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[01/27/15 - 08:45 AM]
"The Celebrity Apprentice" Matches the Highest 18-49 Rating Among 12 Telecasts in Its Prior Cycle
NBC spins the numbers for Monday, January 26.
[via press release from NBC]

Monday Results (some preemptions in East Coast markets for weather coverage):

· "The Celebrity Apprentice" (1.8/5 in 18-49, 6.4 million viewers overall from 8-10 p.m. ET) is currently equaling last week's 1.8 rating in these preliminary fast-national results and running within 0.1 of last week's 1.9 in official nationals, pending updates. In the time period, "Celebrity Apprentice" tied for #2 among the Big 4 networks in adults 18-49 and is #2 outright among those nets in women 18-49 (with a 2.3 rating) and women 25-54 (3.0).

· "The Celebrity Apprentice" is currently up +13% versus the fourth episode of the prior cycle in 18-49 (1.8 vs. 1.6 from 9-11 p.m. ET on Sunday, March 24, 2013) and up +22% or 1.2 million persons in total viewers (6.386 million vs. 5.215 million).

· "The Celebrity Apprentice" is currently matching the highest 18-49 rating among 12 telecasts in the prior cycle in the spring of 2013, and in total viewers, Is beating all 12 telecasts of the previous cycle.

· L+3: Last week's "Celebrity Apprentice" grew by +21% in 18-49 rating going from L+3 vs. L+SD (from a 1.86 rating to a 2.25) and by 1.1 million viewers overall (from 6.5 million to 7.6 million).

· "State of Affairs" (1.0/3 in 18-49, 4.5 million viewers overall from 10-11 p.m. ET) is currently running within 0.1 of last week's 1.1 in adults 18-49 and retaining 99.9% of last week's 4.485 million viewers overall, pending updates. In the time period, "State of Affairs" is currently tied for #1 in the hour among ABC, CBS and NBC in adults 18-49 and is #1 outright among those nets in adults 18-34 (0.7) and men 18-34 (0.6), pending updates.

· "State of Affairs" will increase substantially in L+3 -- the week-ago telecast grew by +51% going from L+SD to L+3 (1.08 to 1.64). In total viewers, "State of Affairs grew by 2.4 million persons (from 4.5 million to 6.9 million)

Projected "Live Plus Three Day" and "Live Plus Seven Day" Results:

Adult 18-49 Rating
Show... L+SD... L+3... L+7
The Celebrity Apprentice... 1.8... 2.2... 2.3
State of Affairs... 1.0... 1.6... 1.7

Persons 2+ (Total Viewers)
Show... L+SD... L+3... L+7
The Celebrity Apprentice ... 6.4 million... 7.4 million... 7.6 million
State of Affairs... 4.5 million... 6.9 million... 7.5 million

In Late-Night Metered Markets Monday night (some late starts in East Coast markets due to weather coverage):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7 with an encore telecast; CBS's "Late Show with David Letterman," 2.3/6; and ABC's "Jimmy Kimmel Live," 2.5/6.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5 with an encore; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.8/4.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households with an encore) beat CBS's "Late Late Show" (1.1/4. In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [january 2015]  
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· APPRENTICE, THE (NBC)
· STATE OF AFFAIRS (NBC)




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