or


[09/03/14 - 03:06 PM]
Investigation Discovery Keeps Stronghold as a Top Five Cable Network for Women in Total Day
Investigation Discovery spins the numbers for the month of August.
[via press release from Investigation Discovery]

INVESTIGATION DISCOVERY KEEPS STRONGHOLD AS A TOP FIVE CABLE NETWORK FOR WOMEN IN TOTAL DAY

ID Celebrates Best August in Network History and is on Pace for Best Year Ever

Investigation Discovery (ID) beat the summer heat, garnering the best August in network history, and is on pace for a record-breaking 2014. In addition to retaining the longest length of tune in ad-supported cable,* ID moved up 7 ranks to #18 in delivery of P25-54 in prime year-to-date and #14 for delivery of W25-54. In daytime, ID is the #4 network for W25-54 and the #5 network for P25-54 year-to-date. ID continues to maintain its hold in Total Day delivery as the #5 network among W25-54, and the #8 network among P25-54, in ad supported cable year-to-date.**

Top performing series in August included the season debuts of Homicide Hunter: Lt. Joe Kenda (1.134M P2+) and On the Case with Paula Zahn (986k P2+) joined by original series Bloodlands, Swamp Murders, Nowhere to Hide and Cry Wolfe.

2014 YTD vs. 2013 YTD: Primetime Delivery
P2+ +19% (810k vs. 682k)
HH +19% (681k vs. 570k)
P25-54 +21% (370k vs. 305k)
W25-54 +17% (243k vs. 208k)
P18-49 +14% (283k vs. 249k)

2014 YTD vs. 2013 YTD: Total Day Delivery
P2+ +11% (642k vs. 580k)
HH +11% (566k vs. 510k)
P25-54 +10% (314k vs. 285k)
W25-54 +9% (212k vs. 194k)
P18-49 +6% (249k vs. 235k)





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