ABC's "America's Funniest Home Videos," "Revenge" and "Betrayal" Build on Sunday Night
America's Funniest Home Videos (7-8pm - 6.8 million and 1.4/4 in AD18-49): In the 7 o'clock hour, America's Funniest Home Videos was up 8% week to week in Adults 18-49 to match a season high.
Once Upon a Time (8-9pm - 6.6 million and 1.9/5 in AD18-49): At 8pm against Fox's NFL-overrun boosted debut of Almost Human, ABC's Once Upon a Time surged 36% over its lead-in with young adults, holding steady with its week-earlier Fast Affiliate Total Viewer count and pacing within 2-tenths of a rating point in Adults 18-49. In addition, the ABC drama retained 100% week to week in Women 18-49 and was up 7% in Teens 12-17.
Revenge (9-10pm - 5.8 million and 1.5/4 in AD18-49): In the 9pm hour, ABC's Revenge grew over the prior week by 5% in Total Viewers and by 15% in Adults 18-49.
Betrayal (10-11pm - 3.4 million and 0.9/2 in AD18-49): During the 10 o'clock hour, ABC's Betrayal built week to week by 6% in Total Viewers and by 13% in Adults 18-49.
Quick Take for Sunday, November 17, 2013
(Fast Affiliate Live + Same Day Ratings)
"America's Funniest Home Videos" Builds to Match a Season High in Adults 18-49
Opposite Stiff Competition, "Once Upon A Time" Sees its Audience
Hold Steady Week to Week and Grows its Number with Teens 12-17
ABC's "Revenge" and "Betrayal" Post Double-Digit Increases with Adults 18-49
"America's Funniest Home Videos" (7:00-8:00 p.m. - 6.8 million and 1.4/4 in AD18-49):
In the 7 o'clock hour, "America's Funniest Home Videos" was up 8% week to week in Adults 18-49 to match a season high.
"Once Upon a Time" (8:00-9:00 p.m. - 6.6 million and 1.9/5 in AD18-49):
At 8:00 p.m., against Fox's NFL-overrun boosted debut of "Almost Human," ABC's "Once Upon a Time" surged 36% over its lead-in with young adults, holding steady with its week-earlier Fast Affiliate Total Viewer count and pacing within 2-tenths of a rating point in Adults 18-49. In addition, the ABC drama retained 100% week to week in Women 18-49 and was up 7% in Teens 12-17.
· "Once Upon a Time" continued to rank as Sunday night's most-social broadcast series with 63,941 tweets, up 13% from the previous week's episode.
"Revenge" (9:00-10:00 p.m. - 5.8 million and 1.5/4 in AD18-49):
In the 9:00 p.m. hour, ABC's "Revenge" grew over the prior week by 5% in Total Viewers and by 15% in Adults 18-49.
"Betrayal" (10:00-11:00 p.m. - 3.4 million and 0.9/2 in AD18-49):
During the 10 o'clock hour, ABC's "Betrayal" built week to week by 6% in Total Viewers and by 13% in Adults 18-49.
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 46% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 11/17/13.
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