or


[02/11/18 - 01:44 PM]
NBC Olympics' Live Saturday Primetime Coverage from PyeongChang Tops Rio Olympics Opening Saturday with TAD of 24.2 Million Viewers
NBC further spins the numbers for Saturday, February 10.
[via press release from NBC]

NBC OLYMPICS' LIVE SATURDAY PRIMETIME COVERAGE FROM PYEONGCHANG TOPS RIO OLYMPICS OPENING SATURDAY WITH TAD OF 24.2 MILLION VIEWERS

Total Audience Delivery Provides 13% Boost to NBC Saturday Primetime Viewership, with Nielsen "Out of Home" Viewership to Come this Week

NBC/NBCSN Dominant in Primetime - Viewership Nearly FOUR TIMES the Combined Total of Other Broadcast Networks on Saturday Night

NBC/NBCSN Viewership Peaked at 25.7 Million as America's Red Gerard Won Gold in Slopestyle

Winter Games Delivers BEST-EVER Afternoon Rating & Viewership for NBCSN

NBC Sports Digital Sets Winter Games Record with 141 Million Live Streaming Minutes of Saturday's Competition - More Than Seven Times Greater Than Opening Saturday of Sochi Olympics

STAMFORD, Conn. - February 11, 2018 - NBC Olympics' primetime coverage of Saturday's 2018 PyeongChang Olympics competition posted a Total Audience Delivery (TAD) average of 24.2 million viewers, topping the opening Saturday of the 2016 Rio Olympics (23.5 million), according to live plus same day fast national data released today by Nielsen, and digital data from Adobe Analytics. (Nielsen "out of home" viewership will be available this week.)

Last night's NBC/NBCSN average of 23.9 million viewers dominated the competition - nearly quadrupling the combined 6.1 million primetime viewers for ABC, CBS and FOX.

Viewership on NBC/NBCSN peaked at 25.7 million viewers from 9:45-10 p.m. ET, highlighted by American Red Gerard's gold medal performance in slopestyle. Saturday's NBC primetime coverage also featured ice dance and women's short program in the figure skating team competition. NBCSN presented women's skiathlon, men's ski jumping, and women's biathlon in primetime.

NBCSN & NBC SPORTS DIGITAL SET RECORDS

· NBCSN delivered its best-ever afternoon rating and viewership for Saturday's 2-5 p.m. ET telecast, featuring women's biathlon, mixed doubles curling, and long track speed skating. For the three-hour show, NBCSN averaged 4.5 million viewers and a 2.56 household rating.

· NBC Sports Digital set a single-day Winter Games record on Saturday with 141.4 million live stream minutes from 2.4 million unique devices across NBCOlympics.com and the NBC Sports App. The 141.4 million live streaming minutes was more than seven times greater than the opening Saturday in Sochi (19.2 million minutes), while unique devices more than tripled the same day in Sochi (658,000). NBC Sports Digital delivered an average minute audience of 234,000 for primetime coverage.

TOTAL AUDIENCE DELIVERY & RATINGS NOTES

· NBC Olympics' coverage on NBCSN and NBC Sports Digital lifted primetime viewership by 13% last night (TAD chart below).

· Last night's Total Audience Delivery marks the best Saturday primetime viewership for any program in February in four years -- since the opening Saturday of the 2014 Sochi Games (25.1 million viewers on NBC, Feb. 8, 2014).

· Helped by Olympics promotion, Saturday's Manchester City-Leicester City match delivered NBC's largest Premier League audience in more than a year with an average of 1.15 million viewers (1.16 million for Manchester United-Tottenham, Jan. 21, 2017)

· NBC's PyeongChang Olympics broadcast last night (8-11:10 p.m. ET) averaged 21.4 million viewers and posted an 11.6/22 household rating. Viewership includes the West Coast primetime encore.

NBC Olympics' Total Audience Delivery measures broader consumption by calculating average minute viewing across broadcast, cable, and digital.

TOTAL AUDIENCE DELIVERY FOR PYEONGCHANG OLYMPIC COMPETITION

Date Total Audience Delivery NBC-only viewership TAD Lift
Thur. 2/8 17.2 million 16.0 million 8%
Sat. 2/10 24.2 million 21.4 million 13%

OLYMPIC COMPETITION TOTAL AUDIENCE DELIVERY

Day PYC 2018 Sochi 2014** PYC 2018 Sochi 2014**
Opening Thurs. 17.2 million 20.0 million 9.7 rating 11.3 rating
First Sat. 24.2 million 25.1 million 13.1 rating 13.9 rating

**NOTE: The 2014 Sochi Olympics had no simultaneous live streaming and no competing primetime Olympic cable coverage. Both of those platforms are included in Total Audience Delivery for the 2018 PyeongChang Olympics.

TOP 10 METERED MARKETS FOR NBC/NBCSN SATURDAY PRIMETIME:
1. Salt Lake City 24.5/46
2. Denver 22.7/40
3. Seattle 21.4/42
4. San Diego 21.3/43
T5. Kansas City 20.3/33
T5. Sacramento 20.3/38
7. Portland 20.0/39
8. Milwaukee 19.9/34
9. Tulsa 19.7/27
10. Los Angeles 19.6/38

ABOUT NBC OLYMPICS

A division of NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal's Olympic Games coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history. NBCUniversal owns the U.S. media rights on all platforms to all Olympic Games through 2032.

- PYEONGCHANG 2018 -





  [february 2018]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




most recent ratings | view all posts
[01/21/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 13: "Back in Action" Hits the Mark with Chart-Topping Debut
There was plenty of love for "XO, Kitty's" second season, which premiered on January 16 and debuted at No. 2 on the English TV list with 14.2 million views.
[01/21/25 - 08:54 AM]
NBC Sports Delivers Its Fourth-Largest NFL Divisional Playoff Audience on Record as Rams-Eagles Averages 37.8 Million Viewers on NBC & Peacock
The audience for Rams-Eagles peaked with an average of 47.5 million viewers from 6:00-6:11 p.m. ET.
[01/19/25 - 01:31 PM]
FOX Sports Delivers 33.6 Million Viewers for Commanders-Lions NFC Divisional Game
Saturday's NFC Divisional showdown is projected to peak at 35.7 million viewers from 9:30-9:45 PM ET.
[01/17/25 - 03:39 PM]
"Shifting Gears" Brings Tim Allen Back to ABC and Hulu in Style with 17 Million Total Audience to Date
"Shifting Gears" stood as ABC's strongest series debut in over six years - since 10/16/18 with "The Conners," and marks the most-watched ABC series premiere on streaming to date, based on views in its first seven days on Hulu and Hulu on Disney+.
[01/16/25 - 04:01 PM]
NBC and Peacock's 2024 Holiday Programming Reached 88 Million People from Thanksgiving to New Year's Day
The Macy's Thanksgiving Day Parade was the #1 show of the holiday season.
[01/16/25 - 03:38 PM]
ABC Tuesday Dramas "Will Trent," "High Potential" and "The Rookie" Return with Stellar, Record-Setting Results
Both "Will Trent" and "The Rookie" achieved all-time streaming highs for their premiere episodes over seven days.

[01/16/25 - 01:45 PM]
Third Season of Peacock Original "The Traitors" Debuts as #1 Unscripted Series in the U.S. Across All Platforms
499 million minutes were consumed for the entire series for the week of January 6-12.
[01/15/25 - 02:35 PM]
TGL Presented by SoFi Match 2 on ESPN Draws Average of 1 Million Viewers, Up 9 Percent Over Match 1
With Tiger Woods making his playing debut, viewership peaked at 1.1 million from 8:30-8:45 p.m. ET and held steady in the 1 million range from 7:30 p.m. until past 9 p.m.
[01/14/25 - 12:31 PM]
Prime Video's First-Ever NFL Playoff Game Attracted the Most Concurrent Viewers Ever to the Service
Said news caps off a historic 2024-2025 campaign for the service.
[01/14/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 6: "Squid Game" Season 2 Keeps Winning, While "Missing You" Doesn't Miss
"American Primeval" - the historical drama based on real-life events during the 1857 Utah War - arrived at the No. 2 spot with 10.4 million views.
[01/14/25 - 07:43 AM]
FOX Delivers Most-Watched Telecast of the Week with NFL Wild Card Game
The audience peaked with 39,510,000 viewers from 7:00-7:15 PM ET.
[01/13/25 - 04:05 PM]
ESPN's Presentations of College Football Playoff Semifinals at Goodyear Cotton Bowl Classic and Capital One Orange Bowl Score Multi-Year Viewership Highs
The games averaged 20.6 million and 17.8 million viewers, respectively.
[01/10/25 - 08:31 AM]
Cleveland Cavaliers Victory Over Oklahoma City Thunder on ESPN Averaged 1.87 Million Viewers
Wednesday's coverage peaked at 2.5 million viewers.
[01/09/25 - 08:32 AM]
ESPN's College Football Bowl Viewership Reaches Record Highs for 2024-25 Season
The 33 non-College Football Playoff bowls averaged 2.7 million viewers, marking a 14 percent year-over-year increase and the largest audience since the 2019-20 season.
[01/09/25 - 07:00 AM]
WWE "RAW" Wrestles Up 4.9M Global Views for Netflix Debut
The inaugural event on Netflix averaged 2.6 million households (Live+SD) in the US, according to VideoAmp, which is 116% higher than "RAW's" average 2024 US audience of 1.2 million households, and higher than any other "Monday Night RAW" broadcast in the past five years.