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[10/01/14 - 08:16 AM]
ABC's New Tuesday Comedies Beat FOX's Comedies
ABC spins the numbers for Tuesday, September 30.
[via press release from ABC]

ABC's New Tuesday Comedies Beat Fox's New Girl and The Mindy Project in AD18-49

ABC Comedies - Selfie/Manhattan Love Story (8-9pm - 4.6 million and 1.4/5 in AD18-49): Among Adults 18-49, ABC's Selfie (1.4/5) and Manhattan Love Story (1.3/4) outdelivered Fox's established Tuesday comedies New Girl (1.2/4 at 9pm) and The Mindy Project (1.1/3 at 9:30pm). Posting strong audience retention from 8-9pm against CBS' NCIS and NBC's The Voice, ABC's Selfie and Manhattan Love Story outdelivered Fox's Utopia in the hour by 75% in Adults 18-49 (1.4/5 vs. 0.8/3). At 8:30pm, Manhattan Love Story retained 93% of its Selfie lead-in among Adults 18-49.

... more to come

ABC's New Tuesday Comedies Beat Fox's Comedies - Forever Delivers Big Time Period Improvement

Tuesday Night (9/30/14) - ABC Total Viewer and Adult 18-49 Projections

Selfie: Live + 3 = 5.9 million/1.7 rating and Live + 7 = 6.2 million/1.7 rating

Manhattan Love Story: Live + 3 = 5.2 million/1.6 rating and Live + 7 = 5.5 million/1.6 rating

SHIELD: Live + 3 = 6.8 million/2.4 rating and Live + 7 = 7.5 million/2.7 rating

Forever: Live + 3 = 8.2 million/1.9 rating and Live + 7 = 9.0 million/2.1 rating

Fast Affiliate Live + Same Day Highlights:

ABC Comedies - Selfie/Manhattan Love Story (8-9pm - 4.6 million and 1.4/5 in AD18-49): Among Adults 18-49, ABC's Selfie (1.4/5) and Manhattan Love Story (1.3/4) outdelivered Fox's established Tuesday comedies New Girl (1.2/4) and The Mindy Project (1.1/3). Posting strong audience retention from 8-9pm against CBS' NCIS and NBC's The Voice, ABC's Selfie and Manhattan Love Story outdelivered Fox's Utopia in the hour by 75% in Adults 18-49 (1.4/5 vs. 0.8/3). At 8:30pm, Manhattan Love Story retained 93% of its Selfie lead-in among Adults 18-49 and 100% among Adults 18-34.

Marvel's Agents of S.H.I.E.L.D. (9-10pm - 4.5 million and 1.7/5 in AD18-49): Building on its lead-in at 9pm against The Voice and NCIS: LA, ABC's Marvel's Agents of S.H.I.E.L.D. was the #1 scripted show in its hour among Adults 18-34 and key Men (M18-34/M18-49). Please Note: S.H.I.E.L.D. regularly goes up from the Fast Affiliate numbers to the Nationals, rising 2-tenths of an Adult 18-49 ratings point last week. In fact, the ABC drama paced within 2-tenths of its week-ago season premiere Fast Affiliate Adult 18-49 rating (1.7/5 vs. 1.9/6).

· Live + 3 Day for S.H.I.E.L.D.'s Premiere: ABC's Marvel's Agents of S.H.I.E.L.D. opener went up to 8.9 million viewers (+48% - up +2.9 mil from 6.0 mil L+SD) and a 3.2 in Adults 18-49 (+52% - up +1.1 from 2.1 L+SD). S.H.I.E.L.D.'s L3 gains were much higher than last year's debut in viewers (+48% vs. 31%) and young adults (+52% vs. 38%). With bigger playback lift than its CBS drama competition in the hour (52% vs. 28%), S.H.I.E.L.D. moved up to tie the NCIS-driven debut of NCIS: New Orleans at a 3.2 rating in AD18-49 in the 9pm time slot. At 52%, SHIELD delivered a bigger lift than any of its Tuesday drama competitors in Adults 18-49.

Forever (10-11pm - 5.6 million and 1.3/4 in AD18-49): From 10-11pm, Forever built on its lead-in by over 1 million viewers and delivered big year-to-year time period improvement for ABC, jumping over the year-ago drama (Lucky 7) by 3.0 million viewers (5.6 million vs. 2.6 million) and by 86% in Adults 18-49 (1.3/4 vs. 0.7/2).

Quick Take for Tuesday, September 30, 2014 (Fast Affiliate Live + Same Day Ratings)

ABC's Debuts of "Selfie" and "Manhattan Love Story" Outdeliver Fox's Established Tuesday Comedies "New Girl" and "The Mindy Project"

"S.H.I.E.L.D." is the No. 1 Scripted Show in its Slot in Adults 18-34 and Key Men

"Forever" Delivers Big Year-to-Year Time Period Improvement for ABC

Tuesday Night (9/30/14) - ABC Total Viewer and Adult 18-49 Projections

"Selfie:" Live + 3 = 5.9 million/1.7 rating and Live + 7 = 6.2 million/1.7 rating

"Manhattan Love Story:" Live + 3 = 5.2 million/1.6 rating and Live + 7 = 5.5 million/1.6 rating

"S.H.I.E.L.D.:" Live + 3 = 6.8 million/2.4 rating and Live + 7 = 7.5 million/2.7 rating

"Forever:" Live + 3 = 8.2 million/1.9 rating and Live + 7 = 9.0 million/2.1 rating

Fast Affiliate Live + Same Day Results:

"Selfie"/"Manhattan Love Story" (8:00-9:00 p.m. - 4.6 million and 1.4/5 in AD18-49):

Among Adults 18-49, ABC's debuts of "Selfie" (1.4/5) and "Manhattan Love Story" (1.3/4) outdelivered Fox's established Tuesday comedies "New Girl" (1.2/4 at 9:00 p.m.) and "The Mindy Project" (1.1/3 at 9:30 p.m.). Posting strong audience retention from 8:00-9:00 p.m. against CBS' "NCIS" and NBC's "The Voice," the ABC comedies outdelivered Fox's "Utopia" in the hour by 75% in Adults 18-49 (1.4/5 vs. 0.8/3). At 8:30 p.m., "Manhattan Love Story" retained 93% of its "Selfie" lead-in among Adults 18-49 and 100% among Adults 18-34.

"Marvel's Agents of S.H.I.E.L.D." (9:00-10:00 p.m. - 4.5 million and 1.7/5 in AD18-49):

Building on its lead-in at 9:00 p.m. against "The Voice" and "NCIS: New Orleans," ABC's "Marvel's Agents of S.H.I.E.L.D." was the No. 1 scripted show in its hour for the 2nd week in a row among Adults 18-34 and key Men (M18-34/M18-49). Please Note: "S.H.I.E.L.D." regularly goes up from the Fast Affiliate numbers to the Nationals, rising 2-tenths of an Adult 18-49 ratings point last week. In fact, the ABC drama paced within 2-tenths of its week-ago season premiere Fast Affiliate Adult 18-49 rating (1.7/5 vs. 1.9/6).

· Live + 3 Day for "S.H.I.E.L.D.'s" Premiere: ABC's "S.H.I.E.L.D." opener went up to 8.9 million viewers (+48% - up +2.9 mil from 6.0 mil L+SD) and a 3.2 in Adults 18-49 (+52% - up +1.1 from 2.1 L+SD). "S.H.I.E.L.D.'s" L3 gains were much higher than last year's debut in viewers (+48% vs. 31%) and young adults (+52% vs. 38%). With bigger playback lift than its CBS drama competition in the hour (52% vs. 28%), "S.H.I.E.L.D." moved up to tie the "NCIS-driven" debut of "NCIS: New Orleans" at a 3.2 rating in Adults 18-49 in the 9:00 p.m. time slot. At 52%, it delivered a bigger lift than any of its Tuesday drama competitors in Adults 18-49.

"Forever" (10:00-11:00 p.m. - 6.5 million and 1.3/4 in AD18-49):

At 10:00 p.m., "Forever" built on its lead-in by more than 1 million viewers and delivered big year-to-year time period improvement for ABC, jumping over the year-ago drama ("Lucky 7") by 3.0 million viewers (5.6 million vs. 2.6 million) and by 86% in Adults 18-49 (1.3/4 vs. 0.7/2).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Projections Rationale:

Lifts vs. L+SD are based on the 2013-14 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 09/30/14.





  [october 2014]  
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F
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· FOREVER (ABC)
· LUCKY 7 (ABC)
· MANHATTAN LOVE STORY (ABC)
· MARVEL'S AGENTS OF SHIELD (ABC)
· MINDY PROJECT, THE (HULU)
· NCIS (CBS)
· NCIS: NEW ORLEANS (CBS)
· NEW GIRL (FOX)
· SELFIE (ABC)
· UTOPIA (FOX)
· VOICE, THE (NBC)




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