or


[05/05/15 - 12:24 PM]
Hallmark Movies & Mysteries' Original Movie, "Murder, She Baked: A Chocolate Chip Cookie Mystery" Becomes the Network's Most-Watched Film Among W25-54, Households, and Total Viewers
The Hallmark Channel spins the numbers for Saturday, May 2.
[via press release from The Hallmark Channel]

HALLMARK MOVIES & MYSTERIES HITS A SWEET SPOT WITH WORLD PREMIERE OF ORIGINAL MOVIE, MURDER, SHE BAKED: A CHOCOLATE CHIP COOKIE MYSTERY, BECOMING THE NETWORK'S MOST-WATCHED FILM AMONG W25-54, HOUSEHOLDS, AND TOTAL VIEWERS

Film Premiere Garners a 1.6 HH Rating and 1.1 Million Total Viewers

Hallmark Movies & Mysteries hit a high note this weekend with the Saturday, May 2nd premiere of Murder, She Baked: A Chocolate Chip Cookie Mystery marking the network's most-watched and highest-rated movie debut in network history, with a 1.6 HH rating and 1.1 million total viewers. The movie was also part of the network's most-watched week of all time. Additionally, Murder, She Baked: A Chocolate Chip Cookie Mystery becomes Hallmark Movies & Mysteries' most social movie premiere on Twitter, generating the highest unique audience of any new original in network history.

These results come on the heels of a record breaking 4th quarter for the network across all key demos in Total Day and Primetime. Hallmark Movies & Mysteries has been on a winning streak since its September 29th rebrand from Hallmark Movie Channel, with the network registering increases in delivery of 18% among total viewers and 19% among households for 4th quarter 2014 - 1st quarter 2015 over the same period a year ago.

"Since the network's rebrand last fall, Hallmark Movies & Mysteries is resonating more strongly than ever with viewers, as evidenced by the runaway success of Murder, She Baked: A Chocolate Chip Cookie Mystery," said Michelle Vicary, executive vice president, programming & network publicity. "With top notch talent like Alison Sweeney and Cameron Mathison as well as 14 more new originals premiering throughout the rest of the year -- including another installment in the Murder, She Baked movie franchise -- we anticipate that growing excitement and awareness around the network will continue to drive ratings and delivery."

Murder, She Baked: A Chocolate Chip Cookie Mystery centers on free spirited Hannah Swensen (Alison Sweeney), an expert baker who becomes a culinary detective when her shop, the Cookie Jar, becomes the scene of a crime, just as she is caught in a romantic mystery of her own. "Murder She Baked: A Chocolate Chip Cookie Mystery," is based on the New York Times bestselling book Chocolate Chip Cookie Murder by Joanne Fluke.

The mouthwatering new mystery stars Daytime Emmy(R) nominated actress and TV host Alison Sweeney ("Days of Our Lives"), alongside Daytime Emmy(R) nominated star Cameron Mathison ("All My Children") and "Debbie Macomber's Cedar Cove" darling Barbara Niven.

Source: Nielsen, April 27 - May 3, 2015.

ABOUT HALLMARK MOVIES & MYSTERIES

Along with sister network Hallmark Channel, Hallmark Movies & Mysteries is the second 24-hour linear channel under the Crown Media Family Networks umbrella. Distributed in both (HD) and standard definition (SD) in 56 million homes across the United States and one of the fastest growing networks in cable, Hallmark Movies & Mysteries is a leading destination for quality family friendly entertainment. Launched in 2008 as Hallmark Movie Channel, the network underwent a brand evolution in fall of 2014 when it transitioned to become Hallmark Movies & Mysteries. True to its name, the channel brings the lighter side of the suspense and mystery genres into focus with rich, dramatic, and thought-provoking storytelling. The network's programming lineup features a unique mix of original movies, presentations from the acclaimed Hallmark Hall of Fame library, and such time-honored acquired series as Murder She Wrote, Matlock, Hart to Hart, and Diagnosis Murder. The channel is also home to annual 8-week holiday programming event, The Most Wonderful Movies of Christmas, which helps viewers celebrate the season with new original movies and all-time classics like A Christmas Carol; Holiday Affair; Babes in Toyland; and Christmas in Connecticut.

Crown Media Holdings, Inc. (NASDAQ: CRWN) owns and operates Crown Media Family Networks.





  [may 2015]  
S
M
T
W
T
F
S
     


· MURDER SHE BAKED (HMC)




most recent ratings | view all posts
[04/25/24 - 10:37 AM]
ABC's "Will Trent" Continues Momentum as Series Logs Highest Total Viewer Audience to Date and Highest Adults 18-49 Rating in Over a Year
After 35 days of viewing on ABC, Hulu and digital platforms, "Will Trent" continues its ratings climb in episode three of season two, growing to 11.23 million Total Viewers and marking its highest multiplatform telecast to date.

[04/23/24 - 03:01 PM]
"Tamron Hall" Grows Week to Week in Women 18-49 Hitting 6-Week High and Ranking No. 2 Among All Syndicated Talk Shows
In addition, "Tamron Hall" turned in increases for the same week last year in Households and Women 18-49.

[04/23/24 - 03:00 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Up Week-to-Week in Adults 18-49
Season to date, "Nightline" is growing versus the comparable weeks last season in Total Viewers (916,000 vs. 913,000), posting its largest overall audience in 3 years - since the 2020-2021 season.
[04/23/24 - 11:22 AM]
Viewership for April 21 Edition of ESPN "Sunday Night Baseball" - Texas Rangers vs. Atlanta Braves - Up 24 Percent From Last Year
The reigning World Series Champion Texas Rangers 6-4 victory over the Atlanta Braves averaged 1,623,000 viewers, up from 1,309,000 viewers for last New York Mets vs. San Francisco Giants game.

[04/23/24 - 11:04 AM]
Netflix Top 10 Week of Apr. 15: "Rebel Moon - Part Two: The Scargiver" Debuts at #1; "Baby Reindeer" Rises to the Top
List mainstays included "3 Body Problem," which spent its fifth week on the list in third place (3.2M views), and Guy Ritchie's aristocratic gangster series "The Gentlemen," which spent its seventh week on the list in sixth place (2.9M views).
[04/23/24 - 06:01 AM]
"The Spiderwick Chronicles" Makes Roku Channel History with Record-Setting Opening
The series also earned the highest daily reach and most hours streamed of any title to ever debut on The Roku Channel in a singular day.
[04/22/24 - 09:05 AM]
Smash Hit Home Renovation Competition Series "Rock the Block" Delivers Strong Season Ratings for HGTV
Attracting 13.6 million total viewers since it premiered on Monday, March 4, the seven-episode season boasted strong double-digit ratings gains of 53 percent among Adults 25-54 and 58 percent among Women 25-54 over the prior six weeks.

[04/19/24 - 06:45 AM]
ESPN Delivered Top Two Most-Watched SoFi NBA Play-In Tournament Eastern Conference Games Ever on April 17
The 76ers 105-104 victory over the Heat averaged 3,403,000 viewers, peaking with 5,490,000 viewers at 9:30 p.m. ET.
[04/18/24 - 10:11 AM]
ABC's "9-1-1" 100th Episode Propels Series to No. 1 Drama in Primetime in Adults 18-49
The milestone 100th episode was the top program of the night, scoring a season-high on linear after 7 days of viewing in Adults 18-49 (0.91 rating), marking the show's best L7 rating since its season finale last year.
[04/17/24 - 01:03 PM]
Sunday Night's "Billy Joel: The 100th - Live at Madison Square Garden" Wins Its Time Period and Hits a High Note Scoring 5.73 Million Viewers
It originally aired Sunday, April 14 and due to the overwhelming demand from his legion of fans, will have a special encore airing this Friday, April 19 and available to stream live and on demand on Paramount+.
[04/17/24 - 07:20 AM]
"Live with Kelly and Mark" Celebrates One-Year Anniversary, Continuing Its Reign as Television's Number One Entertainment Talk Show
The series has increased in Total Viewers by 3% year over year (2.288 million vs. 2.229 million).
[04/16/24 - 04:45 PM]
2024 WNBA Draft Delivers Largest Viewership Ever
2.45 million viewers on average tuned into Monday's event, peaking with 3.09 million.
[04/16/24 - 01:30 PM]
"Tamron Hall" Grows Week to Week in Households and Total Viewers Hitting 11-Week High in Both Key Measures
In fact, "Tamron Hall" hit 11-week highs in Households and Total Viewers and a 5-week best in Women 25-54 - since weeks of 1/15/24 and 2/26/24, respectively.
[04/16/24 - 12:00 PM]
CBS Leads Broadcast with 14 of Top 20 Non-Sports Programs
CBS has led the four broadcasters since its February new season premieres, winning six nights a week (Monday-Tuesday and Thursday-Sunday).
[04/16/24 - 08:56 AM]
San Diego Padres vs. Los Angeles Dodgers Is Most-Watched Non-New York Yankees or Boston Red Sox ESPN "Sunday Night Baseball" Game in Six Years
The San Diego Padres 6-3 victory over the Los Angeles Dodgers on April 14 delivered an average audience of nearly two million viewers (1,961,000) on ESPN, according to Nielsen.