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[06/28/14 - 08:54 AM]
ABC's "20/20" Leads Friday with Double Digit Gains
ABC spins the numbers for Friday, June 27.
[via press release from ABC]

ABC's "20/20" Leads Friday with Double Digit Gains

ABC Friday Prime (8-11pm - 5.1 million and 1.2/5 in AD18-49):

With an encore Shark Tank, What Would You Do? and Barbara Walters' interview with Peter Rodger on 20/20, ABC led the pack on Friday night, topping NBC's all-original lineup by 55% in Total Viewers (5.1 million vs. 3.3 million) and by 140% in Adults 18-49 (1.2/5 vs. 0.5/2). The Net led each half-hour in Adults 18-49, with the Top 3 broadcast shows.

· 20/20 was the #1 broadcast program of the night in Adults 18-49 and Adults 25-54. 20/20 featured Barbara Walters' interview with Peter Rodger, the father of Elliot Rodger, the 22 year old who killed six people, injured 13, and then took his own life near the campus of the University of California, Santa Barbara last month.

What Would You Do? (9-10pm - 4.4 million and 1.2/5 in AD18-49):

During the 9pm hour, ABC's What Would You Do? was up week to week in Total Viewers (+16% - 4.4 million vs. 3.8 million), Adults 18-49 (+20% - 1.2/5 vs. 1.0/4) and Adults 25-54 (+33% - 1.6/6 vs. 1.2/4). What Would You Do? beat its NBC newsmagazine competition in the hour (Dateline Special) in Total Viewers (+10%), while leading by triple digits in Adults 18-49 (+100%) and Adults 25-54 (+129%).

20/20 (10-11pm - 6.2 million and 1.3/5 in AD18-49):

Building on its lead-in 10pm, ABC's 20/20 dominated its hour in key Adults (AD18-49/AD25-54). In the hour, the ABC newsmagazine more than doubled the audience of NBC's first-run Crossbones in Total Viewers (+170% - 6.2 million vs. 2.3 million) and more than tripled it in Adults 18-49 (+225% - 1.3/5 vs. 0.4/2).

· 20/20 grew by double digits week to week in Total Viewers (+24%), Adults 18-49 (+18%) and Adults 25-54 (+13%). In addition, 20/20 paced well ahead of its year-ago telecast (6/28/13) in Total Viewers (+55%), Adults 18-49 (+18%) and Adults 25-54 (+13%).





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· 20/20 (ABC)
· CROSSBONES (NBC)
· DATELINE NBC (NBC)
· SHARK TANK (ABC)
· WHAT WOULD YOU DO? (ABC)




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