Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks last night (5/26/14):
FOX (4.936 million viewers, #3; adults 18-49: 1.5, #1) was the top demo draw on Memorial Day thanks to the return of "MasterChef" (4.140 million viewers, #10; adults 18-49: 1.4, #T3) and a new "24: Live Another Day" (5.731 million viewers, #2; adults 18-49: 1.5, #T1).
ABC (5.276 million viewers, #1; adults 18-49: 1.3, #T2) then was the most-watched network with a new "The Bachelorette" (5.739 million viewers, #1; adults 18-49: 1.4, #T3) and a repeat of "Castle" (4.351 million viewers, #9; adults 18-49: 0.9, #T8).
Next up was NBC (4.121 million viewers, #4; adults 18-49: 1.3, #T2) and "Countdown to American Ninja Warrior 2014" (2.983 million viewers, #11; adults 18-49: 0.9, #T8) followed by the two-hour season premiere of "American Ninja Warrior" (4.690 million viewers, #7; adults 18-49: 1.5, #T1).
Meanwhile, CBS (4.996 million viewers, #2; adults 18-49: 1.0, #4) offered up its mix of "2 Broke Girls" (4.680 million viewers, #8; adults 18-49: 1.0, #T6), "Friends with Better Lives" (5.280 million viewers, #3; adults 18-49: 1.4, #T3), "Mike & Molly" (4.997 million viewers, #5; adults 18-49: 1.0, #T6), "Mom" (4.827 million viewers, #6; adults 18-49: 0.9, #T8) and "48 Hours" (5.097 million viewers, #4; adults 18-49: 0.9, #T8).
And finally, the feature "Memorial Day" (1.325 million viewers, #12; adults 18-49: 0.3, #12) on The CW (1.325 million viewers, #5; adults 18-49: 0.3, #5) closed out the night.
In the netlet's target demo (women 18-34), the film posted a 0.3 rating.
Week-to-week changes (adults 18-49):
-11.76% - 24: Live Another Day
-12.50% - Friends with Better Lives
-26.32% - The Bachelorette
Year-to-year changes (adults 18-49):
+150.00% - 24: Live Another Day (vs. New Girl (Repeat)/The Mindy Project (Repeat))
+115.38% - MasterChef (vs. Raising Hope (Repeat)/The Goodwin Games)
+55.56% - Friends with Better Lives (vs. Rules of Engagement (Repeat))
-25.00% - 48 Hours (vs. Hawaii Five-0 (Repeat))
-26.32% - The Bachelorette
-40.00% - American Ninja Warrior (vs. The Voice/Revolution)
-70.97% - Countdown to American Ninja Warrior 2014 (vs. The Voice)
In late-night metered market ratings (via NBC's press release):
TBA
Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks one year ago (5/27/13):
NBC (9.410 million viewers, #1; adults 18-49: 2.7, #1) was the network to beat on the holiday thanks to new episodes of "The Voice" (10.876 million viewers, #1; adults 18-49: 3.1, #1) and "Revolution" (6.479 million viewers, #2; adults 18-49: 1.9, #T2).
ABC (5.791 million viewers, #2; adults 18-49: 1.7, #2) then claimed the silver with the return of "The Bachelorette" (5.883 million viewers, #3; adults 18-49: 1.9, #T2) followed by the special "20/20: Bringing Up Baby - Royal Edition" (5.606 million viewers, #4; adults 18-49: 1.3, #4).
Next up was CBS (4.353 million viewers, #3; adults 18-49: 1.1, #3) and its all-repeat lineup of "How I Met Your Mother" (3.595 million viewers, #9; adults 18-49: 0.9, #T8), "Rules of Engagement" (3.661 million viewers, #8; adults 18-49: 0.9, #T8), "2 Broke Girls" (4.214 million viewers, #7; adults 18-49: 1.0, #7), "Mike & Molly" (4.669 million viewers, #6; adults 18-49: 1.2, #T5) and "Hawaii Five-0" (4.989 million viewers, #5; adults 18-49: 1.2, #T5).
Meanwhile, FOX (1.438 million viewers, #5; adults 18-49: 0.6, #4) offered up its mix of "Raising Hope" (1.765 million viewers, #10; adults 18-49: 0.7, #10), "The Goodwin Games" (1.366 million viewers, #12; adults 18-49: 0.6, #T11), "New Girl" (1.323 million viewers, #13; adults 18-49: 0.6, #T11) and "The Mindy Project" (1.296 million viewers, #14; adults 18-49: 0.6, #T11).
And finally, the aptly scheduled feature "Memorial Day" (1.529 million viewers, #11; adults 18-49: 0.4, #14) on The CW (1.529 million viewers, #4; adults 18-49: 0.4, #5) closed out the evening.
In the netlet's target demo (women 18-34), the film delivered a 0.3 rating.
Week-to-week changes (adults 18-49):
0.00% - Revolution
-8.82% - The Voice
-14.29% - The Goodwin Games
Year-to-year changes (adults 18-49):
+111.11% - Revolution (vs. Grimm (Repeat))
+62.50% - 20/20: Bringing Up Baby - Royal Edition (vs. Castle (Repeat))
+31.91% - The Voice (vs. America's Got Talent/American Ninja Warrior)
+5.56% - The Bachelorette
-14.29% - The Goodwin Games (vs. House (Repeat))
In late-night metered market ratings (via NBC's press release):
TBA
Source: Nielsen Media Research
|