ABC's Celebrity Wife Swap Finale Spikes to the Series' Top Rating since March 2013
ABC Tuesday Prime (8-11pm - 3.9 million and 1.2/4 in AD18-49): With the unscripted combo of Extreme Weight Loss and Celebrity Wife Swap, ABC took second place on Tuesday in Adults 18-49 to NBC with America's Got Talent, tripling Fox's night of originals (+200% - 1.2/4 vs. 0.4/1).
Extreme Weight Loss (8-10pm - 3.9 million and 1.1/4 in AD18-49): From 8-10pm, ABC's Extreme Weight Loss topped its year-ago telecast for the 2nd week in a row among Adults 18-49 (+10% - 1.1/4 vs. 1.0/3 on 6/4/13).
Celebrity Wife Swap (10-11pm - 4.0 million and 1.4/5 in AD18-49): Building on its lead-in during the 10pm hour, ABC's Celebrity Wife Swap season finale was up for its 2nd straight telecast to new season highs in both Total Viewers (+3%) and Adults 18-49 (+17%). And the ABC unscripted series spiked over last season's finale (2.9 million and 1.1/4 on 7/28/13) by 38% in Total Viewers and by 27% in Adults 18-49. In fact, Celebrity Wife Swap earned its biggest overall audience since last June and its highest Adult 18-49 number since mid-March 2013 - since 6/23/13 and 3/12/13, respectively. The show finished in a virtual tie for #1 in the hour with NBC's America's Got Talent-fueled Night Shift in Adults 18-49 (1.4/5 vs. 1.5/5).
Quick Take for Tuesday, June 3, 2014
(Fast Affiliate Live + Same Day Ratings)
ABC Earns Second on Tuesday in Adults 18-49, Tripling Fox's Original Lineup
"Extreme Weight Loss" is Up Year to Year for the 2nd Straight Week in Adults 18-49
"Celebrity Wife Swap" Finale Spikes to the Series' Top Rating Since March '13
ABC Tuesday Prime (8:00-11:00 p.m. - 3.9 million and 1.2/4 in AD18-49):
With the unscripted combo of "Extreme Weight Loss" and "Celebrity Wife Swap," ABC took second place on Tuesday in Adults 18-49 to NBC with "America's Got Talent," tripling Fox's original lineup (+200% - 1.2/4 vs. 0.4/1).
"Extreme Weight Loss" (8:00-10:00 p.m. - 3.9 million and 1.1/4 in AD18-49):
From 8:00-10:00 p.m., ABC's "Extreme Weight Loss" topped its year-ago telecast for the 2nd week in a row among Adults 18-49 (+10% - 1.1/4 vs. 1.0/3 on 6/4/13).
"Celebrity Wife Swap" (10:00-11:00 p.m. - 4.0 million and 1.4/5 in AD18-49):
Building on its lead-in during the 10:00 p.m. hour, ABC's "Celebrity Wife Swap" time-period finale was up for its 2nd straight telecast to new season highs in both Total Viewers (+3%) and Adults 18-49 (+17%). The ABC unscripted series also spiked over last season's finale (2.9 million and 1.1/4 on 7/28/13) by 38% in Total Viewers and by 27% in Adults 18-49. In fact, "Celebrity Wife Swap" earned its largest overall audience since last June and its highest Adult 18-49 number since mid-March 2013 - since 6/23/13 and 3/12/13, respectively. The show finished in a virtual tie for No. 1 in the hour with NBC's "America's Got Talent"-fueled "The Night Shift" in Adults 18-49 (1.4/5 vs. 1.5/5).
Please Note: "Celebrity Wife Swap" will premiere in Thursday's 8:00 p.m. hour on June 19, 2014.
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-
to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 06/03/14.
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