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[01/28/15 - 02:41 PM]
"Pretty Little Liars" Is Tuesday's #1 TV Telecast in Women 18-34 and Females 12-34
ABC Family spins the numbers for Tuesday, January 27.
[via press release from ABC Family]

Ratings Highlights for Tuesday, January 27, 2015 - National Ratings

"Pretty Little Liars" Is Tuesday's #1 TV Telecast in Women 18-34 and Females 12-34 and Wins Its Hour for the 64th-Consecutive Telecast in Adults 18-34, Takes Top 2 Spots on Twitter With 8PM Premiere and 7PM Encore

"Switched at Birth" Sets Season Highs in Total Viewers and Adults 18-49

"Pretty Little Liars" (8:00-9:00 p.m.)

Posting double-digit week-to-week gains, "Pretty Little Liars" ranked as Tuesday's #1 TV telecast in Women 18-34 (698,000/2.1 rating) and Females 12-34 (1.085 million/2.4 rating) and was the #1 scripted cable TV telecast in Women 18-49 (963,000/1.5 rating).

· At 8 o'clock, "Pretty Little Liars" stood as cable TV's #1 telecast in the hour for the 112th-consecutive telecast in Females 12-34 - every telecast since its June 2010 series debut - 64th in Adults 18-34 (769,000/1.1 rating), 71st in Women 18-34 and 75th in Viewers 12-34 (1.174 million/1.3 rating).

· "Pretty Little Liars" was again Tuesday's #1 show on Twitter as a Twitter TV audience of 57,000 unique users produced nearly 7.4-million impressions.

· Its 7 o'clock encore was Tuesday's #2 show on Twitter as a Twitter TV audience of over 47,000 unique authors generated over 6.2-million impressions.

· Launching at the top of the month, in a mere few weeks, "Pretty Little Liars" is one of the fastest growing TV brands on Snapchat with 505,000 followers.

· Week to week, "Pretty Little Liars" garnered across-the-board double-digit growth, including by 16% in Total Viewers (1.996 million vs. 1.722 million), by 12% in Adults 18-34 (769,000 vs. 687,000), by 24% in Adults 18-49 (1.163 million vs. 935,000) and by 16% in Viewers 12-34 (1.174 million vs. 1.014 million).

· Based L+3 ratings season to date, "Pretty Little Liars" spikes to 2.744 million Total Viewers, to 1.612 million Adults 18-49 and to 1.728 million Viewers 12-34.

"Switched at Birth" (9:00-10:00 p.m.)

At 9 o'clock, "Switched at Birth" rose to season highs in Total Viewers (1.297 million) and Adults 18-49 (737,000/0.6 rating), posting solid week-to-week gains. In fact, it was the series' most watched regular telecast in 6 months in the demos - since 7/21/14.

· "Switched at Birth" ranked as TV's #1 telecast in its time period in Females 12-34 (560,000/1.2 rating) and was the #1 scripted cable TV telecast in Women 18-34 (382,000/1.1 rating).

· Based L+3 ratings season to date, "Switched at Birth" climbs to 1.892 million Total Viewers, to 1.068 million Adults 18-49 and to 932,000 Viewers 12-34.

Source: NTI, 1/27/15, Live + Same Day. Social Media Sources: SocialGuide/Nielsen Twitter TV ratings.





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· PRETTY LITTLE LIARS (FREEFORM)
· SWITCHED AT BIRTH (FREEFORM)




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