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[08/25/15 - 08:43 AM]
NBC Ties for the Monday Win Among the Big 4 in 18-49
NBC spins the numbers for Monday, August 24.
[via press release from NBC]

A CLIP-SHOW 'NINJA' ENCORE IS CURRENTLY TIED FOR THE 8-10 P.M. WIN AMONG THE BIG 4 IN 18-49, WHILE 'RUNNING WILD' LEADS ITS ABC & CBS COMPETITION AT 10

NBC TIES FOR THE MONDAY WIN AMONG THE BIG 4 IN 18-49 AND CURRENTLY LEADS THOSE NETS OUTRIGHT IN ADULTS 25-54 AND ALL KEY ADULT-MALE DEMOS, PENDING UPDATES

Monday Primetime Results:

NBC is currently tied for #1 Monday night among the Big 4 networks in adults 18-49 and #1 outright among those nets in adults 25-54 and all key adult-male demos, pending updates.

Note that NBC carried NFL preseason football in the Cincinnati market.

· A clip-show encore of "American Ninja Warrior" (1.4/5 in 18-49, 5.2 million viewers overall from 8-10:01 p.m. ET) is currently tied for #1 in the time period among the Big 4 networks in adults 18-49 and is #1 outright among those nets in total viewers and adults 25-54, pending updates.

· Heading into last night, "American Ninja Warrior" was up +10% summer to date versus one year ago in 18-49 (2.2 vs. 2.0, "most current") and up +25% or more than 1.4 million persons in total viewers (7.2 million vs. 5.8 million).

· "American Ninja Warrior" will add substantial viewership via time-shifting -- "American Ninja Warrior" originals have grown by +18% in 18-49 rating going from "live plus same day" to "live plus seven day" ratings (from a 1.91 to a 2.25) and 866,000 viewers overall (6.4 million to 7.3 million).

· "Running Wild with Bear Grylls" (1.0/3 in 18-49, 3.1 million viewers overall from 10:01-11 p.m. ET) won the time period among ABC, CBS and NBC in adults 18-49, as well as men and women 18-49, adults and men 25-54 and adults, men and women 18-34 with an episode featuring James Marsden.

· "Running Wild with Bear Grylls" will add significant viewership via time-shifting -- "Running Wild" is increasing by +20% in 18-49 rating (from a 1.22 to a 1.47) and 632,000 viewers overall (3.6 million to 4.3 million) going from L+SD to L+7.

In Late-Night Metered Markets Monday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.2/6 with an encore telecast; "CBS Summer Showcase," 1.6/4 with an encore; and ABC's "Jimmy Kimmel Live," 1.7/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/4 with an encore; "CBS Summer Showcase," 0.2/1 with an encore; and "Jimmy Kimmel Live," 0.4/2.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.0/4 in metered-market households with an encore) beat CBS's "Late Late Show" (0.8/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.3/2 in 18-49 with an encore) topped "Late Late Show" (0.1/1 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 with an encore in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated. Season-to-date averages are "most current," "live plus seven days" for all but the most recent two weeks, which are still L+SD.





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· AMERICAN NINJA WARRIOR (NBC)
· RUNNING WILD WITH BEAR GRYLLS (NGC)




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