NBC LEADS SUNDAY NIGHT AMONG THE BIG 4 IN 18-49 WITH SLOT WINS AMONG THOSE NETS FOR "A.D. THE BIBLE CONTINUES" AND "DATELINE NBC"
'DATELINE' GROWS +43% WEEK TO WEEK, 'A.D.' UP +29% AND 'AMERICAN ODYSSEY' INCREASES BY 0.1 OF A POINT OR +20%
'DATELINE' IS #1 FOR THE NIGHT ON THE BIG 4 IN 18-49 AND 25-54; IT'S THE MOST-WATCHED SUNDAY 'DATELINE' SINCE JANUARY
Sunday Primetime Results:
· "Dateline NBC" (1.0/4 in 18-49, 6.1 million viewers overall from 7-9 p.m. ET) won the 7-9 p.m. time period among the Big 4 networks in adults 18-49 and ranked #1 or tied for #1 among those nets in all key demographics.
· "Dateline NBC" was the #1 telecast of the night on the Big 4 in adults 18-49 as well as adults 25-54 (1.6), women 18-49 (1.3) and women 25-54 (1.9).
· Week to week, "Dateline NBC" grew +43% in adults 18-49 (1.0 vs. 0.7) and +39% or 1.7 million persons in total viewers (6.149 million vs. 4.427 million).
· "Dateline NBC" matched its highest 18-49 rating for a Sunday edition since April 26 (1.1) and scored its biggest total-viewer result since January 25 (6.7 million viewers overall from 7-8 p.m.).
· "A.D. The Bible Continues" (0.9/3 in 18-49, 4.8 million viewers overall from 9-10:01 p.m. ET) won the time slot among the Big 4 networks in adults 18-49 and ranked #1 or tied for #1 among those nets in adults, men and women 18-49 and 25-54, plus total viewers.
· Week to week, "A.D. The Bible Continues" grew +29% in adults 18-49 (0.9 vs. 0.7) and +14% in total viewers (4.814 million vs. 4.237 million).
· "A.D. The Bible Continues" delivered its highest 18-49 rating since May 10 (0.9) and its biggest overall audience since May 3 (5.4 million viewers overall).
· "American Odyssey" (0.5/2 in 18-49, 3.0 million viewers overall from 10:01-11 p.m. ET) increased by +25% or 0.1 of a rating point week to week in adults 18-49 (0.5 vs. 0.4) and by +23% in total viewers (3.031 million vs. 2.474 million).
· "American Odyssey" equaled its highest 18-49 rating since April 12 (0.8) and attracted its biggest overall audience since May 3 (3.1 million viewers overall).
NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.
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