SHIELD/20/20)
+50.00% - Fresh Off the Boat (vs. Once Upon a Time)
0.00% - Dateline NBC
0.00% - Last Man Standing (vs. MasterChef Junior)
0.00% - Speechless (vs. Once Upon a Time)
-30.00% - The Cool Kids (vs. MasterChef Junior)
-44.44% - Proven Innocent (vs. MasterChef Junior)
In late-night metered market ratings (via NBC's press release):
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.0/5; "Late Show with Stephen Colbert," 1.9/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.7/4 with an encore.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.5/3; "Late Show," 0.3/2 with an encore; and "Jimmy Kimmel Live," 0.4/3 with an encore.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.1/4 in metered-market households with an encore; CBS's "Late Late Show," 1.0/3 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.2/2 in 18-49 with an encore; "Late Late Show," 0.1/1 with an encore.
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 in metered-market households with an encore and a 0.1/1 in adults 18-49 in the 25 markets with local people meters.
Source: Nielsen Media Research
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