Ratings Report, Week of March 18, 2013
(National Live + Same Day Program Ratings)
"Katie" is the No. 1 Freshman Syndicated Talk Show for the 28th Week in a Row
"Katie" Grows its Numbers Week to Week in Households and Total Viewers
Of 18 Syndicated Talk Shows on the Market, "Katie" Ranks Among the Top-Tier
And Registers as Television's Strongest Freshman Talk Show Since 2009
"Katie" National Ratings - Week 28
Despite airing repeats for most of the week of March 18, 2013 (4 of 5 days), "Katie" finished as the No. 1 freshman syndicated talker for the 28th week in a row (on each week since its debut) in Households (1.6 rating) and Total Viewers (2.028 million), beating originals of "Steve Harvey" (1.4 rating and 1.965 million).
· "Katie" grew week to week in both Households (+7% - 1.6 rating vs. 1.5 rating) and Total Viewers (+3% - 2.028 million vs. 1.960 million).
· Of 18 syndicated talk shows currently on the market, newcomer "Katie" ranks among the top-tier across key measures: Households (No. 6 - 1.9 rating), Total Viewers (No. 6 - 2.426 million) and Women 25-54 (No. 6 - 1.0 rating). Overall, "Katie" is TV's top new syndicated talker in 3 years - since "Dr. Oz" in 2009.
"Katie" is executive-produced by Katie Couric and Michael Morrison and is distributed by Disney-ABC Domestic Television. Co-executive producers are Kathy Samuels, Michael Bass, Matt Strauss and Ethan Nelson and the program is directed by Joseph Terry.
Source: The Nielsen Company, National Live + Same Day Program Ratings, week of 03/18/13. Season to date = 9/10/12-03/24/13.
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