or


[12/18/12 - 11:31 AM]
Lifetime to Post Strongest Year-on-Year Growth Among Key Demos in 10+ Years
Lifetime spins the numbers for the year to date.

[via press release from Lifetime]

LIFETIME TO POST STRONGEST YEAR-ON-YEAR GROWTH AMONG KEY DEMOS IN 10+ YEARS

Re-Branded Network Outranks Competition and Jumps +4% among Total Viewers in 2012 vs. 2011, +15% with Women 18-49, +9% in both Adults 18-49 and Women 25-54, and +4% in Adults 25-54; Lifetime Reaches Youngest Median Age in 16 Years

LMN Also Enjoys Year-over-Year Increases

LOS ANGELES, CA (December 18, 2012) - As a result of its aggressive triple threat programming strategy doubling its amount of original programming spanning scripted dramas, reality series and movies, coupled with a major re-brand, Lifetime is set to post its strongest year-on-year growth among the key demographics in 10+ years, while also reaching its youngest median age in 16 years, according to Nielsen Research.

Powered by the popular dramas The Client List, Army Wives and Drop Dead Diva; the unscripted hits Dance Moms, Emmy(R) Award-nominated Project Runway, Project Runway All Stars and America's Supernanny; and smash movies Steel Magnolias, Liz & Dick, Drew Peterson: Untouchable and Abducted: The Carlina White Story, Lifetime is anticipated to jump +4% among Total Viewers in 2012 vs. 2011, its strongest growth in seven years; +15% with Women 18-49, its strongest in 14 years; +9% in both Adults 18-49 and Women 25-54, a network best in 11 and 10 years, respectively; and +4% in Adults 25-54, Lifetime's best year-to-year jump in a decade.

Throughout the year, Lifetime generated four consecutive quarters of growth for Women 25-54, Adults 18-49 and Women 18-49, marking its longest growth streak in at least 10 years and making the network the only top 20 ad-supported cable network to have +1% growth or more all four quarters of 2012.

In addition, Lifetime posted significant jumps in rankings among the key demos, climbing three spots or more in their competitive rank and surpassing a number of other female-focused and general entertainment networks, returning to the top five among Women 25-54 this year for the first time since 2010, jumping to #5 from #9 in 2011. In Women 18-49, Lifetime ranked #6 (vs. #12), making it the second fastest-growing cable network in the demo among the top ten networks and one of only two top ten cable networks to experience year-on-year growth. Among Adults 25-54, it ranked #14 (vs. #17). Lifetime is also the second fastest growing network among the top 20 cable nets with Adults 18-49, ranking #17 (vs. #22).

Lifetime's median age of 48 for 2012 is three years younger than 2011 and its youngest median age in 16 years, since 1996.

"Lifetime had an amazing year on so many levels," said Rob Sharenow, Executive Vice President, Programming, of Lifetime Networks. "We've aggressively ramped up our original unscripted series, scripted dramas, and movies, and successfully rebranded Lifetime to reflect a more aspirational tone and bolder spirit. All of this has resulted in the audience growth and younger viewership that we've been strategically targeting."

Lifetime's 2012 highlights include:

· Lifetime is the number one cable network for original movies among Adults 25-54, Women 25-54, Adults and Women (excluding miniseries).

· Lifetime has the top four original movie premieres with Women 25-54 across cable and four of the top five original movie premieres with Adults 25-54, Adults 18-49 and Women 18-49 -- Steel Magnolias, Drew Peterson: Untouchable, Abducted: The Carlina White Story and Liz & Dick.

· Steel Magnolias (6.5 million Total Viewers) and Drew Peterson: Untouchable (5.8 million Total Viewers) were the top two cable movie telecasts of the year among Total Viewers, as well as Adults 25-54, Women 25-54, Adults 18+ and Women 18+ (excluding miniseries and movies <120 minutes).

· Steel Magnolias premiered with 6.5 million Total Viewers to become Lifetime's third most-watched telecast ever. Also, it was the number one movie across ad-supported cable networks with Total Viewers since 2007, with Adults 25-54 since 2006 and with Women 25-54 since 2004 (excluding miniseries). Steel Magnolias was Lifetime's best original movie ever with Women 25-54, since 2006 with Total Viewers and since 1995 with Adults 25-54.

· Dance Moms season two was the number one unscripted cable series in its Tuesday 9-10pm time period among Women 18-49 and Women 2+. Season two over-delivered season one by +69% with Adults 18-49, +72% Women 18-49, +64% with Adults 25-54 and +66% with Women 25-54. It is Lifetime's youngest skewing current series with a season two median age of 32 years old, five years younger than season one.

· Project Runway season 10 propelled Lifetime to be the number one cable network in its Thursday 9-10:30pm time period among Women 25-54.

· Project Runway All Stars, Abby's Ultimate Dance Competition and The Houstons: On Our Own each over-delivered the network's prime average among Adults 25-54.

· Project Runway All Stars seasons one and two (+86% vs. prime avg).

· Abby's Ultimate Dance Competition (+16%).

· The Houstons: On Our Own (+9%).

· America's Supernanny over-delivered its Tuesday 10pm time period norm among Adults 25-54 by +40%.

· The Client List delivered Lifetime's strongest freshman season for an original series since Drop Dead Diva in 2009 among Total Viewers, Adults 25-54 and Women 25-54. Among Adults 18-49 and Women 18-49, it was the best freshman season since Army Wives premiered in 2007. The Client List propelled Lifetime to number one in the Sunday 10-11pm hour among Women 18+.

· Army Wives and Drop Dead Diva launched Lifetime to the number one cable network in their Sundays 9-11pm time period among Women 25-54.

· America's Most Wanted has improved the Friday 9-10pm daypart by +42% with Adults 25-54, +21% with Women 25-54, +38% with Adults 18-49, +19% with Women 18-49 and +36% with Total Viewers.

Lifetime's sister network LMN, the number one network in 85 million or less homes among Women, also posted year-on-year growth among multiple demos, including a +4% jump in Total Viewers, the network's best growth in three years; +4% among Women 25-54, the network's first year of growth in two years and its second best year ever in the demo; and an increase of +3% in Adults 25-54, a network best in three years, LMN's third best year ever among Adults 25-54.

ABOUT LIFETIME

Lifetime is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.





  [december 2012]  
S
M
T
W
T
F
S
      


· ABBY'S ULTIMATE DANCE COMPETITION (LIFETIME)
· ABDUCTED: THE CARLINA WHITE STORY (LIFETIME)
· AMERICA'S MOST WANTED (LIFETIME)
· AMERICA'S SUPERNANNY (LIFETIME)
· ARMY WIVES (LIFETIME)
· CLIENT LIST, THE (LIFETIME)
· DANCE MOMS (LIFETIME)
· DREW PETERSON: UNTOUCHABLE (LIFETIME)
· DROP DEAD DIVA (LIFETIME)
· HOUSTONS, THE: ON OUR OWN (LIFETIME)
· LIZ & DICK (LIFETIME)
· PROJECT RUNWAY (FREEFORM)
· PROJECT RUNWAY ALL STARS (LIFETIME)
· STEEL MAGNOLIAS (LIFETIME)





most recent ratings | view all posts
[02/19/25 - 12:06 PM]
"Shifting Gears" Surges to Three-Week High in Multiplatform Viewing Among Total Viewers
After three days of viewing on linear (2/12/25), the acclaimed comedy starring Tim Allen, was the No. 1 program of the night in both Total Viewers (5.78 million) and Adults 18-49 (0.57 rating).

[02/19/25 - 07:01 AM]
OWN: Oprah Winfrey Network Ratings Increase in 2024 Driven by Growth in Key Series Among African American Women 25-54
Four returning shows saw season-over-season ratings growth with Women 25-54 from prior seasons: "Ready to Love" Season 9 (+8%), "Belle Collective" Season 4 (+8%), "Belle Collective" Season 5 (+36%), and "Love & Marriage Detroit" Season 3 (+4%).

[02/18/25 - 12:01 PM]
Netflix Top 10 Week of Feb. 10: Romance Sweeps the Top 10 Off Its Feet for Valentine's Day
The Italian getaway "La Dolce Villa" topped the English films list (19.8 million views), hitting the Top 10 in 90 countries, while Amy Schumer's "Kinda Pregnant" followed hot on its heels at No. 2 (13.7 million views).

[02/18/25 - 09:22 AM]
"The White Lotus" Season 3 Premiere Checks in with 2.4 Million Viewers, Up 57% Growth from Previous Season
After 36 hours the Season 3 premiere has doubled the Season 2 premiere episode during the same amount of time, and grew 90% since Sunday night, bringing the domestic audience to 4.6 million cross platform viewers.

[02/18/25 - 06:02 AM]
The CW Network Delivers 1.8 Million Total Viewers for NASCAR Xfinity Series Season Opener
The season opener at Daytona delivered the largest audience for any Xfinity Series race in almost three years, with 1.8 million total viewers, according to Nielsen fast national ratings.

[02/17/25 - 04:03 PM]
"SNL50: The Anniversary Special" Watched by 14.8 Million Viewers and Scored a 2.53 Rating in the 18-49 Demo Across Both NBC and Peacock in Live + Same Day Viewing
It's NBC's most-watched primetime entertainment telecast in both categories in five years (since the 2020 Golden Globe Awards).

[02/17/25 - 11:03 AM]
ABC Scores Significant Tuesday Night Linear Win Over Original Series Network Competition for First Time This Season in Total Viewers and Adults 18-49
Powering Tuesday nights at 9 p.m., "High Potential" continued its remarkable momentum becoming the No. 1 show of the night on broadcast and cable, earning 8.35 million Total Viewers and 0.69 rating in Adults 18-49.

[02/12/25 - 10:43 AM]
ESPN NBA Viewership Update: Luka Doncic's Lakers Debut Delivers 2.01 Million Viewers
The telecast peaked at 2.55 million viewers and won the day among people and males 18-34, 18-49 and 25-54.

[02/12/25 - 10:23 AM]
Puppy Bowl XXI Reaches 12.8 Million Viewers and Was #1 Non-Sports Cable Telecast on Sunday, February 9
Sunday's programming event became the highest-rated Puppy Bowl ever on Discovery, TBS and truTV and Animal Planet's highest-rated in four years.

[02/12/25 - 09:35 AM]
CBS "FBI" Line Up Wins Tuesday Night with #1 Show "FBI"
"FBI" was the #1 show of the night, beating the #2 show of the night by nearly +1 million viewers.

[02/11/25 - 01:15 PM]
FOX "Super Week" Kicks Off, Breaking Records with "The Floor" as Season's #1 Entertainment Series Telecast and New Survival Competition "Extracted" Off to a Wild Start
For six consecutive seasons, FOX has delivered the highest-rated unscripted entertainment series telecast.

[02/11/25 - 12:00 PM]
Netflix Top 10 Week of Feb. 3: "Kinda Pregnant" Delivers, "The Night Agent" Holds Strong in Top 10
Fans also basked in the Southern charm of Season 4 of "Sweet Magnolias," which debuted at No. 4 in English TV (4 million views), and flocked to the Australian limited series "Apple Cider Vinegar" (No. 5 in English TV, 3.8 million views).

[02/11/25 - 11:38 AM]
FOX Sports' Presentation of Super Bowl LIX Delivers Most-Watched Super Bowl of All-Time with 127.7 Million Viewers Across All Platforms
Philadelphia's big win in the bayou peaked at 137.7 million viewers in the second quarter (8:00 PM - 8:15 PM ET), per Nielsen Media Research.

[02/11/25 - 11:01 AM]
"The Day of the Jackal" Becomes Peacock's Most-Watched New Original Drama Series
Viewership of the series in its first 75 days has surpassed that of any other original drama series in the same timeframe.

[02/07/25 - 01:13 PM]
ABC Claims Top 5 Shows Among Adults 18-49 in Cross-Platform Broadcast Series Rankings
Driven by stellar streaming viewership on Hulu and Disney+, three ABC titles more than triple their seven-day linear averages, including "High Potential" (+297%), "Abbott Elementary" (+270%) and "Shifting Gears" (+242%).