or


[11/29/13 - 08:47 AM]
NBC's Coverage of "Macy's Thanksgiving Day Parade" Marched to an 11-Year High in Metered-Market Households, Its Highest Rating Since 2002
NBC spins the numbers for Wednesday, November 27 and Thursday, November 28.

[via press release from NBC]

Thursday Primetime Results:

Note that the fast-affiliate Nielsens that came in at 11 a.m. ET / 8 a.m. PT are not time zone-adjusted and typically understate live NFL telecasts. Despite that, NBC is currently #1 for the night among ABC, CBS, NBC and Fox in adults 18-49, total viewers and all other key measures in the fast-affiliate ratings.

· In metered-market results, which are time zone-adjusted, NBC Sports' coverage of last night's Pittsburgh Steelers-Baltimore Ravens game averaged an 11.8 rating, 24 share in metered-market households from 8:30-11:45 p.m. ET, up 3% versus the year-ago 11.5/23 and the #1 primetime rating of the night.

· NBC's Steelers-Ravens overnight increased every half hour from 9:30 p.m. on, peaking at a 14.0/30 from 11:30-11:45/

· Top local markets were: Pittsburgh, 38.3 Rating, 63 share; Baltimore, 37.8/64; Dayton, 17.9/31; Buffalo, 17.1/31; Richmond, 16.6/29.

Thursday Metered-Market Results:

· NBC's coverage of "Macy's Thanksgiving Day Parade" marched to an 11-year high in metered-market households, its highest rating in the local markets since 2002, and the "The National Dog Show Presented by Purina" walked off with its top overnights in nine years, since 2004.

· From 9 a.m.-noon, the 87th annual "Macy's Thanksgiving Day Parade," hosted by Matt Lauer, Savannah Guthrie and Al Roker of NBC's "Today," averaged a 13.5 rating, 28 share in households in the 56 local markets metered by Nielsen Media Research. It's an 11% gain versus last year's 12.2/26, giving yesterday's coverage the event's highest overnights since 2002 (15.0). In the 25 markets with Local People Meters, the parade averaged a 7.2/30 in adults 18-49, up 9% versus last year's 6.6/27, best for the event in the Local People Meters since 2003 (10.1, when only the New York market was measured in the LPMs).

· From noon-2 p.m., NBC's coverage of "The National Dog Show Presented by Purina" (6.0/14 in metered-market households) romped 13 percent ahead of last year's 5.3/12 and 28% ahead of its 4.7/11 of two years ago, to take home the event's top numbers in metered-market households since 2004.

· In the Local People Meters, "The National Dog Show Presented by Purina," hosted by John O'Hurley and featuring the commentary of expert analyst David Frei, jumped by 12 percent, to a 2.9/11 from last year's 2.6/10, and by 38% versus its 2.1/8 of two years ago, making this the highest rated "National Dog Show" in the 12 years NBC has televised the event on Thanksgiving Day.

In Late-Night Metered Markets Thursday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.1/10 (delayed by an NFL overrun, subject to adjustment); CBS's "Late Show with David Letterman," 2.3/6 with an encore; and ABC's "Jimmy Kimmel Live," 1.6/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 1.4/8 (delayed by an NFL overrun, subject to adjustment); "Late Show," 0.6/3 with an encore; "Jimmy Kimmel Live," 0.5/2 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· At 12:35 a.m., "Late Night with Jimmy Fallon" (1.9/7 in metered-market households, delayed by an NFL overrun, subject to adjustment) beat CBS's "Late Late Show with Craig Ferguson" (1.4/4 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.9/6 in 18-49) topped "Late Late Show" (0.3/2 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/5 in metered-market households with an encore delayed by an NFL overrun (subject to adjustment), and a 0.5/4 in adults 18-49 in the 25 markets with local people meters.

Wednesday Primetime Results:

· From 9-11 p.m. ET, "Saturday Night Live Thanksgiving" (1.6/5 in 18-49, 4.9 million viewers overall) scored NBC's highest adult 18-49 rating in the time period in eight weeks (since Oct. 2). The "SNL" special ranked #2 in the time period among ABC, CBS, NBC and Fox in adults 18-49, adults 25-54 and total viewers and tied for #1 among those networks in adults 18-34 and men 18-34. From its first half-hour to its fourth, "Saturday Night Live Thanksgiving" grew by 13% in adults 18-49 (to a 1.7 rating from a 1.5) and 19% in women 18-49 (1.9 vs. 1.6).

· From 8-9 p.m., "The Making of The Sound of Music Live!" (1.0/3 in 18-49, 4.9 million viewers overall from 8-9 p.m. ET) ranked #2 in the time period among ABC, CBS, NBC and Fox in total viewers. The NBC Special held steady or grew from half-hour to half-hour in every key demographic. "The Making of The Sound of Music Live!" improved by 9% on NBC's time-period average in the slot last season in total viewers (4.916 million vs. 4.509 million).

In Late-Night Metered Markets Wednesday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 2.7/7; and ABC's "Jimmy Kimmel Live," 1.9/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.7/3; and "Jimmy Kimmel Live," 0.7/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· At 12:35 a.m., "Late Night with Jimmy Fallon" (1.6/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.4/4 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-49) topped "Late Late Show" (0.5/3 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [november 2013]  
S
M
T
W
T
F
S
     


· SATURDAY NIGHT LIVE (NBC)
· SOUND OF MUSIC LIVE!, THE (NBC)
· SUNDAY NIGHT FOOTBALL (NBC)





most recent ratings | view all posts
[01/21/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 13: "Back in Action" Hits the Mark with Chart-Topping Debut
There was plenty of love for "XO, Kitty's" second season, which premiered on January 16 and debuted at No. 2 on the English TV list with 14.2 million views.

[01/21/25 - 08:54 AM]
NBC Sports Delivers Its Fourth-Largest NFL Divisional Playoff Audience on Record as Rams-Eagles Averages 37.8 Million Viewers on NBC & Peacock
The audience for Rams-Eagles peaked with an average of 47.5 million viewers from 6:00-6:11 p.m. ET.

[01/19/25 - 01:31 PM]
FOX Sports Delivers 33.6 Million Viewers for Commanders-Lions NFC Divisional Game
Saturday's NFC Divisional showdown is projected to peak at 35.7 million viewers from 9:30-9:45 PM ET.

[01/17/25 - 03:39 PM]
"Shifting Gears" Brings Tim Allen Back to ABC and Hulu in Style with 17 Million Total Audience to Date
"Shifting Gears" stood as ABC's strongest series debut in over six years - since 10/16/18 with "The Conners," and marks the most-watched ABC series premiere on streaming to date, based on views in its first seven days on Hulu and Hulu on Disney+.

[01/16/25 - 04:01 PM]
NBC and Peacock's 2024 Holiday Programming Reached 88 Million People from Thanksgiving to New Year's Day
The Macy's Thanksgiving Day Parade was the #1 show of the holiday season.

[01/16/25 - 03:38 PM]
ABC Tuesday Dramas "Will Trent," "High Potential" and "The Rookie" Return with Stellar, Record-Setting Results
Both "Will Trent" and "The Rookie" achieved all-time streaming highs for their premiere episodes over seven days.

[01/16/25 - 01:45 PM]
Third Season of Peacock Original "The Traitors" Debuts as #1 Unscripted Series in the U.S. Across All Platforms
499 million minutes were consumed for the entire series for the week of January 6-12.

[01/15/25 - 02:35 PM]
TGL Presented by SoFi Match 2 on ESPN Draws Average of 1 Million Viewers, Up 9 Percent Over Match 1
With Tiger Woods making his playing debut, viewership peaked at 1.1 million from 8:30-8:45 p.m. ET and held steady in the 1 million range from 7:30 p.m. until past 9 p.m.

[01/14/25 - 12:31 PM]
Prime Video's First-Ever NFL Playoff Game Attracted the Most Concurrent Viewers Ever to the Service
Said news caps off a historic 2024-2025 campaign for the service.

[01/14/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 6: "Squid Game" Season 2 Keeps Winning, While "Missing You" Doesn't Miss
"American Primeval" - the historical drama based on real-life events during the 1857 Utah War - arrived at the No. 2 spot with 10.4 million views.

[01/14/25 - 07:43 AM]
FOX Delivers Most-Watched Telecast of the Week with NFL Wild Card Game
The audience peaked with 39,510,000 viewers from 7:00-7:15 PM ET.

[01/13/25 - 04:05 PM]
ESPN's Presentations of College Football Playoff Semifinals at Goodyear Cotton Bowl Classic and Capital One Orange Bowl Score Multi-Year Viewership Highs
The games averaged 20.6 million and 17.8 million viewers, respectively.

[01/10/25 - 08:31 AM]
Cleveland Cavaliers Victory Over Oklahoma City Thunder on ESPN Averaged 1.87 Million Viewers
Wednesday's coverage peaked at 2.5 million viewers.

[01/09/25 - 08:32 AM]
ESPN's College Football Bowl Viewership Reaches Record Highs for 2024-25 Season
The 33 non-College Football Playoff bowls averaged 2.7 million viewers, marking a 14 percent year-over-year increase and the largest audience since the 2019-20 season.

[01/09/25 - 07:00 AM]
WWE "RAW" Wrestles Up 4.9M Global Views for Netflix Debut
The inaugural event on Netflix averaged 2.6 million households (Live+SD) in the US, according to VideoAmp, which is 116% higher than "RAW's" average 2024 US audience of 1.2 million households, and higher than any other "Monday Night RAW" broadcast in the past five years.