Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks last night (10/24/13):
FOX (12.666 million viewers, #1; adults 18-49: 3.4, #1) was the network to beat for the second night in a row with its coverage of the "World Series, Game 2" (12.666 million viewers, #2; adults 18-49: 3.4, #2).
CBS (10.287 million viewers, #2; adults 18-49: 2.7, #2) then had to settle for second place with its mix of "The Big Bang Theory" (16.467 million viewers, #1; adults 18-49: 4.9, #1), "The Millers" (10.878 million viewers, #3; adults 18-49: 2.8, #T4), "The Crazy Ones" (8.768 million viewers, #4; adults 18-49: 2.3, #T6), "Two and a Half Men" (8.424 million viewers, #8; adults 18-49: 2.3, #T6) and "Elementary" (8.592 million viewers, #6; adults 18-49: 1.8, #8).
Next up was ABC (7.170 million viewers, #3; adults 18-49: 2.3, #3) with originals from "Once Upon a Time in Wonderland" (4.337 million viewers, #10; adults 18-49: 1.1, #T12), "Grey's Anatomy" (8.529 million viewers, #7; adults 18-49: 2.8, #T4) and "Scandal" (8.645 million viewers, #5; adults 18-49: 3.0, #3).
Meanwhile, NBC (4.363 million viewers, #4; adults 18-49: 1.3, #4) served up an encore of "The Voice" (5.242 million viewers, #9; adults 18-49: 1.3, #T9) alongside new episodes of "Sean Saves the World" (4.033 million viewers, #11; adults 18-49: 1.1, #T12), "The Michael J. Fox Show" (3.738 million viewers, #13; adults 18-49: 1.2, #11) and "Parenthood" (3.960 million viewers, #12; adults 18-49: 1.3, #T9).
And finally, a new "The Vampire Diaries" (2.502 million viewers, #14; adults 18-49: 1.1, #T12) and week two of "Reign" (1.840 million viewers, #15; adults 18-49: 0.6, #15) on The CW (2.171 million viewers, #5; adults 18-49: 0.9, #5) closed out the night.
In the netlet's target demo (women 18-34), "Diaries" delivered a 1.8 rating at 8:00/7:00c and "Reign" a 0.7 rating at 9:00/8:00c.
Week-to-week changes (adults 18-49):
+12.50% - Elementary
+9.52% - Two and a Half Men
+7.69% - Grey's Anatomy
0.00% - The Big Bang Theory
0.00% - Parenthood
0.00% - The Michael J. Fox Show
0.00% - Sean Saves the World
-8.00% - The Crazy Ones
-8.33% - Once Upon a Time in Wonderland
-9.09% - Scandal
-12.50% - The Millers
-15.38% - The Vampire Diaries
-25.00% - Reign
Year-to-year changes (adults 18-49):
+50.00% - Scandal
+17.24% - World Series, Game 2
+2.08% - The Big Bang Theory
0.00% - Parenthood (vs. Rock Center With Brian Williams)
-3.45% - Grey's Anatomy
-8.33% - The Vampire Diaries
-14.29% - Reign (vs. Beauty and the Beast)
-15.38% - Once Upon a Time in Wonderland (vs. Last Resort)
-18.18% - Elementary
-23.33% - Two and a Half Men (vs. Person of Interest)
-23.33% - The Crazy Ones (vs. Person of Interest)
-24.32% - The Millers (vs. Two and a Half Men)
-36.84% - The Michael J. Fox Show (vs. Parks & Recreation)
-47.62% - Sean Saves the World (vs. The Office)
In late-night metered market ratings (via NBC's press release):
· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.4/7; CBS's "Late Show with David Letterman," 2.2/6 with an encore; and ABC's "Jimmy Kimmel Live," 2.3/6.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.7/4; "Late Show," 0.5/3 with an encore; and "Jimmy Kimmel Live," 0.9/5.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2 with an encore).
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.
Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks one year ago (10/25/12):
CBS (12.76 million viewers, #1; adults 18-49: 3.1, #1) held onto the top spot on Thursday thanks to new episodes of "The Big Bang Theory" (15.42 million viewers, #1; adults 18-49: 4.8, #1), "Two and a Half Men" (12.90 million viewers, #3; adults 18-49: 3.7, #2), "Person of Interest" (13.97 million viewers, #2; adults 18-49: 3.0, #3) and "Elementary" (10.16 million viewers, #5; adults 18-49: 2.2, #6).
FOX (10.23 million viewers, #2; adults 18-49: 2.9, #2) then had to settle for second place despite its coverage of the "World Series, Game 2" (10.23 million viewers, #4; adults 18-49: 2.9, #T4).
Next up was ABC (7.07 million viewers, #3; adults 18-49: 2.1, #3) with originals from "Last Resort" (6.40 million viewers, #7; adults 18-49: 1.3, #T11), "Grey's Anatomy" (8.49 million viewers, #6; adults 18-49: 2.9, #T4) and "Scandal" (6.31 million viewers, #8; adults 18-49: 2.0, #8).
Meanwhile, NBC (4.14 million viewers, #4; adults 18-49: 1.6, #4) offered up new episodes of "30 Rock" (3.61 million viewers, #13; adults 18-49: 1.3, #T11), "Up All Night" (3.93 million viewers, #12; adults 18-49: 1.6, #10), "The Office" (4.68 million viewers, #9; adults 18-49: 2.1, #7), "Parks & Recreation" (4.06 million viewers, #11; adults 18-49: 1.9, #9) and "Rock Center With Brian Williams" (4.27 million viewers, #10; adults 18-49: 1.3, #T11).
And finally, new episodes of "The Vampire Diaries" (2.74 million viewers, #14; adults 18-49: 1.2, #14) and "Beauty and the Beast" (1.88 million viewers, #15; adults 18-49: 0.7, #15) closed out the night on The CW (2.31 million viewers, #5; adults 18-49: 0.9, #5).
In the netlet's target demo (women 18-34), "Diaries" delivered a 1.7 rating at 8:00/7:00c and "Beast" a 0.8 rating at 9:00/8:00c.
Week-to-week changes (adults 18-49):
44.44% - Rock Center With Brian Williams
18.75% - Parks & Recreation
14.29% - Up All Night
7.14% - Person of Interest
5.00% - The Office
2.13% - The Big Bang Theory
0.00% - Scandal
0.00% - 30 Rock
0.00% - The Vampire Diaries
0.00% - Beauty and the Beast
-4.35% - Elementary
-7.50% - Two and a Half Men
-12.12% - Grey's Anatomy
-23.53% - Last Resort
Year-to-year changes (adults 18-49):
+15.38% - Person of Interest
+8.82% - Two and a Half Men (vs. Rules of Engagement)
+8.33% - Rock Center With Brian Williams (vs. Prime Suspect)
+6.67% - The Big Bang Theory
-7.14% - 30 Rock (vs. Community)
-9.52% - Parks & Recreation (vs. Whitney)
-11.11% - Up All Night (vs. Parks & Recreation)
-12.00% - Elementary (vs. The Mentalist)
-14.29% - The Vampire Diaries
-16.67% - Scandal (vs. Private Practice)
-21.62% - Grey's Anatomy
-25.00% - The Office
-30.00% - Beauty and the Beast (vs. The Secret Circle)
-43.48% - Last Resort (vs. It's the Great Pumpkin, Charlie Brown)
In late-night metered market ratings (via NBC's press release):
* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 3.2/8; and ABC's combo of "Nightline," 3.3/8; and "Jimmy Kimmel Live," 1.9/6.
* In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 1.0/5; "Late Show," 0.7/3; "Nightline," 1.0/5; and "Jimmy Kimmel Live," 0.7/4.
* At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/5 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.6/6). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) trailed "Late Late Show" (0.5/3).
* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.
Source: Nielsen Media Research
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