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[12/22/15 - 11:31 AM]
ABC Family Sweeps Prime in Key Demos for 3rd-Straight Week; Is Pacing as Cable TV's #1 Network for the 2nd-Straight Year in Women 18-34
ABC Family spins the numbers for the week of December 14-20.
[via press release from ABC Family]

Ratings Highlights for December 14-20, 2015 and "25 Days of Christmas 2015" Final National Ratings

ABC Family Is the Week's #1 Cable TV Network in Primetime for the 3rd-Straight Week Among Key Demographics and Is Pacing to Win Primetime for the 2nd Year in a Row Among Women 18-34

"25 Days of Christmas 2015" Is Off to Its 2nd-Best Start in Its 18-Year History in Women 18-34 and Females 12-34 and 3rd-Strongest on Record in Total Viewers, Adults 18-34 and Adults 18-49

ABC Family: Primetime and "25 Days of Christmas"

Powered by the network's 18th annual "25 Days of Christmas" programming spectacular, ABC Family ranked as the #1 cable TV network in Prime for the 3rd-straight week across key target demos Viewers 12-34 (657,000/0.7 rating), Women 18-34 (292,000/0.9 rating), Women 18-49 (569,000/0.9 rating) and Females 12-34 (411,000/0.9 rating) and was the #1 entertainment cable TV network for the 3rd week in a row in Adults 18-34 (459,000/0.7 rating) and Adults 18-49 (908,000/0.7 rating).

· With only one week remaining in 2015, ABC Family is the #1 cable TV network in Prime for the 2nd-consecutive year in Women 18-34, a Top 5 cable TV network for the 7th year running in Women 18-49 (#4) and Females 12-34 (#2) and a Top 10 contender for the 7th year in a row in Adults 18-34 (#6) and Viewers 12-34 (#6) - dates back to 2014 and 2009, respectively.

· With across the board year to year increases, "25 Days of Christmas 2015" is off to the event's 2nd-strongest start on record in Women 18-34 (484,000/1.4 rating) and Females 12-34 (649,000/1.4 rating) and its 3rd-best start in its 18-year storied history in Total Viewers (2.6 million), Adults 18-34 (720,000/1.1 rating), Adults 18-49 (1.3 million/1.0 rating), Women 18-49 (817,000/1.3 rating) and Viewers 12-34 (988,000/1.1 rating) - ranking as the dominant #1 cable TV network in the daypart among the key target demographics.

Source: NTI, U.S. ratings. Current week: 12/14/15-12/20/15, L+SD. 25 Days = M-Su., 12/1/15-12/6/15, 6:00 - 11:00 p.m., L+7. 2015: 12/29/14-12/20/15, Most Current.





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