Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks last night (3/21/16):
NBC (9.354 million viewers, #2; adults 18-49: 2.3, #1) held onto the top demo spot on Monday with its duo of "The Voice" (10.987 million viewers, #2; adults 18-49: 2.7, #1) and "Blindspot" (6.087 million viewers, #6; adults 18-49: 1.6, #3).
The silver then went to ABC (10.446 million viewers, #1; adults 18-49: 1.6, #2) with the return of "Dancing with the Stars" (12.350 million viewers, #1; adults 18-49: 1.8, #2) and a new "Castle" (6.640 million viewers, #5; adults 18-49: 1.1, #9).
Next up was CBS (7.743 million viewers, #3; adults 18-49: 1.4, #3) and its trio of "Supergirl" (6.026 million viewers, #7; adults 18-49: 1.3, #T5), "Scorpion" (8.549 million viewers, #4; adults 18-49: 1.5, #4) and "NCIS: Los Angeles" (8.655 million viewers, #3; adults 18-49: 1.3, #T5).
Meanwhile, FOX (3.807 million viewers, #4; adults 18-49: 1.2, #4) offered up fresh installments of "Gotham" (3.853 million viewers, #8; adults 18-49: 1.3, #T5) and "Lucifer" (3.761 million viewers, #9; adults 18-49: 1.2, #8).
And finally, originals from "Crazy Ex-Girlfriend" (0.749 million viewers, #11; adults 18-49: 0.2, #11) and "Jane the Virgin" (0.770 million viewers, #10; adults 18-49: 0.3, #10) on The CW (0.759 million viewers, #5; adults 18-49: 0.3, #5) closed out the night.
Week-to-week changes (adults 18-49):
0.00% - Scorpion
0.00% - NCIS: Los Angeles
0.00% - Supergirl
0.00% - Gotham
0.00% - Lucifer
0.00% - Castle (vs. 3/7/16)
0.00% - Jane the Virgin (vs. 3/7/16)
-5.88% - Blindspot
-10.00% - The Voice
-33.33% - Crazy Ex-Girlfriend (vs. 3/7/16)
Year-to-year changes (adults 18-49):
+8.33% - Gotham (vs. The Following)
0.00% - Lucifer (vs. The Following)
0.00% - Jane the Virgin (vs. Jane the Virgin (Repeat))
0.00% - Blindspot (vs. The Night Shift)
-10.00% - Dancing with the Stars
-18.18% - The Voice
-18.75% - NCIS: Los Angeles
-21.43% - Castle
-25.00% - Scorpion
-29.73% - Supergirl (vs. 2 Broke Girls/Mike & Molly)
-33.33% - Crazy Ex-Girlfriend (vs. The Originals (Repeat))
In late-night metered market ratings (via NBC's press release):
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.6/7; "Late Show with Stephen Colbert," 1.7/4 with an encore; and ABC's "Jimmy Kimmel Live," 2.0/5.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4; "Late Show," 0.3/2 with an encore; and "Jimmy Kimmel Live," 0.5/2.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/4 in metered-market households) beat CBS's "Late Late Show" (0.9/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/2 with an encore).
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.
Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/23/15):
NBC (9.849 million viewers, #2; adults 18-49: 2.7, #1) was still the network to beat on Monday with fresh installments from "The Voice" (11.882 million viewers, #2; adults 18-49: 3.3, #1) and "The Night Shift" (5.782 million viewers, #8; adults 18-49: 1.6, #T6).
ABC (11.856 million viewers, #1; adults 18-49: 1.8, #T2) then claimed the silver with new episodes of "Dancing with the Stars" (13.680 million viewers, #1; adults 18-49: 2.0, #T2) and "Castle" (8.209 million viewers, #5; adults 18-49: 1.4, #8).
Sharing second place honors was CBS (8.796 million viewers, #3; adults 18-49: 1.8, #T2) and its mix of "2 Broke Girls" (7.328 million viewers, #7; adults 18-49: 1.9, #4), "Mike & Molly" (7.799 million viewers, #6; adults 18-49: 1.8, #5), "Scorpion" (9.571 million viewers, #3; adults 18-49: 2.0, #T2) and "NCIS: Los Angeles" (9.253 million viewers, #4; adults 18-49: 1.6, #T6).
Meanwhile, FOX (3.803 million viewers, #4; adults 18-49: 1.2, #4) offered up a new "The Following" (3.891 million viewers, #9; adults 18-49: 1.2, #T9) and a second hour of "The Following" (3.715 million viewers, #10; adults 18-49: 1.2, #T9).
And finally, repeats of "The Originals" (0.954 million viewers, #11; adults 18-49: 0.3, #T11) and "Jane the Virgin" (0.815 million viewers, #12; adults 18-49: 0.3, #T11) on The CW (0.885 million viewers, #5; adults 18-49: 0.3, #5) closed out the evening.
In the netlet's target demo (women 18-34), the former delivered a 0.3 rating while the latter posted a 0.2 rating.
Week-to-week changes (adults 18-49):
+9.09% - The Following
+6.67% - The Night Shift
0.00% - The Voice
0.00% - Dancing with the Stars
0.00% - Scorpion (vs. 3/9/15)
-5.00% - 2 Broke Girls (vs. 3/9/15)
-5.26% - Mike & Molly
-5.88% - NCIS: Los Angeles (vs. 3/9/15)
-6.67% - Castle
Year-to-year changes (adults 18-49):
+33.33% - NCIS: Los Angeles (vs. Intelligence)
+2.56% - Scorpion (vs. Mike & Molly/Mom)
-8.33% - The Voice
-9.09% - Dancing with the Stars
-14.29% - The Following - 9:00
-14.29% - The Following - 8:00 (vs. Bones)
-17.65% - Castle
-21.74% - Mike & Molly (vs. 2 Broke Girls)
-44.12% - 2 Broke Girls (vs. How I Met Your Mother)
-44.83% - The Night Shift (vs. The Blacklist)
In late-night metered market ratings (via NBC's press release):
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.4/6; CBS's "Late Show with David Letterman," 2.2/6; and ABC's "Jimmy Kimmel Live," 2.4/6.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.7/3.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) trailed CBS's "Late Late Show with James Corden" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/2).
· Note that "Late Night" finished within a tenth of its Monday season average in metered-market households (1.2 vs. 1.3) and matched its season average in 18-49 in the LPMs (0.5 vs. 0.5).
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
Source: Nielsen Media Research
|