NATIONAL NIELSEN RATINGS FOR THE WEEK OF SEPTEMBER 16 - SEPTEMBER 22, 2013
"SLEEPY HOLLOW" DELIVERS FOX'S HIGHEST-RATED FALL PREMIERE IN 12 YEARS AND HIGHEST-RATED SCRIPTED PROGRAM OF THE WEEK
NEW GIRL Premiere Delivers Its' Highest-Ratings In A Year And A Half
BROOKLYN NINE-NINE Grows +18% Over Lead-In
DADS Outperforms Last Year's Time Period Premiere by +29%
THE MINDY PROJECT Out-Delivers Its Finale By +46%
FOX's week was propelled by strong premieres of SLEEPY HOLLOW, BROOKLYN NINE-NINE, DADS and the return of BONES, NEW GIRL and THE MINDY PROJECT.
On Monday, the debut of SLEEPY HOLLOW (3.5/9) dominated its time period and grew +133% from last year's premiere of "Mob Doctor" in the time period among Adults 18-49 (9/17/12, 1.5/4). SLEEPY HOLLOW was FOX's highest-rated Fall drama premiere in seven years (since 9/5/06) and was the highest-rated drama premiere on any broadcast network in one year (since Revolution on 9/17/12 with "The Voice" lead-in, 4.1/11; it also beat "Under The Dome," 3.3/9 on 6/24/13). In L + 3 day, SLEEPY HOLLOW (5.0/13) is FOX's highest-rated Fall drama premiere among Adults 18-49 in 12 years (since '24', 5.4/13 on 11/6/01). Its +1.5 rating gain in L+3 over L+SD surpassed any new series premiere last season (high was Revolution with a +1.4 rating gain).
On Tuesday, FOX dominated the night and ranked No. 1 for the night among Adults 18-49 and Adults 18-34, with NEW GIRL ranking as the night's highest-rated program among Adults 18-49 and Adults 18-34, followed by BROOKLYN NINE-NINE. This marks FOX's highest-rated Tuesday night with entertainment programming since 3/5/13.
The series premiere of DADS (2.2/8) increased +29% from last year's premiere of RAISING HOPE in the time period in Adults 18-49 (10/2/12, 1.7/5). Building +18% over its lead-in, BROOKLYN NINE-NINE (2.6/8) was up +24% from last year's premiere of BEN & KATE in the time period among Adults 18-49 (9/25/12, 2.1/6). BROOKLYN NINE-NINE was also up +8% from last year's MINDY PROJECT debut in Adults 18-49 (9/25/12, 2.4/6).
Starting its third season, NEW GIRL (2.9/8) grew +4% from last year's premiere in Adults 18-49 (9/25/12, 2.8/8). NEW GIRL improved +38% over last season's finale and prior season average among Adults 18-49 (vs. 2.1/6 for each). NEW GIRL delivered its highest-rating in a year and a half (since 3/6/12).
At 9:30p, THE MINDY PROJECT's premiere (1.9/5) was up +46% from last year's season finale in Adults 18-49 (5/14/13, 1.3/4). Compared to last year's season average, THE MINDY PROJECT improved +27% in Adults 18-49 (1.5/4). THE MINDY PROJECT earned its highest rating since February (2/5/13).
FOX ranked No. 2 for the week among Adults 18-34 and No. 3 among Adults 18-49.
FOX had:
· 8 of the Top 20 programs among Adults 18-49: SLEEPY HOLLOW (No. 3), NEW GIRL (No. 5), BROOKLYN NINE-NINE (No. 7), BONES (No. 12), DADS (No. 13 tie), THE X FACTOR-Wed. (No. 13 tie), THE X FACTOR-Thu. (No. 17), and THE MINDY PROJECT (No. 18).
· 10 of the Top 20 programs among Adults 18-34: NEW GIRL (No. 3), SLEEPY HOLLOW (No. 4), BROOKLYN NINE-NINE (No. 6), THE MINDY PROJECT (No. 7), BONES (No. 8), THE X FACTOR-Wed. (No. 13 tie), DADS (No. 13 tie), THE X FACTOR-Thu. (No. 15), THE SIMPSONS Encore (No. 18), and FAMILY GUY Encore (No. 19).
· 9 of the Top 20 programs among Teens: THE X FACTOR-Wed. (No. 5), THE X FACTOR-Thu. (No. 10 tie), NEW GIRL (No. 10 tie), SLEEPY HOLLOW (No. 10 tie), FAMILY GUY Encore (No. 14), BROOKLYN NINE-NINE (No. 17), BOB'S BURGERS Encore (No. 19 tie), DADS (No. 19 tie), and THE SIMPSONS Encore (No. 19 tie).
· 3 of the Top 20 programs among Total Viewers: SLEEPY HOLLOW (No. 8), BONES (No. 13), and THE X FACTOR-Wed. (No. 20).
FOX Program Ratings of the Week
Program and Nightly Highlights
Monday: FOX ranked No. 1 on the night among Adults 18-49 and Adults 18-34. This marks FOX's highest-rated Monday night in eight months (since 1/28/13, Bones and The Following). SLEEPY HOLLOW ranked as the night's highest-rated program among Adults 18-49, Adults 18-34 (tie) and all male demos.
The season premiere of BONES (2.3/7) was even with last year's premiere in the time period among Adults 18-49 (9/17/12, 2.3/7), while up +10% from its finale last April (4/29/13, 2.1/6).
At 9p, the debut of SLEEPY HOLLOW (3.5/9) grew +133% from last year's premiere of Mob Doctor in the time period among Adults 18-49 (9/17/12, 1.5/4). SLEEPY HOLLOW was FOX's highest-rated Fall drama premiere in seven years (since 9/5/06) and was the highest-rated drama premiere on any broadcast network in one year (since Revolution on 9/17/12 with The Voice lead-in, 4.1/11; it also beat Under The Dome, 3.3/9 on 6/24/13). SLEEPY HOLLOW was up +9% from last spring's debut of The Following in the time period among Adults 18-49 (3.5/9 vs. 3.2/8). Growing +52% from its BONES premiere lead-in (3.5/9 vs. 2.3/7), Sleepy Hollow increased two-tenths of a rating point (+6%) from its first half-hour to its second (3.4/9 > 3.6/9).
In L3, SLEEPY HOLLOW (5.0/13) surpassed Standoff and is now FOX's highest-rated Fall drama premiere among Adults 18-49 in 12 years (since '24', 5.4/13 on 11/6/01). Compared to L3 A18-49 ratings for FOX's Monday 9-10pm drama premieres last season, SLEEPY HOLLOW gained +178% from Mob Doctor (1.8/4) and +16% from The Following (4.3/10). Its +1.5 rating gain in L+3 over L+SD surpassed any new series premiere last season (high was Revolution with a +1.4 rating gain).
Tuesday: FOX ranked No. 1 for the night among Adults 18-49 and Adults 18-34, with NEW GIRL ranking as the night's highest-rated program among Adults 18-49 and Adults 18-34, followed by BROOKLYN NINE-NINE. This marks FOX's highest-rated Tuesday night with entertainment programming since 3/5/13.
The series premiere of DADS (2.2/8) increased +29% from last year's premiere of Raising Hope in the time period in Adults 18-49 (10/2/12, 1.7/5).
Building +18% over its lead-in, BROOKLYN NINE-NINE (2.6/8) was up +24% from last year's premiere of Ben & Kate in the time period among Adults 18-49 (9/25/12, 2.1/6). BROOKLYN NINE-NINE was also up +8% from last year's Mindy Project debut in Adults 18-49 (9/25/12, 2.4/6).
Starting its third season, NEW GIRL (2.9/8) grew +4% from last year's premiere in Adults 18-49 (9/25/12, 2.8/8). NEW GIRL improved +38% over last season's finale and prior season average among Adults 18-49 (vs. 2.1/6 for each). NEW GIRL delivered its highest rating in a year and a half (since 3/6/12).
At 9:30p, THE MINDY PROJECT's premiere (1.9/5) was up +46% from last year's season finale in Adults 18-49 (5/14/13, 1.3/4). Compared to last year's season average, THE MINDY PROJECT improved +27% in Adults 18-49 (1.5/4). THE MINDY PROJECT earned its highest rating since February (2/5/13).
In L3, DADS (2.6/9) outperformed Raising Hope's premiere in the 8p half hour last season in Adults 18-49 rating (+24%, vs. 2.1/6).
BROOKLYN NINE-NINE (3.1/10) improved upon Ben & Kate's L3 premiere rating by +29% (vs. 2.4/7) and The Mindy Project's premiere by +7% (2.9/8). BROOKLYN NINE-NINE showed greater improvement with its Live + 3 Day rating over its Live +Same Day than Ben & Kate's gain in the time period last year (+14%).
Wednesday: FOX ranked No. 2 for the night among Adults 18-49, rising to No. 1 among Adults 18-34 (tie) and Teens. In its second week, the two-hour telecast of THE X FACTOR-Wed. (2.2/7) was steady with its Wednesday premiere among Adults 18-49 (9/11/13, 2.2/7, 8-9p). THE X FACTOR-Wed. also matched last week's Thursday premiere among Adults 18-49 (9/12/13, 2.2/7). THE X FACTOR tied as highest-rated program of the night in Women 18-49 and Women 18-34.
Thursday: FOX ranked No. 2 for the night among Adults 18-49, Adults 18-34 and Teens (tie). THE X FACTOR-Thu. was the night's highest-rated program among Adults 18-34 and Teens. The one-hour telecast of THE X FACTOR-Thu. (2.0/7) was down -9% from last week's Thursday premiere in Adults 18-49 (9/12/13, 2.2/7, 8-10p). Versus the comparable hour, THE X FACTOR-Thu. is down -5% week to week among Adults 18-49 (2.0/7 vs. 2.1/7, 8-9p).
Leading out of THE X FACTOR, encores of DADS (1.2/3) and BROOKLYN NINE-NINE (1.0/3) aired from 9-10p.
Friday: FOX ranked No. 4 among Adults 18-49 in Friday prime with encores of BONES (0.7/3) and SLEEPY HOLLOW (1.0/4).
Saturday: FOX placed No. 4 among Adults 18-49 (tie) with COLLEGE FOOTBALL: ARIZONA STATE VS. STANFORD (0.6/2) and its corresponding POST-GAME (0.4/1).
Sunday: FOX's encore animation line-up of AMERICAN DAD (0.9/3), THE SIMPSONS 7:30p (1.0/3), THE SIMPSONS 8p (1.4/4), BOB'S BURGERS (1.2/3), FAMILY GUY (1.2/3) and DADS (0.9/2) ranked No. 3 in Sunday prime among Adults 18-49.
SEPTEMBER 16 - SEPTEMBER 22, 2013
TOTAL PRIMETIME
ADULTS 18 49 ADULTS 18 34 VIEWERS (Mil)
FOX 1.6/5 FOX 1.3/5 FOX 4.4
ABC 1.3/4 ABC 0.9/3 ABC 5.4
CBS 2.3/7 CBS 1.7/6 CBS 9.1
NBC 2.1/6 NBC 1.7/6 NBC 7.5
CW 0.3/1 CW 0.3/1 CW 1.0
UNI 1.2/4 UNI 1.0/4 UNI 3.2
TEL 0.4/1 TEL 0.4/1 TEL 1.1
About Fox Broadcasting Company
Fox Broadcasting Company (FOX) is a unit of News Corporation. FOX has ranked No. 1 in the key adult demographic for the 8 of the past 10 seasons and continues to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.
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