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[12/25/14 - 10:34 AM]
NBC's 38th Primetime Telecast of "It's a Wonderful Life" Wins the Night Among the Big 4 in 18-49, Total Viewers and All Other Key Demos
NBC spins the numbers for Wednesday, December 24.
[via press release from NBC]

Just a quick note on last night's encore of "It's a Wonderful Life" (1.2/5 in 18-49, 5.0 million viewers overall from 8-11 p.m. ET):

· Won the night among the Big 4 in 18-49, total viewers and all other key demos, plus kids 2-11 and teens 12-17.

· Is up versus Christmas Eve last year by +9% in 18-49 (1.1 to 1.2) and +6% in total viewers (4.986 million vs. 4.713 million).

· Grew by +50% from its first half-hour to its sixth in 18-49 (1.0 to 1.5) and +51% or 2.1 million persons in total viewers (4.1 million to 6.2 million).

This was NBC's 38th primetime telecast of "It's a Wonderful Life," directed by Frank Capra and starring Jimmy Stewart, since the movie was brought to broadcast network television in 1994.





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