or


[04/29/14 - 02:25 PM]
USA's "NO MORE Excuses" SVU Marathon Drives Double Digit Ratings Increases & Traffic Surges for Coalition Partners
USA spins the numbers for Sunday, April 27.

[via press release from USA]

USA NETWORK'S LAW & ORDER: SPECIAL VICTIMS UNIT "NO MORE EXCUSES" MARATHON RECORDS 2.8M TOTAL VIEWERS DURING PEAK OF 16-HOUR EVENT TO RAISE AWARENESS THE PREVENTION OF DOMESTIC VIOLENCE AND SEXUAL ASSAULT

Marathon Drove Double Digit Year Over Year Increases And Averaged More Than 1M in Key Demos Social Hashtags Trended Nationally And NO MORE Coalition Partners Saw Increased Traffic To Their Websites, Social Media Platforms & Hotlines

NO MORE Website Experienced Surge Of 2,463% Increase In Visits

NEW YORK, NY - April 29, 2014 - USA Network's "Law & Order: Special Victims Unit" 16-hour marathon, in partnership with Mariska Hargitay's Foundation, Joyful Heart, and the NO MORE campaign, netted impressive ratings results on Sunday, April 27 averaging more than 1M viewers P18-49 and P25-54 and more than 500k in P18-34 each hour between 5p and midnight. The episodes airing between 7-11p, when compared to SVU episodes in the same timeslot last year, delivered double digit increases across the board (+29% P18-49, +41% P25-54, +23% P18-34) with 2.6M total viewers (+18%) on average. The 16-hour marathon peaked at 9/8c with the episode "Trophy" delivering 1.1M P18-49, 1.2M P25-54 and 2.8M total viewers P2+. The effort to increase awareness and help stop domestic violence and sexual assault featured star-studded PSAs and cast wraps with the series stars Mariska Hargitay, Ice-T, Danny Pino and Kelli Giddish and other celebrities saying "NO MORE" to domestic violence and sexual assault.

Throughout the day, USA, the Joyful Heart Foundation, and NO MORE used social media platforms to encourage conversation and inspire greater action to stop and prevent domestic violence and sexual assault. The hashtags #sayNOMORE, #NOMORE and #NOMOREexcuses trended nationally during the marathon and the coalition's website received a surge in traffic of 2,463% versus the prior weekend. During each episode, viewers were encouraged to seek out additional information and resources online, including national help hotlines to speak with trained counselors and advocates. The National Sexual Assault Hotline operated by RAINN saw a 106% increase in the number of people helped by the hotline, while the National Domestic Violence Hotline saw a 21% increase in calls compared to the prior Sunday.

Mariska Hargitay said about the marathon: "I am grateful to USA for their courage, vision and generosity in joining us to say NO MORE to domestic violence and sexual assault. Being part of NO MORE from the beginning has been a great privilege. Society continues to misplace shame and blame on survivors - both women and men. That has to end. NO MORE confronts the myths and excuses that perpetuate domestic violence and sexual assault. I am filled with confidence and renewed determination that, together, we can and will put an end to this violence."

In addition to the current cast, former and guest "Law & Order: Special Victims Unit" stars appearing in the televised spots include: Shohreh Aghdashloo, Maria Bello, Andre Braugher, Dann Florek, Marcia Gay Harden, Peter Hermann, DavidMarciano, Chris Meloni, Debra Messing, and Blair Underwood.

NO MORE is a public awareness movement focused on sexual assault prevention. Supported by the major national and local organizations working to address these urgent issues, the goal of the NO MORE PSA campaign is to help normalize the conversation and break the social stigma surrounding domestic violence and sexual assault. By increasing visibility and fostering more dialogue, NO MORE seeks to change social norms, improve public policies, and generate more resources dedicated to prevention. More information is available at www.nomore.org.

Created by Emmy Award-winning producer Dick Wolf, "Law & Order: Special Victims Unit," now in its fifteenth season, is the longest-running primetime drama currently on television. This hard-hitting and emotional series from NBC's "Law & Order" brand chronicles the life and crimes of the Special Victims Unit of the New York City Police Department, an elite squad of detectives who investigate sexually based crimes. The series stars Mariska Hargitay, Ice-T, Danny Pino, Kelli Giddish and Raul Esparza. "Law & Order: Special Victims Unit" is a Wolf Films production in association with Universal Television. Dick Wolf is creator and executive producer; Warren Leight, Julie Martin and Peter Jankowski are executive producers.

The Joyful Heart Foundation, created by Hargitay, has a mission is to heal, educate and empower survivors of sexual assault, domestic violence and child abuse, and to shed light into the darkness that surrounds these issues. For more information, please visit: http://www.joyfulheartfoundation.org/

The #1 network in all of basic cable for an unprecedented eight straight years, USA Network is seen in over 102 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals, spectacular live television and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at http://www.usanetwork.com.





  [april 2014]  
S
M
T
W
T
F
S
  


· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)





most recent ratings | view all posts
[01/21/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 13: "Back in Action" Hits the Mark with Chart-Topping Debut
There was plenty of love for "XO, Kitty's" second season, which premiered on January 16 and debuted at No. 2 on the English TV list with 14.2 million views.

[01/21/25 - 08:54 AM]
NBC Sports Delivers Its Fourth-Largest NFL Divisional Playoff Audience on Record as Rams-Eagles Averages 37.8 Million Viewers on NBC & Peacock
The audience for Rams-Eagles peaked with an average of 47.5 million viewers from 6:00-6:11 p.m. ET.

[01/19/25 - 01:31 PM]
FOX Sports Delivers 33.6 Million Viewers for Commanders-Lions NFC Divisional Game
Saturday's NFC Divisional showdown is projected to peak at 35.7 million viewers from 9:30-9:45 PM ET.

[01/17/25 - 03:39 PM]
"Shifting Gears" Brings Tim Allen Back to ABC and Hulu in Style with 17 Million Total Audience to Date
"Shifting Gears" stood as ABC's strongest series debut in over six years - since 10/16/18 with "The Conners," and marks the most-watched ABC series premiere on streaming to date, based on views in its first seven days on Hulu and Hulu on Disney+.

[01/16/25 - 04:01 PM]
NBC and Peacock's 2024 Holiday Programming Reached 88 Million People from Thanksgiving to New Year's Day
The Macy's Thanksgiving Day Parade was the #1 show of the holiday season.

[01/16/25 - 03:38 PM]
ABC Tuesday Dramas "Will Trent," "High Potential" and "The Rookie" Return with Stellar, Record-Setting Results
Both "Will Trent" and "The Rookie" achieved all-time streaming highs for their premiere episodes over seven days.

[01/16/25 - 01:45 PM]
Third Season of Peacock Original "The Traitors" Debuts as #1 Unscripted Series in the U.S. Across All Platforms
499 million minutes were consumed for the entire series for the week of January 6-12.

[01/15/25 - 02:35 PM]
TGL Presented by SoFi Match 2 on ESPN Draws Average of 1 Million Viewers, Up 9 Percent Over Match 1
With Tiger Woods making his playing debut, viewership peaked at 1.1 million from 8:30-8:45 p.m. ET and held steady in the 1 million range from 7:30 p.m. until past 9 p.m.

[01/14/25 - 12:31 PM]
Prime Video's First-Ever NFL Playoff Game Attracted the Most Concurrent Viewers Ever to the Service
Said news caps off a historic 2024-2025 campaign for the service.

[01/14/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 6: "Squid Game" Season 2 Keeps Winning, While "Missing You" Doesn't Miss
"American Primeval" - the historical drama based on real-life events during the 1857 Utah War - arrived at the No. 2 spot with 10.4 million views.

[01/14/25 - 07:43 AM]
FOX Delivers Most-Watched Telecast of the Week with NFL Wild Card Game
The audience peaked with 39,510,000 viewers from 7:00-7:15 PM ET.

[01/13/25 - 04:05 PM]
ESPN's Presentations of College Football Playoff Semifinals at Goodyear Cotton Bowl Classic and Capital One Orange Bowl Score Multi-Year Viewership Highs
The games averaged 20.6 million and 17.8 million viewers, respectively.

[01/10/25 - 08:31 AM]
Cleveland Cavaliers Victory Over Oklahoma City Thunder on ESPN Averaged 1.87 Million Viewers
Wednesday's coverage peaked at 2.5 million viewers.

[01/09/25 - 08:32 AM]
ESPN's College Football Bowl Viewership Reaches Record Highs for 2024-25 Season
The 33 non-College Football Playoff bowls averaged 2.7 million viewers, marking a 14 percent year-over-year increase and the largest audience since the 2019-20 season.

[01/09/25 - 07:00 AM]
WWE "RAW" Wrestles Up 4.9M Global Views for Netflix Debut
The inaugural event on Netflix averaged 2.6 million households (Live+SD) in the US, according to VideoAmp, which is 116% higher than "RAW's" average 2024 US audience of 1.2 million households, and higher than any other "Monday Night RAW" broadcast in the past five years.