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[01/02/13 - 08:43 AM]
9:30 Telecast of "Betty White's Off Their Rockers" Set Series Records for an Encore in 18-49 and Total Viewers
NBC spins the numbers for Tuesday, January 1.
[via press release from NBC]

Tuesday Results:

NBC ranked #1 among ABC, CBS, NBC and Fox Tuesday night in 18-49 as the 9:30 encore of "Betty White's Off Their Rockers" and "Parenthood" ranked as the #1 and #2 shows of the night on those networks.

* From 8-10 p.m. ET, NBC aired encore telecasts of "Betty White's Off Their Rockers," which averaged a 1.3/3 in 18-49 and 4.9 million viewers overall at 8 p.m., a 1.5/4 in 18-49 and 5.1 million viewers overall at 8:30, a 1.6/4 in 18-49 and 5.7 million viewers overall at 9 and a 1.8/4 in 18-49 and 5.7 million viewers overall at 9:30. "Off Their Rockers" tied for #1 in 18-49 among ABC, CBS, NBC and Fox at 8, ranked #2 at 8:30, #1 at 9 and #1 at 9:30.

* The 9:30 telecast of "Betty White's Off Their Rockers" set series records for an encore in 18-49 and total viewers. These are the top four "Off Their Rockers" rebroadcasts ever in 18-49 and total viewers.

* Even counting originals, it's the top "Off Their Rockers" in 18-49 since the show's regular-slot debut last year (1.9 from 8-8:30 on Wednesday, April 4, 2012). In total viewers, it's the top "Rockers," original or encore, since April 25, 2012.

* From 10-11 p.m. ET, "Parenthood" (1.7/4 in 18-49, 5.2 million in total viewers) ranked #1 in the hour over encore drama competition on ABC and CBS in 18-49 and all other key demographics. "Parenthood" is the #2 show of the night in 18-49 among ABC, CBS, NBC and Fox, behind the 9:30 "Off Their Rockers."

* Though it was the first "Parenthood" telecast in three weeks and despite last night's holiday distractions, "Parenthood" finished within 15% of its prior telecast in 18-49 (1.7 vs. 2.0) and within 9 percent in total viewers (5.244 million vs. 5.735 million).

* Keep in mind that last season, "Parenthood" originals added an average of 47 percent to these next-day "live plus same day" ratings in 18-49 when Nielsen reported "live plus seven day" results.

In Late-Night Metered Markets Tuesday night:

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.1/5 with an encore telecast; CBS's "Late Show with David Letterman," 2.1/5 with an encore; and ABC's combo of "Nightline," 2.5/6; and "Jimmy Kimmel Live," 1.1/3 with an encore.

* In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.6/3 with an encore; "Late Show," 0.5/2 with an encore; "Nightline," 0.7/3; and "Jimmy Kimmel Live," 0.3/1 with an encore.

* At 12:35 a.m., "Late Night with Jimmy Fallon" (1.1/4 in metered-market households with an encore) beat CBS's "Late Late Show with Craig Ferguson" (0.9/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.4/2 in 18-49 with an encore) topped "Late Late Show" (0.2/1 with an encore).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [january 2013]  
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· BETTY WHITE'S OFF THEIR ROCKERS (LIFETIME)
· PARENTHOOD (NBC)




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