NICKELODEON POSTS 15th STRAIGHT WEEKS OF GAINS, SCORES TOP ANIMATED AND PRESCHOOL SHOWS WITH "SPONGEBOB" AND "BUBBLE GUPPIES"

Bubble Guppies Ranks as Basic Cable's Top Preschool Series for Third Consecutive Week; SpongeBob SquarePants is Basic Cable's #1 Animated Show with Kids

NEW YORK - May 7, 2013 - Nickelodeon continued its ratings momentum by posting its 15th consecutive week of year-over year gains, garnering a 2.5/844,000, up +4% among kids 2-11 and averaging 1.6 million total viewers, an increase of +7%. Nickelodeon is also basic cable's most-watched net for the week (4/29/13-5/5/13) among total viewers.

Nick's hit preschool series Bubble Guppies was basic cable's top preschool program for the third straight week, averaging a 5.6/757,000 K2-5 and posting double-digit gains over last year (+46%). Additionally, SpongeBob SquarePants ranked as basic cable's number-one animated series with kids 2-11 (5.1/1.7 million) this week, followed by The Fairly OddParents (4.8/1.6 million).

Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).