Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks last night (4/18/15):
NBC (2.414 million viewers, #4; adults 18-49: 0.9, #T1) and FOX (2.434 million viewers, #3; adults 18-49: 0.9, #T1) shared the demo honors on Saturday with their respective coverage of "NHL Playoffs: Penguins at Rangers" (2.414 million viewers, #7; adults 18-49: 0.9, #T1) and "UFC on FOX" (2.434 million viewers, #6; adults 18-49: 0.9, #T1).
Next up was ABC (4.579 million viewers, #2; adults 18-49: 0.8, #3) with a special two-hour "20/20 Saturday" (5.061 million viewers, #2; adults 18-49: 0.9, #T1) and a repeat "Castle" (3.616 million viewers, #4; adults 18-49: 0.6, #5).
And finally, repeats of "CSI: Crime Scene Investigation" (3.592 million viewers, #5; adults 18-49: 0.4, #7) and "NCIS: Los Angeles" (4.427 million viewers, #3; adults 18-49: 0.5, #6) plus a new "48 Hours" (6.253 million viewers, #1; adults 18-49: 0.9, #T1) on CBS (4.757 million viewers, #1; adults 18-49: 0.6, #4) closed out the evening.
In late-night metered market ratings (via NBC's press release):
· An encore telecast of "Saturday Night Live," with host James Franco and musical guest Nicki Minaj, averaged a 2.8 rating, 7 share in household results in Nielsen's 56 metered markets and a 1.3/6 in adults 18-49 in the 25 markets with Local People Meters.
· The "SNL" rebroadcast is the #1 telecast of the night on the Big 4 networks in adults 18-49 in the Local People Meters, ahead of all primetime programs on the Big 4 networks in that key measure. It's the top-rated encore "SNL" in 18-49 in the Local People Meters since Feb. 21 (1.4/7 with host and musical guest Blake Shelton).
· Note that "SNL" adds significant viewership via time-shifting, with originals this season growing by an average of +42% going from "live plus same day ratings" to "live plus seven day" in adults 18-49 (from a 1.93 rating to a 2.75).
Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks one year ago (4/19/14):
ABC (5.871 million viewers, #1; adults 18-49: 1.0, #1) was the top draw on Saturday with its annual rebroadcast of "The Ten Commandments" (5.871 million viewers, #1; adults 18-49: 1.0, #1).
NBC (3.920 million viewers, #2; adults 18-49: 0.9, #2) then claimed the silver with its two-hour "Dateline Saturday Night Mystery" (4.487 million viewers, #3; adults 18-49: 0.9, #T2) and a repeat of "Saturday Night Live" (2.785 million viewers, #5; adults 18-49: 0.9, #T2).
Next up was FOX (1.986 million viewers, #4; adults 18-49: 0.8, #3) and its presentation of "UFC on FOX 11" (1.986 million viewers, #8; adults 18-49: 0.8, #5).
And finally, CBS (3.489 million viewers, #3; adults 18-49: 0.7, #4) closed out the evening with its mix of "Mike & Molly" (2.196 million viewers, #6; adults 18-49: 0.4, #T7), "The Millers" (2.029 million viewers, #7; adults 18-49: 0.4, #T7), "Criminal Minds" (2.862 million viewers, #4; adults 18-49: 0.6, #6) and "48 Hours" (5.494 million viewers, #2; adults 18-49: 0.9, #T2).
In late-night metered market ratings (via NBC's press release):
·An encore telecast of "Saturday Night Live," with host Melissa McCarthy and musical guest Imagine Dragons, averaged a 2.9/7 in household results in Nielsen's 56 metered markets and a 1.4/7 in adults 18-49 in the 25 markets with Local People Meters, making it the #1 telecast of the night on the Big 4 networks in 18-49 rating in the Local People Meters ahead of all primetime programs on the Big 4 networks in that key measure.
Source: Nielsen Media Research
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