or


[02/21/18 - 02:26 PM]
Lindsey Vonn's Final Olympic Downhill Leads NBC Olympics to 8% Increase Over Comparable Sochi Olympics Telecast
NBC further spins the numbers for Tuesday, February 20.

[via press release from NBC]

LINDSEY VONN'S FINAL OLYMPIC DOWNHILL LEADS NBC OLYMPICS TO 8% INCREASE OVER COMPARABLE SOCHI OLYMPICS TELECAST

Tuesday Night Viewership Peaks at Nearly 24 Million for Women's Alpine Skiing & Women's Figure Skating Short Program

NBC Broadcast Marks Most Dominant 2nd Tuesday of Winter Games Coverage in People Meter History

Mikaela Shiffrin & Lindsey Vonn Compete in Women's Super Combined Live Tonight at 8 p.m. ET on NBC

STAMFORD, Conn. - February 21, 2018 - Led by Lindsey Vonn's bronze medal performance in her final Olympic downhill, Tuesday's NBC Olympics' primetime coverage delivered a Total Audience Delivery (TAD) average of 20.5 million viewers - an increase of 8% over the second Tuesday of the 2014 Sochi Olympics, according to live plus same day fast national data released today by Nielsen, and digital data from Adobe Analytics.

"To beat a comparable night from four years ago this late in the Olympics is a gravity-defying media achievement," said Joe Brown, senior vice president of research for NBC Sports Group.

Last night's NBC/NBCSN viewership peaked at 23.8 million viewers from 9:30-9:45 p.m. ET, for women's alpine skiing on NBC and women's figure skating short program on NBCSN.

Tuesday night's NBC/NBCSN average of 20.1 million viewers dominated the TV competition - an 88% advantage over the combined 10.7 million primetime viewers for ABC, CBS and FOX. The NBC-only 17.6 million viewers in the 8-11 p.m. ET primetime window topped by 64% the other broadcast networks - marking the most dominant 2nd Tuesday of Winter Games coverage ever (people meter history, since Sept. 1987).

NOTABLE...

· Last night's Total Audience Delivery provided an increase of 17% over the NBC broadcast viewership (TAD chart below) - marking the 11th consecutive night of double-digit TAD lift. NBC Olympics' Total Audience Delivery measures broader consumption by calculating average minute viewing across broadcast, cable, and digital. NBC Sports Digital delivered an average minute audience of 221,000 for Monday night's coverage.

· NBC's PyeongChang Olympics primetime broadcast last night (8-11:03 p.m. ET) averaged 17.5 million viewers and posted a 10.3/18 household rating. Viewership includes the West Coast primetime encore.

PRIMETIME TOTAL AUDIENCE DELIVERY FOR PYEONGCHANG OLYMPICS
Date Total Audience Delivery NBC-only viewership TAD Lift
Thur. 2/8 17.2 million 16.0 million 8%
Fri. 2/9* 28.3 million 27.8 million 2%
Sat. 2/10 24.2 million 21.4 million 13%
Sun. 2/11 26.0 million 22.7 million 15%
Mon. 2/12 22.3 million 20.3 million 10%
Tues. 2/13 22.6 million 20.5 million 10%
Wed. 2/14 19.2 million 17.0 million 13%
Thurs. 2/15 19.3 million 16.2 million 19%
Fri. 2/16 19.2 million 16.6 million 16%
Sat. 2/17 16.1 million 14.5 million 11%
Sun. 2/18 18.2 million 16.3 million 12%
Mon. 2/19 18.6 million 16.3 million 14%
Tues. 2/20 20.5 million 17.5 million 17%
Average 21.1 million 18.8 million 12%

*Opening Ceremony (no competition & no NBCSN side-by-side coverage)

WINTER OLYMPICS PRIMETIME TOTAL AUDIENCE DELIVERY

PYC 2018 Sochi 2014** PYC 2018 Sochi 2014**
Day Viewership Viewership HH Rating HH Rating
Opening Thurs. 17.2 million 20.0 million 9.7 rating 11.3 rating
First Fri.* 28.3 million 31.7 million 14.9 rating 17.0 rating
First Sat. 24.2 million 25.1 million 13.1 rating 13.9 rating
First Sun. 26.0 million 26.3 million 14.2 rating 14.4 rating
First Mon. 22.3 million 22.4 million 12.7 rating 12.8 rating
First Tues. 22.6 million 23.7 million 13.0 rating 13.7 rating
First Wed. 19.2 million 20.8 million 11.2 rating 12.1 rating
Mid. Thurs. 19.3 million 22.9 million 11.4 rating 13.4 rating
Mid. Fri. 19.2 million 19.2 million 10.9 rating 11.0 rating
Mid. Sat. 16.1 million 17.1 million 9.0 rating 9.6 rating
Mid. Sun. 18.2 million 21.3 million 10.2 rating 12.1 rating
2nd Mon. 18.6 million 23.5 million 10.9 rating 13.8 rating
2nd Tues. 20.5 million 18.9 million 12.1 rating 11.2 rating
Average 21.1 million 22.7 million 11.9 rating 12.9 rating

*Opening Ceremony (no competition & no NBCSN side-by-side coverage)

**NOTE: The 2014 Sochi Olympics had no simultaneous live streaming and no competing primetime Olympic cable coverage. Both of those platforms are included in Total Audience Delivery for the 2018 PyeongChang Olympics.

TOP 10 METERED MARKETS FOR NBC/NBCSN TUESDAY PRIMETIME:
1. Denver 21.5/37
2. Minneapolis 21.1/37
3. Salt Lake City 20.9/38
4. Kansas City 20.1/30
5. Buffalo 18.6/29
6. Sacramento 18.5/32
7. Austin 18.0/30
8. San Diego 17.8/32
9. Milwaukee 17.2/28
10. Portland 17.1/29

Local metered market data represents NBC/NBCSN in primetime and includes the NBC West Coast encore and excludes sustainers.

ABOUT NBC OLYMPICS

A division of NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal's Olympic Games coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history. NBCUniversal owns the U.S. media rights on all platforms to all Olympic Games through 2032.

- PYEONGCHANG 2018 -





  [february 2018]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[02/12/25 - 10:43 AM]
ESPN NBA Viewership Update: Luka Doncic's Lakers Debut Delivers 2.01 Million Viewers
The telecast peaked at 2.55 million viewers and won the day among people and males 18-34, 18-49 and 25-54.

[02/12/25 - 10:23 AM]
Puppy Bowl XXI Reaches 12.8 Million Viewers and Was #1 Non-Sports Cable Telecast on Sunday, February 9
Sunday's programming event became the highest-rated Puppy Bowl ever on Discovery, TBS and truTV and Animal Planet's highest-rated in four years.

[02/12/25 - 09:35 AM]
CBS "FBI" Line Up Wins Tuesday Night with #1 Show "FBI"
"FBI" was the #1 show of the night, beating the #2 show of the night by nearly +1 million viewers.

[02/11/25 - 01:15 PM]
FOX "Super Week" Kicks Off, Breaking Records with "The Floor" as Season's #1 Entertainment Series Telecast and New Survival Competition "Extracted" Off to a Wild Start
For six consecutive seasons, FOX has delivered the highest-rated unscripted entertainment series telecast.

[02/11/25 - 12:00 PM]
Netflix Top 10 Week of Feb. 3: "Kinda Pregnant" Delivers, "The Night Agent" Holds Strong in Top 10
Fans also basked in the Southern charm of Season 4 of "Sweet Magnolias," which debuted at No. 4 in English TV (4 million views), and flocked to the Australian limited series "Apple Cider Vinegar" (No. 5 in English TV, 3.8 million views).

[02/11/25 - 11:38 AM]
FOX Sports' Presentation of Super Bowl LIX Delivers Most-Watched Super Bowl of All-Time with 127.7 Million Viewers Across All Platforms
Philadelphia's big win in the bayou peaked at 137.7 million viewers in the second quarter (8:00 PM - 8:15 PM ET), per Nielsen Media Research.

[02/11/25 - 11:01 AM]
"The Day of the Jackal" Becomes Peacock's Most-Watched New Original Drama Series
Viewership of the series in its first 75 days has surpassed that of any other original drama series in the same timeframe.

[02/07/25 - 01:13 PM]
ABC Claims Top 5 Shows Among Adults 18-49 in Cross-Platform Broadcast Series Rankings
Driven by stellar streaming viewership on Hulu and Disney+, three ABC titles more than triple their seven-day linear averages, including "High Potential" (+297%), "Abbott Elementary" (+270%) and "Shifting Gears" (+242%).

[02/07/25 - 10:08 AM]
CBS Wins Thursday Night with Top 4 Programs of the Night, Up from Its Thursday Season Average
"Georgie & Mandy's First Marriage" (8:00-8:30 PM) was the #1 program of the night delivering 6.54 million viewers.

[02/07/25 - 09:10 AM]
CBS "Hollywood Squares" Is the Season's #1 New Unscripted Series Reaching Nearly 24 Million Unique Viewers
The show is televisions #1 new unscripted series this season averaging 5.40 million viewers in primetime alone.

[02/05/25 - 09:18 AM]
CBS "FBI" Line Up Wins Tuesday Night
"FBI" was the #1 show of the night with 5.83 million viewers, winning its hour by +1.33 million viewers.

[02/04/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 27: "Back in Action" Pulls No Punches, "The Night Agent" Hits Its Mark in Top 10
Plus: the Noah Centineo-starring "The Recruit" remained a hit, with Season 2 arriving at No. 2 (5.9 million views) and Season 1 sitting at No. 8 (3.1 million views).

[02/04/25 - 08:48 AM]
"The Flip Off" Delivers HGTV's Highest-Rated Freshman Series Premiere Since September 2022
The series attracting 4.0 million total viewers across linear and streaming when it premiered on Wednesday, January 29, at 8 p.m. ET/PT.

[02/04/25 - 08:33 AM]
"The 67th Annual Grammy Awards" on CBS Nets 15.4 Million Viewers and Raises Nearly $9 Million
Over the course or the entire weekend, the Recording Academy and MusiCares raised over $24 million for charitable activities.

[02/03/25 - 09:33 AM]
ESPN's Excellent Start to 2025: January Marks Highest Monthly Viewership in a Decade
Combining all of ESPN's programming with sports programming on ABC, more minutes were watched by fans than any month since January of 2017 (96 months).