ABC Wins Sunday with Celebrity Family Feud, BattleBots and Save My Life
ABC Sunday Prime (7-11pm - 5.2 million and 1.3/4 in AD18-49): With the Celebrity Family Feud and BattleBots season finales and Save My Life: Boston Trauma, ABC ranked #1 on Sunday in Adults 18-49 (1.3/4) with a 5-week high on the night - since 6/21/15.
· ABC's Celebrity Family Feud was Sunday's #1 TV show in Total Viewers (8.5 million) and Adults 18-49 (2.0/7). In fact the ABC freshman is this summer's #1 new TV series in Adults 18-49.
Celebrity Family Feud (8-9pm - 8.5 million and 2.0/7 in AD18-49): Spiking over its lead-in at 8pm (+93%/+122% over an AFHV repeat), ABC's season finale of Celebrity Family Feud won its hour over CBS' Big Brother 17 by 2.6 million Total Viewers (8.5 million vs. 5.9 million) and by 11% in Adults 18-49 (2.0/7 vs. 1.8/6).
· Celebrity Family Feud improved its hour year to year for the 6th time in as many telecasts, and on average during its run more than doubled its slot in Total Viewers (+107%) and boosted it by 83% in Adults 18-49.
BattleBots (9-10pm - 4.6 million and 1.4/4 in AD18-49): At 9pm, ABC's season finale of BattleBots won its hour in Total Viewers (4.6 million) and Adults 18-49 (1.4/4), finishing as the #1 series in its time period on all 6 telecasts with young adults. BattleBots was up for the 2nd straight week in Total Viewers (+5%) and Adults 18-49 (+8%) to deliver 1-month highs - since 6/28/15.
· Continuing to grow its hour for ABC, BattleBots was up by strong double digits from the year-ago night in the slot (Rising Star = 3.8 million and 0.9/3 on 7/27/14) with Total Viewers (+21%) and Adults 18-49 (+56%).
Save My Life: Boston Trauma (10-11pm - 3.4 million and 0.9/3 in AD18-49): At 10pm, Save My Life: Boston Trauma was up from its week-ago debut in Adults 18-49 (+13% - 0.9/3 vs. 0.8/3), delivering a summertime non-sports high for ABC in the time period and beating its major network competition in the hour.
Quick Take for Sunday, July 26, 2015
(Fast Affiliate Live + Same Day Ratings)
ABC Ranks No. 1 on Sunday in Adults 18-49 with a 5-Week High on the Night
ABC's Season Finale of "Celebrity Family Feud" is Sunday's No. 1 TV Show
And Delivers Big Year-Over-Year Time Period Improvement During its Run
"BattleBots" Finale Grows to 1-Month Highs and Posts Double-Digit Time-Slot Gains
ABC's "Save My Life" Builds on its Week-Ago Debut by 13% in Adults 18-49
ABC Sunday Prime (7:00-11:00 p.m. - 5.2 million and 1.3/4 in AD18-49):
With the "Celebrity Family Feud" and "BattleBots" season finales and "Save My Life: Boston Trauma," ABC ranked No. 1 on Sunday in Adults 18-49 (1.3/4) with a 5-week high on the night - since 6/21/15.
· ABC's "Celebrity Family Feud" was Sunday's No. 1 TV show in Total Viewers (8.5 million) and Adults 18-49 (2.0/7). In fact the ABC freshman is this summer's No. 1 new TV series in Adults 18-49.
"Celebrity Family Feud" (8:00-9:00 p.m. - 8.5 million and 2.0/7 in AD18-49):
Spiking over its lead-in at 8:00 p.m. (+93%/+122% over an "AFHV" repeat), ABC's season finale of "Celebrity Family Feud" won its hour over CBS' "Big Brother 17" by 2.6 million Total Viewers (8.5 million vs. 5.9 million) and by 11% in Adults 18-49 (2.0/7 vs. 1.8/6).
· "Celebrity Family Feud" improved its hour year to year for the 6th time in as many telecasts, and on average during its run more than doubled its slot in Total Viewers (+107%) and boosted it by 83% in Adults 18-49.
"BattleBots" (9:00-10:00 p.m. - 4.6 million and 1.4/4 in AD18-49):
At 9:00 p.m., ABC's season finale of "BattleBots" won its hour in Total Viewers (4.6 million) and Adults 18-49 (1.4/4), finishing as the No. 1 series in its time period on all 6 telecasts with young adults. "BattleBots" was up for the 2nd straight week in Total Viewers (+5%) and Adults 18-49 (+8%) to deliver 1-month highs - since 6/28/15.
· Continuing to grow its hour for ABC, "BattleBots" was up by strong double digits from the year-ago night in the slot ("Rising Star" = 3.8 million and 0.9/3 on 7/27/14) with Total Viewers (+21%) and Adults 18-49 (+56%).
"Save My Life: Boston Trauma" (10:00-11:00 p.m. - 3.4 million and 0.9/3 in AD18-49):
At 10:00 p.m., "Save My Life: Boston Trauma" was up from its week-ago debut in Adults 18-49 (+13% - 0.9/3 vs. 0.8/3), delivering a summertime non-sports high for ABC in the time period and beating its major network competition in the hour.
A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 07/26/15.
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