NBC RATINGS NOTES FOR THURSDAY, JULY 16
· NBC came in #2 for the night with a 1.0/4 in the 18-49 demo and 4.888 million viewers.
· Compared to a week ago, NBC improved 67% in the demo (1.0 vs. 0.6) and 104% in total viewers (4.888 million vs. 2.395 million).
· From 8-9 p.m., "Food Fighters" (0.9/4, 3.815 million viewers) was a 12% increase (0.1) from last week's performance and up 28% (0.2) from the season premiere two weeks ago. It also rose nearly 500,000 in total viewers from last week as well.
· From 9-11 p.m., "Dateline Mystery" (1.1/4, 5.425 million viewers) was #2 in the two-hour timeslot.
· This ties the second best "Dateline Mystery" to date in 18-49, with the show's high being a 1.2 on Jan 10, 2015 and the 1.1 previously being achieved on Saturday, Feb. 7, 2015.
· Compared to a week ago, NBC improved on the two-hour 9-11 p.m. timeslot by 175% (1.1 vs. 0.4).
· Compared to a week ago, NBC improved on the 9-10 p.m. timeslot in the 18-49 demo by 100% (1.0 vs. 0.5) and the 10-11 p.m. timeslot by 175% (1.1 vs. 0.4).
One other note re: "Dateline Mystery":
· It came in #2 in the 9 p.m. hour beating original Fox and ABC programming in both the 18-49 demo and total viewers.
· It won the 10 p.m. hour against original ABC and CBS programming in both the 18-49 demo and total viewers.
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