Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks last night (9/12/15):
ABC (6.930 million viewers, #1; adults 18-49: 2.2, #1) was the network to beat on Saturday with its weekly "Saturday Night College Football" (6.930 million viewers, #1; adults 18-49: 2.2, #1) franchise.
The silver then went to CBS (4.194 million viewers, #2; adults 18-49: 0.6, #T2) with repeats of "NCIS" (4.066 million viewers, #3; adults 18-49: 0.5, #T4), "NCIS: Los Angeles" (4.061 million viewers, #4; adults 18-49: 0.5, #T4) and "48 Hours" (4.455 million viewers, #2; adults 18-49: 0.7, #T2).
Next up was NBC (1.817 million viewers, #3; adults 18-49: 0.6, #T2) and encores of "Running Wild with Bear Grylls" (1.475 million viewers, #6; adults 18-49: 0.4, #T6) and "American Ninja Warrior" (1.988 million viewers, #5; adults 18-49: 0.7, #T2).
And finally, repeats of "Bullseye" (1.387 million viewers, #7; adults 18-49: 0.4, #T6) and "Home Free" (1.080 million viewers, #8; adults 18-49: 0.2, #8) on FOX (1.233 million viewers, #4; adults 18-49: 0.3, #4) closed out the evening.
In late-night metered market ratings (via NBC's press release):
· An encore "Saturday Night Live," with host James Franco and musical guest Nicki Minaj, averaged a 2.4 rating, 6 share in household results in Nielsen's 56 metered markets and a 0.9/5 in adults 18-49 in the 25 markets with Local People Meters, equaling the show's metered-market household and Local People Meter 18-49 ratings for the same night last year.
· The "SNL" encore was the night's #1 non-sports telecast in 18-49 in the Local People Meters, outscoring all primetime entertainment programs on the Big 4 networks.
· Note that "SNL" adds significant viewership via time-shifting, with originals this season growing by an average of +44% going from "live plus same day ratings" to "live plus seven day" in adults 18-49 (from a 1.84 rating to a 2.65).
Here are the highlights of the six ad-sustained programs that aired in primetime on the broadcast networks one year ago (9/13/14):
ABC (3.721 million viewers, #2; adults 18-49: 1.3, #1) was back in front last night with its "Saturday Night Football" (3.721 million viewers, #3; adults 18-49: 1.3, #2) coverage.
CBS (4.380 million viewers, #1; adults 18-49: 1.0, #2) then claimed the silver with its mix of "College Football Overrun/Reckless" (6.235 million viewers, #1; adults 18-49: 1.9, #1), the season finale of "Reckless" (3.057 million viewers, #5; adults 18-49: 0.6, #T5) and a repeat of "48 Hours" (3.850 million viewers, #2; adults 18-49: 0.6, #T5).
Next up was NBC (3.203 million viewers, #3; adults 18-49: 0.9, #3) and its presentation of "College Football: Purdue vs Norte Dame" (3.203 million viewers, #4; adults 18-49: 0.9, #3).
And finally, FOX (2.225 million viewers, #4; adults 18-49: 0.7, #4) closed out the evening with its "College Football on FOX" (2.225 million viewers, #6; adults 18-49: 0.7, #4).
In late-night metered market ratings (via NBC's press release):
·An encore telecast of "Saturday Night Live," with host Tina Fey and musical guest Arcade Fire, is currently reporting a 2.7/7 in household results in Nielsen's 56 metered markets and a 1.2/6 in adults 18-49 in the 25 markets with Local People Meters, pending updates.
Source: Nielsen Media Research
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