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[03/25/15 - 08:34 AM]
ABC's "Fresh Off the Boat" Nearly Ties NBC's "The Voice"-Driven "Undateable" in Adults 18-49
ABC spins the numbers for Tuesday, March 24.
[via press release from ABC]

At 8p without a Lead-in ABC's Fresh Off the Boat Essentially Ties NBC's The Voice-led Undateable at 9pm

Fresh Off the Boat (8-8:30pm - 4.9 million and 1.4/5 in AD18-49): At 8pm opposite the start of NBC's The Voice, ABC's Fresh Off the Boat returned to original after the prior week's repeat and beat Fox's Hell's Kitchen for its 3rd consecutive original telecast, leading by 1.3 million viewers (4.9 million vs. 3.6 million) and by 17% in Adults 18-49 (1.4/5 vs. 1.2/4). Despite its 8pm time period without a network lead-in, ABC's Fresh Off the Boat essentially tied NBC's The Voice-led Undateable at 9pm in Adults 18-49 (1.5/5), while outdelivering week 2 of NBC's One Big Happy at 9:30pm (1.2/4) and Fox's finale of The Mindy Project at 9:30pm (0.8/3). The ABC freshman comedy was on par with its last original in the Fast Affiliate ratings (1.4/5 vs. 1.5/5), which adjusted up 1-tenth in the Nationals.

Repeat After Me (8:30-9pm - 3.6 million and 1.0/3 in AD18-49): At 8:30pm, ABC's Repeat After Me was up slightly from its last original in Total Viewers (3.6 million vs. 3.5 million) and mostly steady in Adults 18-49 (1.0/3 vs. 1.1/4).

Marvel's Agents of S.H.I.E.L.D. (9-10pm - 4.2 million and 1.5/5 in AD18-49): Shooting up from its lead-in at 9pm (+50%), ABC's Marvel's Agents of S.H.I.E.L.D. took second in its hour in Adults 18-49, beating NBC's The Voice-led comedies by 15% (Undateable/One Big Happy = 1.3/4). For the 2nd week in a row, the ABC drama was #1 in its slot among key Men demos (M18-34/M18-49). S.H.I.E.L.D. was steady week to week in Adults 18-49 (1.5/5 vs. 1.6/5).

· Based on its most recent Live + 7 Day ratings (3/3/15), S.H.I.E.L.D. tied its 2nd-biggest percentage lift this season, shooting up +81% over its L+SD rating (from a 1.6 in L+SD to a 2.9 in L+7) to stand as Tuesday's #1 biggest broadcast gainer among Adults 18-49. On average season to date, S.H.I.E.L.D. is improving the time slot for ABC by 27% in the key young adult sales demo (2.8/8 vs. 2.2/6) over the same point last season.

Forever (10-11pm - 4.4 million and 0.9/3 in AD18-49): At 10pm with its first original in 3 weeks, ABC's Forever returned mostly steady to beat NBC's The Night Shift in the hour among Total Viewers (+7% - 4.4 million vs. 4.1 million) and nearly tie among Adults 18-49 (0.9/3 vs. 1.0/3). The freshman drama improved Tuesday's 10pm hour for ABC from the year-ago night with original programming and, on average, season to date is boosting its slot by 70% in Adults 18-49.

Quick Take for Tuesday, March 24, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC's "Fresh Off the Boat" Returns to Original and Despite its Early Slot Nearly Ties NBC's "The Voice"-Driven "Undateable" in Adults 18-49

"Repeat After Me" Grows From its Last Original Telecast with Total Viewers

At 9pm, "S.H.I.E.L.D." Takes 2nd in Adults 18-49 and is No. 1 with Key Men

"Forever" Improves Tuesday's 10pm Hour this Season by 70% in Adults 18-49

Tuesday Night (03/24/15) -- ABC Total Viewer and Adult 18-49 Projections

"Fresh Off the Boat:" Live + 3 = 6.9 million/1.9 rating and Live + 7 = 7.4 million/2.0 rating

"Repeat After Me:" Live + 3 = 3.7 million/1.0 rating and Live + 7 = 3.8 million/1.1 rating

"S.H.I.E.L.D.:" Live + 3 = 6.4 million/2.2 rating and Live + 7 = 7.1 million/2.5 rating

"Forever:" Live + 3 = 7.2 million/1.6 rating and Live + 7 = 8.1 million/1.7 rating

Live + Same Day Results:

"Fresh Off the Boat" (8:00-8:30 p.m. - 4.9 million and 1.4/5 in AD18-49):

At 8:00 p.m. opposite the start of NBC's "The Voice," ABC's "Fresh Off the Boat" returned to first-run after the prior week's repeat and beat Fox's "Hell's Kitchen" for its 3rd consecutive original telecast, leading by 1.3 million viewers (4.9 million vs. 3.6 million) and by 17% in Adults 18-49 (1.4/5 vs. 1.2/4). Despite its 8:00 p.m. time period without a network lead-in, ABC's "Fresh Off the Boat" essentially tied NBC's "The Voice"-led "Undateable" at 9:00 p.m. in Adults 18-49 (1.5/5), while outdelivering week 2 of NBC's "One Big Happy" at 9:30 p.m. (1.2/4) and Fox's finale of "The Mindy Project" at 9:30 p.m. (0.8/3). The ABC freshman comedy was on par with its last original in the Fast Affiliate ratings (1.4/5 vs. 1.5/5), which adjusted up 1-tenth in the Nationals.

"Repeat After Me" (8:30-9:00 p.m. - 4.1 million and 1.2/4 in AD18-49):

At 8:30 p.m., ABC's "Repeat After Me" was up from its last original in Total Viewers (3.6 million vs. 3.5 million) and mostly steady in Adults 18-49 (1.0/3 vs. 1.1/4).

"Marvel's Agents of S.H.I.E.L.D." (9:00-10:00 p.m. - 4.2 million and 1.5/5 in AD18-49):

Shooting up from its lead-in at 9:00 p.m. (+50%), ABC's "Marvel's Agents of S.H.I.E.L.D." took second in its hour in Adults 18-49, beating NBC's "The Voice"-led comedies by 15% ("Undateable"/"One Big Happy" = 1.3/4). For the 2nd week in a row, the ABC drama was No. 1 in its slot among key Men (M18-34/M18-49). "S.H.I.E.L.D." was steady week to week in Adults 18-49 (1.5/5 vs. 1.6/5).

· Based on its most recent Live + 7 Day ratings (3/3/15), "S.H.I.E.L.D." matched its 2nd-biggest percentage lift this season, shooting up +81% over its L+SD rating (from a 1.6 in L+SD to a 2.9 in L+7) to stand as Tuesday's biggest broadcast gainer among Adults 18-49. On average season to date, "S.H.I.E.L.D." is improving the time slot for ABC by 27% in the key young adult sales demo (2.8/8 vs. 2.2/6) over the same point last season.

"Forever" (10:00-11:00 p.m. - 4.4 million and 0.9/3 in AD18-49):

At 10:00 p.m. with its first original in 3 weeks, ABC's "Forever" returned mostly steady to beat NBC's "The Night Shift" in the hour among Total Viewers (+7% - 4.4 million vs. 4.1 million) and nearly tie among Adults 18-49 (0.9/3 vs. 1.0/3). The freshman drama improved Tuesday's 10:00 p.m. hour for ABC from the year-ago night with original programming ("Mind Games" = 0.7/2) and, on average, season to date is boosting its slot by 70% in Adults 18-49.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 03/24/15.





  [march 2015]  
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M
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· FOREVER (ABC)
· FRESH OFF THE BOAT (ABC)
· HELL'S KITCHEN (FOX)
· MARVEL'S AGENTS OF SHIELD (ABC)
· MIND GAMES (ABC)
· MINDY PROJECT, THE (HULU)
· NIGHT SHIFT, THE (NBC)
· ONE BIG HAPPY (NBC)
· REPEAT AFTER ME (ABC)
· UNDATEABLE (NBC)
· VOICE, THE (NBC)




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