Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks last night (11/2/19):
ABC (2.933 million viewers, #2; adults 18-49: 0.8, #1) was still the demo champ on Saturday with its presentation of "Saturday Night College Football" (2.933 million viewers, #3; adults 18-49: 0.8, #1).
FOX (2.807 million viewers, #3; adults 18-49: 0.7, #2) then was a close second with its "CFB on FOX" (2.807 million viewers, #5; adults 18-49: 0.7, #2) coverage.
Next up was CBS (3.069 million viewers, #1; adults 18-49: 0.4, #T3) with repeats of "Bull" (2.976 million viewers, #2; adults 18-49: 0.4, #T5) and "NCIS: Los Angeles" (2.645 million viewers, #6; adults 18-49: 0.3, #T7) plus a new "48 Hours" (3.586 million viewers, #1; adults 18-49: 0.5, #T3).
And finally, NBC (2.449 million viewers, #4; adults 18-49: 0.4, #T3) closed out the night with its mix of "2019 Breeders' Cup" (2.082 million viewers, #8; adults 18-49: 0.3, #T7), "Dateline Saturday Night Mystery" (2.836 million viewers, #4; adults 18-49: 0.5, #T3) and a vintage "SNL Vintage" (2.429 million viewers, #7; adults 18-49: 0.4, #T5).
In late-night metered market ratings (via NBC's press release):
· The Nov. 2 edition of "Saturday Night Live," with host Kristen Stewart and musical guest Coldplay, has averaged a 4.1 rating in "live plus same day" household results from 44 local markets metered by Nielsen Media Research and a 1.7 rating in adults 18-49 in the 25 markets with local people meters.
· Note that current metered-market results are not compatible with data issued before Oct. 12 due to changes in Nielsen methodology.
· "Saturday Night Live" grew +8% versus the metered-market household rating for its prior two originals (3.8 each on Oct. 26 and Oct. 12), making this the highest "SNL" household rating since Nielsen changed its methodology starting with Oct. 12 results. In adult 18-49 rating in the local people meters, the Nov. 2 "SNL" equaled its 1.7 rating of both Oct. 26 and Oct. 12).
Here are the highlights of the five ad-sustained programs that aired in primetime on the broadcast networks one year ago (11/3/18):
CBS (11.280 million viewers, #1; adults 18-49: 3.3, #1) shot to the top spot on Saturday with its coverage of "College Football: Alabama at LSU" (11.280 million viewers, #1; adults 18-49: 3.3, #1).
ABC (2.753 million viewers, #3; adults 18-49: 0.6, #2) then took home the silver with its presentation of "Saturday Night College Football" (2.753 million viewers, #3; adults 18-49: 0.6, #2).
Next up was NBC (3.180 million viewers, #2; adults 18-49: 0.5, #T3) with "Dateline Saturday Night Mystery" (3.407 million viewers, #2; adults 18-49: 0.5, #T3) and a vintage "Saturday Night Live" (2.727 million viewers, #4; adults 18-49: 0.5, #T3).
And finally on FOX (1.398 million viewers, #4; adults 18-49: 0.5, #T3), coverage of "CFB on FOX" (1.398 million viewers, #5; adults 18-49: 0.5, #T3) rounded out the evening.
In late-night metered market ratings (via NBC's press release):
· The Nov. 3 telecast of "Saturday Night Live," with host Jonah Hill and musical guest Maggie Rogers, averaged a 4.4 rating, 10 share in "live plus same day" household results from the 56 local markets metered by Nielsen Media Research and a 1.7/8 in adults 18-49 in the 25 markets with local people meters.
· Both the 4.4 rating in households and the 1.7 in 18-49 equal the show's second-best results among four originals so far this season and match "SNL's" highs since the show's Sept. 29 season premiere (4.8/11 in households, 2.3/12 in 18-49 in the local people meters with host Adam Driver and musical guest Kanye West).
· Versus what "Saturday Night Live" averaged with originals for the month of November last year, the Nov. 3 telecast maintained 100% in metered-market households (4.4 vs. 4.4).
· "Saturday Night Live" scored as the #2 telecast of the night on the Big 4 networks in metered-market households and 18-49 in the local people meters, behind only CBS' coverage of Alabama-Louisiana State college football in both measures.
Source: Nielsen Media Research
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