Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the six ad-sustained programs that aired in primetime on the broadcast networks last night (1/11/14):
CBS (27.876 million viewers, #1; adults 18-49: 8.9, #1) was of course the top draw on Saturday with its coverage of the "AFC Divisional Game: Indianapolis at New England " (27.876 million viewers, #1; adults 18-49: 8.9, #1).
FOX (3.738 million viewers, #3; adults 18-49: 1.2, #2) then took home the silver with its mix of "NFL Overrun/Almost Human" (4.547 million viewers, #2; adults 18-49: 1.6, #2) and "Bones" (2.929 million viewers, #4; adults 18-49: 0.8, #3).
Next up was NBC (4.123 million viewers, #2; adults 18-49: 0.7, #3) and its presentation of the "U.S. Figure Skating Championships" (4.123 million viewers, #3; adults 18-49: 0.7, #4).
And finally, ABC (1.827 million viewers, #4; adults 18-49: 0.4, #4) closed out the evening with encores of "The Bachelor" (1.417 million viewers, #6; adults 18-49: 0.3, #6) and "Killer Women" (2.646 million viewers, #5; adults 18-49: 0.4, #5).
In late-night metered market ratings (via NBC's press release):
· An encore telecast of "Saturday Night Live," with host Jimmy Fallon and musical guest Justin Timberlake, averaged a 3.8/9 in household results in Nielsen's 56 metered markets and a 2.0/8 in adults 18-49 in the 25 markets with Local People Meters, making it the #1 non-sports telecast of the night on the Big 4 networks in metered-market households and in 18-49 rating in the Local People Meters.
· "SNL" delivered its top encore rating in metered-market households in the past year, since Jan. 5, 2013 (4.6/12 for host Louis C.K. and musical guest fun), which followed an NFL overrun. Excluding nights of NFL overruns, it was "SNL's" top score in metered-market households for a rebroadcast since Oct. 27, 2012 (4.1/10 for host Seth MacFarlane and musical guest Frank Ocean). In adults 18-49 in the Local People Meters, it's the highest-rated "SNL" rebroadcast in the past year, since the Jan. 12, 2013 encore, hosted by Christina Applegate with musical guest Passion Pit, averaged a 2.0/7.
· In metered-market households, last night's "SNL" encore is up versus the same night last year by 12% (3.8/9 vs. 3.4/8).
Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks one year ago (1/12/13):
FOX (24.027 million viewers, #1; adults 18-49: 8.5, #1) not surprisingly got a big boost on Saturday with its coverage of the "NFC Divisional Game: Green Bay at San Francisco" (24.027 million viewers, #2; adults 18-49: 8.5, #2).
CBS (14.005 million viewers, #2; adults 18-49: 4.3, #2) likewise saw big numbers from a primetime overrun by the "AFC Divisional Game: Baltimore at Denver" (30.784 million viewers, #1; adults 18-49: 10.1, #1) followed by a repeat of "Criminal Minds" (5.577 million viewers, #5; adults 18-49: 1.5, #4) and a new "48 Hours" (5.654 million viewers, #4; adults 18-49: 1.3, #5).
Next up was ABC (5.721 million viewers, #3; adults 18-49: 1.3, #3) with its specials "20/20: Pageant Confidential: The Road to Miss America" (3.007 million viewers, #6; adults 18-49: 0.6, #6) and "The 2013 Miss America Competition" (7.078 million viewers, #3; adults 18-49: 1.6, #3).
And finally, encores of "The Biggest Loser" (1.503 million viewers, #8; adults 18-49: 0.5, #7) and "Deception" (1.916 million viewers, #7; adults 18-49: 0.4, #8) premieres closed out the evening on NBC (1.641 million viewers, #4; adults 18-49: 0.5, #4).
In late-night metered market ratings (via NBC's press release):
* An encore telecast of "Saturday Night Live," with host Christina
Applegate and musical guest Passion Pit, averaged a 3.5/8 in metered-market households and a 2.0/7 adults 18-49 in Nielsen's 25 markets with Local People Meters. The 2.0 equals "SNL's" second-highest demo result in the Local People Meters for an encore telecast so far this season, behind only the January 5 rebroadcast that followed a primetime NFL playoff game (2.8/11, with host Louis C.K. and musical guest fun).
Source: Nielsen Media Research
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