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[03/17/18 - 08:45 AM]
Friday's Broadcast Ratings: NCAA Scores Another Victory for CBS
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night (3/16/18):

CBS (4.369 million viewers, #1; adults 18-49: 1.2, #1) was the network to beat on Friday with night two of its "NCAA Men's Basketball Tournament" (4.913 million viewers, #1; adults 18-49: 1.3, #1) coverage followed by "NCAA Men's Basketball Championship Update" (3.795 million viewers, #4; adults 18-49: 1.0, #3) and more "NCAA Men's Basketball Tournament" (3.839 million viewers, #3; adults 18-49: 1.1, #2).

FOX (3.009 million viewers, #3; adults 18-49: 0.7, #2) then was the silver draw thanks to a new "MasterChef Junior" (3.394 million viewers, #6; adults 18-49: 0.9, #4) and a repeat "9-1-1" (2.625 million viewers, #9; adults 18-49: 0.6, #T5).

Next up was NBC (3.480 million viewers, #2; adults 18-49: 0.6, #3) and its trio of "Blindspot" (3.385 million viewers, #7; adults 18-49: 0.6, #T5), "Taken" (3.213 million viewers, #8; adults 18-49: 0.5, #T9) and "Dateline NBC" (3.841 million viewers, #2; adults 18-49: 0.6, #T5).

Meanwhile, ABC (2.722 million viewers, #4; adults 18-49: 0.5, #4) offered up originals from "Once Upon a Time" (2.545 million viewers, #10; adults 18-49: 0.5, #T9), "Marvel's Agents of SHIELD" (2.137 million viewers, #11; adults 18-49: 0.5, #T9) and "20/20" (3.483 million viewers, #5; adults 18-49: 0.6, #T5).

And finally, The CW (0.651 million viewers, #5; adults 18-49: 0.2, #5) closed out the evening with fresh installments from "Dynasty" (0.683 million viewers, #12; adults 18-49: 0.1, #13) and "Jane the Virgin" (0.619 million viewers, #13; adults 18-49: 0.2, #12).

Week-to-week changes (adults 18-49):
0.00% - MasterChef Junior
0.00% - Dateline NBC (vs. 3/2/18)
0.00% - 20/20
0.00% - Blindspot
0.00% - Taken
0.00% - Once Upon a Time
0.00% - Jane the Virgin
-16.67% - Marvel's Agents of SHIELD
-50.00% - Dynasty

Year-to-year changes (adults 18-49):
+125.00% - MasterChef Junior (vs. Rosewood (Repeat))
0.00% - Jane the Virgin (vs. Reign)
-25.00% - Dateline NBC
-25.00% - Blindspot (vs. Grimm)
-37.50% - Taken
-45.45% - 20/20 (vs. Truth and Lies: The Family Mason)
-47.37% - Once Upon a Time (vs. Last Man Standing/Dr. Ken)
-54.55% - Marvel's Agents of SHIELD (vs. Truth and Lies: The Family Mason)
-66.67% - Dynasty (vs. The Originals)

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.1/5; "Late Show with Stephen Colbert," 1.5/5, with an encore delayed by NCAA basketball; and ABC's "Jimmy Kimmel Live," 1.8/5 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.5/3; "Late Show," 0.3/2, with an encore delayed by NCAA basketball; and "Jimmy Kimmel Live," 0.5/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/3 in metered-market households and a 0.2/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.2/4 in metered-market households with an encore; CBS's "Late Late Show," 0.9/3 with an encore delayed by NCAA basketball. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49 with an encore; "Late Late Show," 0.2/2 with an encore delayed by NCAA basketball.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/17/17):

CBS (4.935 million viewers, #2; adults 18-49: 1.5, #1) took home the demo crown on Friday with its coverage of the "NCAA Men's Basketball Tournament" (5.278 million viewers, #3; adults 18-49: 1.6, #1), "NCAA Men's Basketball Championship Update" (4.902 million viewers, #4; adults 18-49: 1.5, #2) and more "NCAA Men's Basketball Tournament" (4.437 million viewers, #7; adults 18-49: 1.4, #3).

ABC (5.457 million viewers, #1; adults 18-49: 1.0, #2) then was the most-watched network with new episodes from "Last Man Standing" (6.198 million viewers, #1; adults 18-49: 1.0, #5) and "Dr. Ken" (4.642 million viewers, #6; adults 18-49: 0.8, #T6) plus the documentary "Truth and Lies: The Family Mason" (5.476 million viewers, #2; adults 18-49: 1.1, #4).

Next up was NBC (4.565 million viewers, #3; adults 18-49: 0.8, #3) with originals from "Grimm" (3.920 million viewers, #8; adults 18-49: 0.8, #T6) and "Dateline NBC" (4.888 million viewers, #5; adults 18-49: 0.8, #T6).

Meanwhile, FOX (1.922 million viewers, #4; adults 18-49: 0.4, #4) offered up a repeat "Rosewood" (1.964 million viewers, #9; adults 18-49: 0.4, #T9) and a new "Sleepy Hollow" (1.881 million viewers, #10; adults 18-49: 0.4, #T9).

And finally, the return of "The Originals" (1.057 million viewers, #11; adults 18-49: 0.3, #11) and a new "Reign" (0.786 million viewers, #12; adults 18-49: 0.2, #12) closed out the night on The CW (0.921 million viewers, #5; adults 18-49: 0.3, #5).

Week-to-week changes (adults 18-49):
0.00% - Last Man Standing
0.00% - Dr. Ken
0.00% - Grimm
0.00% - Sleepy Hollow
0.00% - Reign (vs. 3/3/17)
-27.27% - Dateline NBC

Year-to-year changes (adults 18-49):
+100.00% - Reign (vs. The Originals (Repeat))
+50.00% - The Originals (vs. The Vampire Diaries (Repeat))
+14.29% - Grimm (vs. Caught on Camera with Nick Cannon)
-15.38% - Truth and Lies: The Family Mason (vs. Shark Tank/20/20)
-15.79% - Dateline NBC (vs. Grimm/Dateline NBC)
-16.67% - Last Man Standing
-20.00% - Dr. Ken
-20.00% - Sleepy Hollow (vs. Second Chance)

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.4/6; "Late Show with Stephen Colbert," 1.5/5 with an encore delayed by NCAA basketball; and ABC's "Jimmy Kimmel Live," 1.9/5 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/4; "Late Show," 0.4/2 with an encore delayed by NCAA basketball; and "Jimmy Kimmel Live," 0.5/2 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.2/4 in metered-market households with an encore; CBS's "Late Late Show," 1.0/4 with an encore delayed by NCAA basketball. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49 with an encore; "Late Late Show," 0.3/2 with an encore delayed by NCAA basketball.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research




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