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[09/03/16 - 08:44 AM]
An Encore "Dateline NBC" Ties for the #1 Show of the Night in Adults 25-54
NBC spins the numbers for Friday, September 2.
[via press release from NBC]

"DATELINE NBC" TIES FOR THE #1 SHOW OF THE NIGHT ON THE BIG 4 IN ADULTS, MEN & WOMEN 25-54

NBC ranks #2 Friday night among the Big 4 networks in adults 18-49 and ties for #1 in adults 25-54.

An encore telecast of "Dateline NBC" (0.7/3 in 18-49, 1.1 in adults 25-54, 3.8 million viewers overall from 10-11 p.m. ET):

· Ties for the #1 show of the night on the Big 4 networks in adults, men and women 25-54.

· Ties for #1 in the time period among ABC, CBS and NBC in adults, men and women 18-49 and women 25-54.

· Ranks #1 outright among those nets in the slot in adults 25-54.

· Grows +14% from its first half-hour to its second in adults 18-49 (0.7 to 0.8) and +20% in adults 25-54 (1.0 to 1.2).

· Is close to rounding up to a 0.8 in adults 18-49 (currently reporting a 0.74 in these prelim fast-affiliate ratings).

· Will add substantial viewership via time-shifting - Friday's "Dateline NBC" has grown by +32% this season in 18-49 rating (from a 0.99 to a 1.31) and more than +1.1 million viewers overall (4.7 million to 5.9 million) going from L+SD to L+7.

An encore telecast of "America's Got Talent" (0.6/3 in 18-49, 3.3 million viewers overall from 8-10 p.m. ET):

· Ranks #2 or tied for #2 in the time period among the Big 4 networks in adults and men 18-49 and adults, men and women 25-54.

In Late-Night Metered Markets Friday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.5/6; "Late Show with Stephen Colbert," 1.8/4; and ABC's "Jimmy Kimmel Live," 1.6/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4; "Late Show," 0.3/2; and "Jimmy Kimmel Live," 0.5/3, with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/4 in metered-market households with an encore) beat CBS's "Late Late Show" (0.9/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) topped "Late Late Show" (0.2/1 with an encore).

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





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· AMERICA'S GOT TALENT (NBC)
· DATELINE NBC (NBC)




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