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[08/09/16 - 07:56 AM]
NBC Ratings: Best Night Yet for Rio Overnights, Best Olympic Day Ever on Digital Platforms for 3rd Day in a Row
NBC spins the numbers for Monday, August 8.
[via press release from NBC]

NBC Olympics Monday Overnight Notes

NBC is expected to release first Total Audience Delivery (TAD) report this afternoon to measure broader consumption of Rio Games - broadcast + cable + digital/other

NBC's Monday night Olympics, with 6 U.S. swimming medals, posted a Rio-best 19.2/31 overnight - tripling other broadcast nets combined (6.2)

More Olympics Primetime -- Live primetime Rio Olympics coverage posted 1.19 overnight on NBCSN and .58 on Bravo

NBC's Mon. primetime 10.3 rating among Adults 18-49 is nearly 5 times greater than other broadcast nets combined (2.2)

NBC Olympics digital platforms had best day ever for 3rd consecutive day, with 13.4 million unique users on Monday (up +45% from '12)

NBC Olympics' 627 million live streaming minutes through Monday is the best ever at this point in the Olympics, and up +254% from the same point in London 2012.

Top local markets for NBC Olympics Monday night: Salt Lake 23.5/42; Denver 22.7/41; Kansas City 22.1/36; Minny 21.7/37; Richmond 20.8/32

Locals for NBC Olympics Monday night (#6-10): Austin 20.4/35; Indy 20.4/34; Washington, DC 20.4/37; Columbus 19.7/33; West Palm 19.7/31





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