ABC's Charlie Brown X-Mas Specials Deliver - The Great Holiday Baking Show Ties a Season High in the Slot
ABC Monday Prime (8-11pm - 6.3 million and 1.6/5 in AD18-49): With its Charlie Brown Christmas specials and the premiere of The Great Holiday Baking Show, ABC took second in Adults 18-49 (1.6/5) to NBC, beating drama lineups on CBS by 23% (1.3/4) and Fox by 33% (1.2/4 - fall finales of Gotham/Minority Report). The Net won the night among Kids 2-11, with A Charlie Brown Christmas (2.1/9) and It's Your 50th Christmas, Charlie Brown (1.8/6) as the night's Top 2 shows, respectively.
It's Your 50th Christmas, Charlie Brown (8-9pm - 7.2 million and 1.8/6 in AD18-49): From 8-9pm against the first hour of NBC's The Voice, ABC's It's Your 50th Christmas, Charlie Brown ran a strong second in Adults 18-49 (1.8/6), beating CBS' Supergirl by 13% (1.6/5) and Fox's Gotham finale by 13% (1.6/5).
· The PEANUTS special won the hour with Kids 2-11, delivering a 2-year high for ABC in the hour - since 12/2/13.
A Charlie Brown Christmas (9-10pm 7.3 million and 2.0/6 in AD18-49): Building on its lead-in at 9pm, ABC's annual encore of A Charlie Brown Christmas took second took second to NBC's The Voice in Adults 18-49 and held steady with its year-ago telecast on Tuesday at 8:30pm, which aired out of the debut of Toy Story that Time Forgot (2.0/6 vs. 2.1/6 on 12/2/14). In addition, A Charlie Brown Christmas was up year to year in Total Viewers (+7% - 7.3 million vs. 6.8 million) to deliver its most watched airing since November 2012 - since 11/28/12.
· Like its lead-in, A Charlie Brown Christmas dominated its time slot with Kids 2-11 at a near 3-year high for ABC in the hour - since 12/31/12.
The Great Holiday Baking Show (10-11pm - 4.4 million and 1.2/4 in AD18-49): At 10pm, ABC's The Great Holiday Baking Show premiere took second in the hour with Adults 18-49 (1.2/4), matching a season high in the time slot.
Quick Take for Monday, November 30, 2015
(Fast Affiliate Live + Same Day Ratings)
ABC Beats the Drama Lineups on CBS and Fox in Adults 18-49, Leads Monday with Kids 2-11, Airing the Top 2 Shows
"It's Your 50th Christmas, Charlie Brown" Leads CBS' "Supergirl" and
Fox's "Gotham" Fall Finale in Adults 18-49
"A Charlie Brown Christmas" Draws Largest Overall Audience Since November 2012 and Posts ABC's Strongest Kids 2-11 Performance in the Time Slot in Nearly 3 Years
"The Great Holiday Baking Show" Matches a Season High at 10 p.m. in Adults 18-49
ABC Monday Prime (8:00-11:00 p.m. - 6.3 million and 1.6/5 in AD18-49):
With its Charlie Brown Christmas specials and the premiere of "The Great Holiday Baking Show," ABC took second in Adults 18-49 (1.6/5) to NBC, beating drama lineups on CBS by 23% (1.3/4) and Fox by 33% (1.2/4 - fall finales of "Gotham"/"Minority Report"). The Net won the night among Kids 2-11, with "A Charlie Brown Christmas" (2.1/9) and "It's Your 50th Christmas, Charlie Brown" (1.8/6) as the night's Top 2 shows, respectively.
"It's Your 50th Christmas, Charlie Brown" (8:00-9:00 p.m. - 7.2 million and 2.0/6 in AD18-49):
From 8:00-9:00 p.m. against the first hour of NBC's "The Voice," ABC's "It's Your 50th Christmas, Charlie Brown" ran a strong second in Adults 18-49 (1.8/6), beating CBS' "Supergirl" by 13% (1.6/5) and Fox's "Gotham" finale by 13% (1.6/5).
· The PEANUTS special won the hour with Kids 2-11, delivering a 2-year high for ABC in the hour - since 12/2/13.
"A Charlie Brown Christmas" (9:00-10:00 p.m. - 7.3 million and 2.0/6 in AD18-49):
Building on its lead-in at 9:00 p.m., ABC's annual encore of "A Charlie Brown Christmas" took second to NBC's "The Voice" in Adults 18-49 and held steady with its year-ago telecast on Tuesday at 8:30 p.m., which aired out of the debut of "Toy Story that Time Forgot" (2.0/6 vs. 2.1/6 on 12/2/14). In addition, "A Charlie Brown Christmas" was up year to year in Total Viewers (+7% - 7.3 million vs. 6.8 million) to deliver its most watched airing since November 2012 - since 11/28/12.
· Like its lead-in, "A Charlie Brown Christmas" dominated its time slot with Kids 2-11 at a near 3-year high for ABC in the hour - since 12/31/12.
"The Great Holiday Baking Show" (10:00-11:00 p.m. - 4.4 million and 1.2/4 in AD18-49):
At 10:00 p.m., ABC's "The Great Holiday Baking Show" premiere took second in the hour with Adults 18-49 (1.2/4), matching a season high in the time slot.
Projections Rationale:
Lifts vs. L+SD are based on the 2015-16 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.
A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 11/30/15.
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