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[09/06/14 - 08:31 AM]
"Dateline NBC" Ties for #1 in Its Time Period in Adults 18-49 and Adults 25-54
NBC spins the numbers for Friday, September 5.
[via press release from NBC]

Friday Primetime Results:

· "Dateline NBC" (0.9/3 in 18-49, 4.8 million viewers overall from 9-10 p.m. ET) tied for #1 in the time period among ABC, CBS, NBC and Fox in adults 18-49 and adults 25-54 (with a 1.2 rating) and was #1 outright among those networks in all key adult-female demos.

· Week to week, "Dateline" is even in 18-49 rating (0.9 vs. 0.9) and up +5% in total viewers (4.771 million vs. 4.541 million).

· The NBC News Special "Saving Dr. Brantly: The Inside Story of a Medical Miracle" (0.7/3 in 18-49, 3.0 million viewers overall from 10-11 p.m. ET) ranked #2 among ABC, CBS and NBC in the hour in adults 18-49. From half-hour to half-hour, "Saving Dr. Brantly" maintained its adult 18-49 rating (0.7 vs. 0.7) and grew by +11% in adults 25-54 (1.0 vs. 0.9), despite the 10 p.m. hour.

· The special "Stand Up to Cancer" aired from 8-9 p.m. ET on each of the Big 4 networks and numerous cable networks as sustaining programming. Ratings for the hour will not be included in NBC's nightlong or weeklong averages.

In Late-Night Metered Markets Friday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.6/6; CBS's "Late Show with David Letterman," 1.9/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.9/5 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/4; "Late Show," 0.4/2 with an encore; and "Jimmy Kimmel Live," 0.6/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.1/4 in metered-market households with an encore) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





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