Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks last night (12/15/16):
NBC (9.869 million viewers, #1; adults 18-49: 2.6, #1) once again rode to victory behind its "Thursday Night Football Pre-Game" (9.027 million viewers, #3; adults 18-49: 2.2, #3) and "Thursday Night Football" (10.037 million viewers, #2; adults 18-49: 2.7, #2).
CBS (8.365 million viewers, #2; adults 18-49: 1.6, #2) then was the silver draw with its mix of "The Big Bang Theory" (15.771 million viewers, #1; adults 18-49: 3.3, #1), "The Great Indoors" (8.327 million viewers, #4; adults 18-49: 1.7, #4), "Mom" (8.177 million viewers, #5; adults 18-49: 1.5, #5), "Life in Pieces" (6.889 million viewers, #6; adults 18-49: 1.3, #6) and "Pure Genius" (5.515 million viewers, #7; adults 18-49: 0.9, #7).
Next up was ABC (3.378 million viewers, #3; adults 18-49: 0.8, #3) and its holiday lineup of "Disney Prep & Landing" (3.791 million viewers, #8; adults 18-49: 0.8, #T8), "Prep & Landing 2: Naughty vs. Nice" (3.263 million viewers, #10; adults 18-49: 0.8, #T8), "The Great Holiday Baking Show" (3.635 million viewers, #9; adults 18-49: 0.8, #T8) and a special "Primetime: What Would You Do?" (2.972 million viewers, #11; adults 18-49: 0.7, #11).
Meanwhile, FOX (1.929 million viewers, #4; adults 18-49: 0.5, #4) opted for repeats of "Hell's Kitchen" (2.105 million viewers, #12; adults 18-49: 0.6, #12) and another "Hell's Kitchen" (1.754 million viewers, #13; adults 18-49: 0.5, #13).
And finally, the annual "iHeartRadio Jingle Ball 2016" (1.147 million viewers, #14; adults 18-49: 0.4, #14) and a repeat "Whose Line Is It Anyway?" (0.965 million viewers, #15; adults 18-49: 0.3, #15) closed out the evening for The CW (1.102 million viewers, #5; adults 18-49: 0.4, #5).
Week-to-week changes (adults 18-49):
+13.33% - The Great Indoors
+8.33% - Life in Pieces
+7.14% - Mom
+6.45% - The Big Bang Theory
-10.00% - Pure Genius
-11.11% - The Great Holiday Baking Show
-24.14% - Thursday Night Football Pre-Game
-27.03% - Thursday Night Football
Year-to-year changes (adults 18-49):
+340.00% - Thursday Night Football Pre-Game (vs. How Murray Saved Christmas)
+285.71% - Thursday Night Football (vs. Various)
0.00% - iHeartRadio Jingle Ball 2016
-15.79% - The Great Holiday Baking Show (vs. Various)
-19.51% - The Big Bang Theory
-23.53% - Life in Pieces (vs. 2 Broke Girls)
-25.00% - Mom
-25.00% - Pure Genius (vs. Elementary)
-30.00% - Primetime: What Would You Do? (vs. Barbara Walters Presents: The 10 Most Fascinating People of 2015)
-32.00% - The Great Indoors (vs. Life in Pieces)
In late-night metered market ratings (via NBC's press release):
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," a 2.2 rating, delayed by an NFL overrun; "Late Show with Stephen Colbert," 2.3/6; and ABC's "Jimmy Kimmel Live," 1.9/5.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9, delayed by an NFL overrun; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.6/3.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," a 1.3 rating in metered-market households, delayed by an NFL overrun; CBS's "Late Late Show," 1.1/4. In the 25 markets with Local People Meters, averages were: "Late Night," 0.5 in 18-49, delayed by an NFL overrun; "Late Late Show," 0.3/2.
· At 1:35 a.m., "Last Call with Carson Daly," delayed by an NFL overrun, averaged a 0.8 rating in metered-market households and a 0.3 in adults 18-49 in the 25 markets with local people meters.
Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks one year ago (12/17/15):
CBS (9.693 million viewers, #1; adults 18-49: 2.1, #1) was the top draw on Thursday with its original mix of "The Big Bang Theory" (17.379 million viewers, #1; adults 18-49: 4.1, #1), "Life in Pieces" (11.174 million viewers, #2; adults 18-49: 2.5, #2), "Mom" (9.550 million viewers, #3; adults 18-49: 2.0, #3), "2 Broke Girls" (7.336 million viewers, #4; adults 18-49: 1.7, #4) and "Elementary" (6.360 million viewers, #5; adults 18-49: 1.2, #5).
NBC (3.054 million viewers, #3; adults 18-49: 0.7, #2) then claimed the silver with encores of "How Murray Saved Christmas" (2.170 million viewers, #13; adults 18-49: 0.5, #T12) and "Kelly Clarkson's Cautionary Christmas Music Tale" (3.477 million viewers, #8; adults 18-49: 0.6, #11) plus a special "Running Wild with Bear Grylls" (3.517 million viewers, #7; adults 18-49: 0.9, #T7).
Next up was ABC (4.743 million viewers, #2; adults 18-49: 0.9, #3) with repeats of "Prep & Landing" (3.398 million viewers, #9; adults 18-49: 0.8, #10), "Prep & Landing: Naughty vs. Nice" (3.225 million viewers, #10; adults 18-49: 0.9, #T7) and "Modern Family" (3.215 million viewers, #11; adults 18-49: 0.9, #T7) alongside its annual "Barbara Walters Presents: The 10 Most Fascinating People of 2015" (6.206 million viewers, #6; adults 18-49: 1.0, #6).
Meanwhile, FOX (2.233 million viewers, #4; adults 18-49: 0.5, #4) offered up specials from "American Country Countdown's Top 10 Stories of 2015" (2.687 million viewers, #12; adults 18-49: 0.5, #T12) and "World's Funniest" (1.779 million viewers, #14; adults 18-49: 0.5, #T12).
And finally, The CW (1.118 million viewers, #5; adults 18-49: 0.4, #5) closed out the night with its special "iHeartRadio Jingle Ball" (1.200 million viewers, #15; adults 18-49: 0.4, #15) and a repeat "Whose Line Is It Anyway?" (0.873 million viewers, #16; adults 18-49: 0.3, #16).
Week-to-week changes (adults 18-49):
+4.17% - Life in Pieces
+2.50% - The Big Bang Theory
0.00% - Mom
-7.69% - Elementary
-10.53% - 2 Broke Girls
Year-to-year changes (adults 18-49):
+78.26% - The Big Bang Theory (vs. The Big Bang Theory (Repeat))
+49.25% - Barbara Walters Presents: The 10 Most Fascinating People of 2015 (vs. Various)
+12.50% - Running Wild with Bear Grylls (vs. People Magazine Awards)
+8.70% - Life in Pieces (vs. Mom)
+6.25% - 2 Broke Girls (vs. The McCarthys)
+5.26% - Mom (vs. Two and a Half Men)
-14.29% - Elementary
-33.33% - iHeartRadio Jingle Ball
-37.50% - American Country Countdown's Top 10 Stories of 2015 (vs. Bones (Repeat))
-37.50% - World's Funniest (vs. Bones (Repeat))
In late-night metered market ratings (via NBC's press release):
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.8/7; "Late Show with Stephen Colbert," 2.1/5; and ABC's "Jimmy Kimmel Live," 2.0/5.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.1/5; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.5/3.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/5 in metered-market households) beat CBS's "Late Late Show" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.3/2).
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.
Source: Nielsen Media Research
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