Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks last night (8/28/14):
[EDITOR'S NOTE: Due to significant local NFL pre-season preemptions, Fast Nationals for ABC, CBS, FOX and NBC are inflated.]
CBS (6.125 million viewers, #1; adults 18-49: 1.7, #1) claimed the top spot on Thursday with its mix of "Two and a Half Men" (6.489 million viewers, #2; adults 18-49: 1.4, #4), "The Millers" (6.308 million viewers, #3; adults 18-49: 1.6, #2), "Big Brother 16" (7.496 million viewers, #1; adults 18-49: 2.5, #1) and "Elementary" (4.480 million viewers, #7; adults 18-49: 1.1, #T8).
FOX (4.728 million viewers, #3; adults 18-49: 1.3, #2) then took home the silver with repeats of "Sleepy Hollow" (4.462 million viewers, #8; adults 18-49: 1.2, #7) and "Bones" (4.993 million viewers, #5; adults 18-49: 1.3, #T5).
Next up was NBC (4.874 million viewers, #2; adults 18-49: 1.2, #3) and its combination of "Hollywood Game Night" (5.860 million viewers, #4; adults 18-49: 1.5, #3), "Welcome to Sweden" (4.895 million viewers, #6; adults 18-49: 1.3, #T5), another "Welcome to Sweden" (4.399 million viewers, #9; adults 18-49: 1.1, #T8) and "America's Got Talent" (4.115 million viewers, #11; adults 18-49: 0.9, #T11).
Meanwhile, ABC (3.997 million viewers, #4; adults 18-49: 1.0, #4) served up a new "The Quest" (4.108 million viewers, #12; adults 18-49: 0.9, #T11), a second "The Quest" (3.715 million viewers, #13; adults 18-49: 0.9, #T11) and its special "World's Wildest Commercials" (4.169 million viewers, #10; adults 18-49: 1.1, #T8).
And finally, The CW (1.327 million viewers, #5; adults 18-49: 0.5, #5) closed out the evening with repeats of "The Vampire Diaries" (1.375 million viewers, #14; adults 18-49: 0.5, #T14) and "The Originals" (1.279 million viewers, #15; adults 18-49: 0.5, #T14).
In the netlet's target demo (women 18-34), "Diaries" delivered a 0.3 rating at 8:00/7:00c and "Originals" a 0.3 rating at 9:00/8:00c.
In late-night metered market ratings (via NBC's press release):
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.0/5 with an encore telecast; CBS's "Late Show with David Letterman," 1.9/5; and ABC's "Jimmy Kimmel Live," 1.8/5.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/4 with an encore; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.5/3.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.0/4 in metered-market households with an encore) tied CBS's "Late Late Show with Craig Ferguson" (1.0/4 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) topped "Late Late Show" (0.3/2 with an encore).
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.
Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks one year ago (8/29/13):
[EDITOR'S NOTE: Due to significant local NFL pre-season preemptions, Fast Nationals for ABC, CBS, FOX and NBC are inflated.]
CBS (7.219 million viewers, #1; adults 18-49: 2.0, #1) was the top draw on Thursday with its mix of "Two and a Half Men" (7.220 million viewers, #3; adults 18-49: 1.8, #3), a second "Two and a Half Men" (7.555 million viewers, #2; adults 18-49: 1.9, #2), "Big Brother 15" (8.359 million viewers, #1; adults 18-49: 2.6, #1) and "Elementary" (5.909 million viewers, #7; adults 18-49: 1.4, #T8).
The silver then went to NBC (4.880 million viewers, #3; adults 18-49: 1.5, #2) with its combination of "America's Got Talent" (5.158 million viewers, #8; adults 18-49: 1.4, #T8) and "Hollywood Game Night" (4.660 million viewers, #10; adults 18-49: 1.5, #T4) encores followed by the season finale of "Hollywood Game Night" (4.821 million viewers, #9; adults 18-49: 1.5, #T4).
Next up was ABC (6.264 million viewers, #2; adults 18-49: 1.4, #T3) with a new "Motive" (6.349 million viewers, #5; adults 18-49: 1.3, #T12) alongside the season finale of "Motive" (6.418 million viewers, #4; adults 18-49: 1.4, #T8) and a new "Rookie Blue" (6.026 million viewers, #6; adults 18-49: 1.5, #T4).
Meanwhile, FOX (4.504 million viewers, #4; adults 18-49: 1.4, #T3) served up repeats of "Glee" (4.625 million viewers, #11; adults 18-49: 1.5, #T4), "New Girl" (4.575 million viewers, #12; adults 18-49: 1.4, #T8) and "The Mindy Project" (4.193 million viewers, #13; adults 18-49: 1.3, #T12).
And finally, repeats of "The Vampire Diaries" (1.097 million viewers, #14; adults 18-49: 0.4, #T14) and "America's Next Top Model" (1.083 million viewers, #15; adults 18-49: 0.4, #T14) on The CW (1.090 million viewers, #5; adults 18-49: 0.4, #5) closed out the night.
In the netlet's target demo (women 18-34), "Diaries" delivered a 0.3 rating at 8:00/7:00c and "Top Model" a 0.3 rating at 9:00/8:00c.
Week-to-week changes (adults 18-49):
+36.36% - Rookie Blue
+27.27% - Motive
+15.38% - Hollywood Game Night
+13.04% - Big Brother 15
Year-to-year changes (adults 18-49):
+87.50% - Hollywood Game Night (vs. NBC News Special)
+50.00% - Rookie Blue (vs. ABC News Special)
+13.04% - Big Brother 15
-6.67% - Motive - 9:00 (vs. Rookie Blue)
-18.75% - Motive - 8:00 (vs. Wipeout)
In late-night metered market ratings (via NBC's press release):
·In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.6/7; CBS's "Late Show with David Letterman," 2.3/6; and ABC's "Jimmy Kimmel Live," 1.8/5 with an encore.
·In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.7/4 with an encore.
·From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.
·From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.4/5 in metered-market households with an encore) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) topped "Late Late Show" (0.3/2 with an encore).
·At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.
Source: Nielsen Media Research
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