or


[01/09/17 - 03:45 PM]
Linear and Digital Binge-Viewing Launch of Freeform's "Beyond" Amasses Over 14 Million Multiplatform Views in First Seven Days
Freeform further spins the numbers for Monday, January 2.
[via press release from Freeform]

Ratings Highlights for January 2, 2017 - Live + 3 Day Ratings, Digital Ratings

LINEAR AND DIGITAL BINGE-VIEWING LAUNCH OF 'BEYOND' AMASSES OVER 14 MILLION MULTIPLATFORM VIEWS IN FIRST SEVEN DAYS; OVER 25% BINGE ENTIRE 10-EPISODE SEASON IN FIRST SITTING

'SHADOWHUNTERS' SEASON TWO DEBUT IS THE DAY'S NO. 1 MOST SOCIAL TV SHOW

"Beyond"

In another first for the network, Freeform rewarded its digital-savvy audience by making available its highly anticipated new drama "Beyond" for binge-viewing across key digital platforms, featuring reduced ad loads to enhance the viewing experience and drive higher ad engagement. In its first week alone, "Beyond" has already amassed over 14 million views, including 7.0 million across digital platforms and reaching an additional 7.2 million Total Viewers on linear TV.

Spellbinding from the opening scene, "Beyond" has quickly amassed a dedicated audience of binge enthusiasts. The first person to binge all ten episodes completed the season in under 10 hours on January 2 at 10:13 a.m. EST using the Freeform app on an iPhone; while out of the people that completed the binge in the first 3 days, 26% watched it in one sitting (finishing in under 10 hours), 59% watched it within a day and 93% watched it within 2 days. Moreover, an impressive 51% of "Beyond" viewers watching via the Freeform app/website were new to the network.

In fact, Freeform generated its best week across digital platforms in well over 4 years, powered by the debut of "Beyond" and the second season premiere of "Shadowhunters" - since 8/27/12.

· Based on Live + 3 day linear TV ratings for its 2-hour premiere, "Beyond" (9:00 - 11:00 p.m. EST) stood as the network's biggest series launch in 1 year, ranking as the No. 1 scripted cable TV telecast in the time period in Total Viewers (1.5 million), Adults 18-49 (500,000/0.4 rating) and Women 18-49 (304,000/0.5 rating) - since "Shadowhunters" (1/12/16).

· In Live + 3 day versus Live + Same Day ratings, "Beyond" surged by double digits across target demographics including by +36% in Total Viewers (1.5 million vs. 1.1 million), by +35% in Adults 18-49 (500,000 vs. 371,000) and by +36% in Women 18-49 (304,000 vs. 223,000).

"Shadowhunters:

The season two launch of "Shadowhunters" (8:00 p.m. EST) built over its season one average in Total Viewers (+6% - 1.7 million vs. 1.6 million), generated an additional 1.1 million views across digital platforms, ranked as the No. 1 original scripted cable TV telecast in its time period across its key target Adults 18-34 (325,000/0.5 rating), Adults 18-49 (740,000/0.6 rating) and Viewers 12-34 (515,000/0.5 rating) demographics and was the No. 1 most social TV show of the day with 1.4 million total engagements across Facebook, Instagram, Tumblr and Twitter.

Impressively during the 2015/16 TV season, "Shadowhunters" was the No. 1 new TV series in Total Engagements (62.3 million) and ranked an impressive No. 5 overall among all broadcast and cable TV series. It was also the No. 1 TV series on Tumblr (6.3 million) and placed among the Top 5 scripted TV series on Instagram (No. 4 - 32.5 million) and Twitter (No. 5 - 15.3 million).

· In Live + 3 day versus Live + Same Day ratings, "Shadowhunters" soared by double digits across key categories including by +42 in Total Viewers (1.7 million vs. 1.2 million), by +51% in Adults 18-49 (740,000 vs. 491,000) and by +41% in Viewers 12-34 (515,000 vs. 364,000).

About Freeform

Part of the Disney|ABC Television Group, Freeform connects to audiences and goes beyond entertainment with bold original programming and immersive social engagement. The network delivers a unique mix of quality original and acquired series, plus fan favorite movies and the holiday events "13 Nights of Halloween" and "25 Days of Christmas." The Freeform app is a service that allows viewers with participating TV subscription services access to 24/7 live viewing of the network, as well as continued on-demand access via a wide array of devices.

Source: 1/2/17. Linear TV: NTI, Live + 3. Digital: Omniture/Freewheel. Reach: NPower, 1 min. Social Media: ListenFirst.





  [january 2017]  
S
M
T
W
T
F
S


· BEYOND (FREEFORM)
· SHADOWHUNTERS (FREEFORM)




most recent ratings | view all posts
[02/26/25 - 09:07 AM]
Netflix: What We Watched the Second Half of 2024
The bi-annual Engagement Report covers approximately 99% of all video watch time on Netflix.
[02/25/25 - 12:01 PM]
Top 10 Week of Feb. 17: "American Murder: Gabby Petito" Hits No. 1 in This Week's Top 10
Audiences also tuned in for the new drama-thriller series "Zero Day" - starring Robert De Niro, about a deadly cyberattack - which debuted at No. 2 in English TV (19.1 million views).
[02/25/25 - 09:11 AM]
Los Angeles Lakers vs. Denver Nuggets on "NBA Saturday Primetime on ABC" Viewership Up 29 Percent and Most-Watched Program of the Night Across All of Television
The game broadcast averaged 2,870,000 viewers and was the most-watched program of the night across all of television, according to Nielsen.
[02/21/25 - 02:45 PM]
4 Nations Face-Off: Canada-USA Championship Game Delivers 9.3 Million Viewers; ESPN's Largest Hockey Audience Ever
The telecast peaked with 10.4 million viewers and was the most-viewed non-NFL event ever on ESPN+.
[02/21/25 - 10:15 AM]
"High Potential" Finishes Spectacular First Season Hitting Series Highs
In addition, "High Potential" achieved a remarkable benchmark for the finale episode, earning a series high on streaming and becoming ABC's best drama episode ever, based on seven-day views on Hulu and Hulu on Disney+.
[02/19/25 - 12:06 PM]
"Shifting Gears" Surges to Three-Week High in Multiplatform Viewing Among Total Viewers
After three days of viewing on linear (2/12/25), the acclaimed comedy starring Tim Allen, was the No. 1 program of the night in both Total Viewers (5.78 million) and Adults 18-49 (0.57 rating).
[02/19/25 - 07:01 AM]
OWN: Oprah Winfrey Network Ratings Increase in 2024 Driven by Growth in Key Series Among African American Women 25-54
Four returning shows saw season-over-season ratings growth with Women 25-54 from prior seasons: "Ready to Love" Season 9 (+8%), "Belle Collective" Season 4 (+8%), "Belle Collective" Season 5 (+36%), and "Love & Marriage Detroit" Season 3 (+4%).

[02/18/25 - 12:01 PM]
Netflix Top 10 Week of Feb. 10: Romance Sweeps the Top 10 Off Its Feet for Valentine's Day
The Italian getaway "La Dolce Villa" topped the English films list (19.8 million views), hitting the Top 10 in 90 countries, while Amy Schumer's "Kinda Pregnant" followed hot on its heels at No. 2 (13.7 million views).
[02/18/25 - 09:22 AM]
"The White Lotus" Season 3 Premiere Checks in with 2.4 Million Viewers, Up 57% Growth from Previous Season
After 36 hours the Season 3 premiere has doubled the Season 2 premiere episode during the same amount of time, and grew 90% since Sunday night, bringing the domestic audience to 4.6 million cross platform viewers.
[02/18/25 - 06:02 AM]
The CW Network Delivers 1.8 Million Total Viewers for NASCAR Xfinity Series Season Opener
The season opener at Daytona delivered the largest audience for any Xfinity Series race in almost three years, with 1.8 million total viewers, according to Nielsen fast national ratings.
[02/17/25 - 04:03 PM]
"SNL50: The Anniversary Special" Watched by 14.8 Million Viewers and Scored a 2.53 Rating in the 18-49 Demo Across Both NBC and Peacock in Live + Same Day Viewing
It's NBC's most-watched primetime entertainment telecast in both categories in five years (since the 2020 Golden Globe Awards).
[02/17/25 - 11:03 AM]
ABC Scores Significant Tuesday Night Linear Win Over Original Series Network Competition for First Time This Season in Total Viewers and Adults 18-49
Powering Tuesday nights at 9 p.m., "High Potential" continued its remarkable momentum becoming the No. 1 show of the night on broadcast and cable, earning 8.35 million Total Viewers and 0.69 rating in Adults 18-49.
[02/12/25 - 10:43 AM]
ESPN NBA Viewership Update: Luka Doncic's Lakers Debut Delivers 2.01 Million Viewers
The telecast peaked at 2.55 million viewers and won the day among people and males 18-34, 18-49 and 25-54.
[02/12/25 - 10:23 AM]
Puppy Bowl XXI Reaches 12.8 Million Viewers and Was #1 Non-Sports Cable Telecast on Sunday, February 9
Sunday's programming event became the highest-rated Puppy Bowl ever on Discovery, TBS and truTV and Animal Planet's highest-rated in four years.
[02/12/25 - 09:35 AM]
CBS "FBI" Line Up Wins Tuesday Night with #1 Show "FBI"
"FBI" was the #1 show of the night, beating the #2 show of the night by nearly +1 million viewers.